Dr. TikTok Will See You Now: How Health Content Is Fuelling Gen Z’s Anxiety
Key Takeways Nearly half of Gen Z say health content on TikTok makes them feel anxious. 54% suspected they had ADHD after seeing online content, despite only around 6% of…
Last updated: 23 Jun 2026
25 likes
Soccer Revolution: Can the 2026 World Cup Actually Win Over Gen Z?
The 2026 FIFA World Cup is already underway. Forty-eight nations. Sixteen cities. Three host countries. The largest World Cup in history, staged in the world’s most sports-obsessed nation — a…
Last updated: 15 Jun 2026
17 likes
Horses, Hats, and Hypocrisy: What Gen Z Actually Thinks About Britain’s Summer Events
Every June, Britain runs the same play: a horse race in a field in Berkshire, a King on horseback, and a tennis tournament with a waiting list that feels engineered…
Last updated: 15 Jun 2026
25 likes
LGBTQ Coming Out Survey: Half of Queer Gen Z Waited, and Their Parents Are Why
A new LGBTQ coming out survey of 1,500 queer Gen Z adults finds that nearly half delayed coming out because of their parents, and most spent years editing their own…
Last updated: 2 Jun 2026
15 likes
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The Lonely Generation: What Gets in the Way of Gen Z Friendships?
Group chats, FaceTime, and followers in the thousands… There’s no generation as connected as Gen Z. Yet, they’re considered to be the loneliest generation in history. Is it too much…
Last updated: 25 May 2026
32 likes
Family Unfiltered: How Gen Zers Really Feel About Their Parents
There’s no better generation than Gen Z when it comes to sticking to their values, setting boundaries, and prioritizing their mental health. But parents complicate things. You don’t get to…
Last updated: 7 May 2026
24 likes
Meme Mirrors: What Your Faves Say About Your Stress
Memes and TikToks are all fun and games — until they aren’t. The jokes we enjoy are a reflection of our mental state, fascinations, and deep fears. Here’s what your…
Last updated: 23 Apr 2026
25 likes
Cheap And Sustainable: Top Gen Z Travel Destinations 2026
Travel used to be pretty simple: you find the cheapest flight, book a cute Airbnb, take some photos, and go home. But with Gen Z traveling more than ever, they…
Last updated: 16 Apr 2026
21 likes
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Blunt Reality: Gen Z’s Relationship With Cannabis
Gen Z is drinking far less than the generations before them, but they haven’t ditched vices entirely. Pot, grass, green, skunk, herb, Mary Jane, or whatever the youth calls it…
Last updated: 16 Apr 2026
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Logging in and Leveling Up: How Gen Zers Spend Their Free Time
Key Takeways Screens dominate Gen Z’s free time, with 83% spending most of it online, watching films and shows (69%), scrolling social media (64%), and playing games (58%). However,…
Last updated: 9 Apr 2026
17 likes
Trash or Treasure: How Gen Z and Millennials Are Turning Waste Into Wealth
Key Takeways 31% of Gen Z and millennials dumpster dive at least occasionally, with 13% relying on it as their primary source of food and essentials. Clothing (66%), furniture (59%),…
Last updated: 31 Mar 2026
18 likes
Gen Z Women Are Done Chasing “Girlboss”? Ranking Their Dream Lives
Almost half of Gen Z women prefer a calm and stable life: happily married, with kids, and perhaps a job of their own, while the man is the primary earner.…
Last updated: 8 Apr 2026
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Heart or Hustle? Gen Z Women on Love, Life, and Ambition
For much of history, women had little choice. Marry young. Have children. Manage the household. There was no corporate ladder to climb and no prospect of financial independence. Thankfully, the…
Last updated: 5 May 2026
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Love, Sex, and Marriage: Gen Z’s Rules to Romance
From them, the traditional path – meet, date, settle down, marry – isn’t the only option. Instead, their attitudes and behaviors are best defined by freedom and fluidity. If everyone’s…
Last updated: 24 Apr 2026
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Rethinking Drinking: Gen Z on Dry January and Their Relationship With Booze
Gen Z may not spend their weekends at the bar like the generations before them, but that doesn’t mean they’re stone-cold sober. Drinking socially is still the norm, and peer…
Last updated: 5 May 2026
24 likes
