University:
Eastern Kentucky University
Course:
CMS 210 | Public Speaking
Academic year:

2021
Views:

442

Pages:

2
Author:

esfredint7qo

Persuasive Speech Outline Format Sources: Monroe’s Motivated Sequence, p. 283 Sample Persuasive Speech, Appendix B, p.305 Outline Strategies, Chapter 8 I. Attention: Create interest. Use attention getÝng strategies we’ve discussed throughout the semester. See chapter 6 for reference. A. Attention Getter. B. Shocking or surprising statistic, testimony, or example. C. PROPOSITION (of fact, value, or policy) D. Personalization (relate your problem to your audience) E. Establish your personal credibility F. Preview your main points. II. Need: Present a problem to be solved and relate it to your specific audience. (You are speaking to a room full of your college peers, find a way to in presenting this problem to illustrate why this is important to them) A. Main Point I. i. Use strategies of cognitive dissonance, emotional appeal, Contrast effect, and identification to lay out your point. ii. Include at least two supporting materials (example, statistic, or testimony) B. Main Point II. i. Use strategies of cognitive dissonance, emotional appeal, Contrast effect, and identification to lay out your point. ii. Include at least two supporting materials (example, statistic, or testimony) III. Satisfaction: Provide a solution to the problem that will satisfy your audience. A. Lay out your plan (or desired value modification) clearly and thoroughly. B. Summarize what your plan (change in values) will accomplish. C. Use two-sided persuasion (the refutation you’ve worked on) to defend your position. (cite and acknowledge your detractors) IV. Visualization: Provide an image for your audience of what the world will look like if your solution is implemented. (Example: Imagine a world without cancer.) A. Share your positive image B. Appeal to the audience with what will happen if the status quo does not change. V. Action: Make a call to action; get your audience involved and committed. (Example: With your donations, The American Cancer Society can make a world without cancer a reality.) A. Offer the audience what they can do. Keep in mind the effort requiredbehavior relationship. B. Reference back to your attention getter or shocking statistic to tie your whole speech together. C. Clear and concise closing statement.

Persuasive Speech Outline

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