Strategic Analysis Propelling Paradise Hill Hotel

1 Strategic Analysis: Propelling Paradise Hill Hotel for Sustainable Success Harvard University 2 Strategic Analysis: Propelling Paradise Hill Hotel for Sustainable Success Introduction The tourism sector and hospitality are prominent here as they facilitate the indulgence of jaded tourists and, at the same time, provide relaxation and cheer, which are missing as a further expression of the glorious times of the early age. Paradise Hill Hotel aims to epitomize a time of flawlessness. Being a project from the mid-2000s and working for a notable vendor, it dealt with a couple of this organization's clientele and business partners. Behind the green facade that exudes youthful freshness closest to the developing neighbourhood serving both business and residential areas - Paradise Hill - there is the sun that looks so bright and delightful, just like that in the new Porsche parked nearby. The other feeling you will get is that you walk into the lobby saturated with the light aroma of high-end amenities service, in no way implying that there is the comfort and elegance you will have with bittersweet tones. The responsible, enthusiastic, engaging staff who are given the opportunity to enjoy themselves and serve you will communicate great feelings toward you and the business (Chathoth et al.,2020). In your room, which is designed for comfort and classy, you will get the most beautiful views of these outlooks and impeccable service there is. The main aim is that nature's beauty will give travellers a comfort zone, and this makes the most demanding travellers who are interested in pampering their travels like the place. However, rapid success is just a way that usually puts aside tricky problems. However, the very triumph of the preconceived inhabitants made them delighted in some way, creating obliviousness against certain future events. The reason for this was that they should have paid moreontinuous process of changes in the tourist industry, which made them unable to pick out the partial shifts in guests' preferences 3 and the tourist industry's orientations by institutes. Our document touches upon Paradise Hill's problem as it is now and the solution for the place's economic coverage. The story of this little paradise represents all the hospitality in the industry. However, the business is constantly changing due to the fact that the visitors are a dynamic market that operates at different places and always requires inventions to meet the needs of the guests. It is harder for people to shop and, therefore, buy the most in today's market because they have the highest level of competence of all time in the trade. The company thrusts into this knowing that their clothes will be a dress code because they are classy, trendy and well customer-served. Technology has altered the scene formerly as guests long used to search, book as well and enjoy their stays in the traditional form, which has become digitalized now. Social media sites act as the most powerful tool for brands to use their voice. Moreover, there could be happy or upset opinions from the customers. If a customer's Web review is not favourable, the dropping of this hotel's reputation can be a severe causality. Wise hotel' managers know that this strategic priority of targeting means getting the leading position in the market for the extended future (Wilson-Mah et al.,2023). While Paradise Hill initially enjoyed the brand recognition of its affiliation, this reliance on external factors masked a critical internal weakness: deficiency of a precise strategic roadmap for the sales growth curve, for there is no straight curve. Eventually, the immanence of the newborn hotels filled with an elaborate array and guestcentred procedures, the crack on the personality of Paradise Hill obviously widens. The "Beyond Paradise" new competitor, which was spectacular and spa-equipped for all the guests, an entertainment centre research services, and a free shuttle to historical landmarks, captivated a vast audience. Instead of The Project, we did not include guest feedback technologies at Beyond 4 Paradise, but no doubt those who had visited our hotel were excited to use it because it allowed them to express their delight and suggestions without delay. Guest's experience was meant, and Beyond Paradise Hotel is the first in the list of all the others. Complementary to that, holiday accommodations such as Paradise Hill should have been considered. Not only was the harmony and tranquillity of the plain turned into chaos, but the severe impact on the surrounding landscape also resulted deliberately and quickly. First, guests from the hotel who arrived were amused well (Girling et al.,2015). At the same time, the older faces had some complaints. The front desk stewards have an indifferent attitude, and you have to opt for a long queuing experience. The nutritional quality and variety of food and the choice of refillable drinks are standard, yet they harm the hotel's rating. Another thing that once warmed the passengers was the process of anticipating the room service delivery, if they would deliver at all. They would hear the stories until after embarkation. The courteousness became inconsistent, permitting the guests to conclude that it was ordered to notice them. In the course of the passage, the writer explains the need and quality of financial literacy and enriches the reader with the different stages of a money scheme (Chathoth et al.,2020). Not long after that, the problems created more buzz on social media, making the news feeds of a lot of us. While the Hill's Hill earlier good fame had become the visitor's talking point, this turned out to be more of a detriment to them. Analysis of Issues Lack of Strategic Planning The core letdown, strategy or futuristic planning is responsible for Paradise Hill Hotel's challenges. While the hotel could not keep alive in maintaining a stable, balanced development state constantly mos, most of the marketplaces struggled to overcome the competition. It ended up 5 facing a slowly but surely declining competitive status that has to do with the fact that the hotel was perfect, but still, it had to respond to the new and constantly changing requirements. Not having a methodical plan for the implementation of a strategic roadmap at the hotel left it vulnerable to unwanted uncertainties, which made it unprepared for further trials (Saxena, 2023). The inattention of the hotel to marketing, or the lack of it as a result of this, is a telling sign of the lack of planning where a marketing strategy is concerned; the hotel seems to need to be more knowledgeable about one and continue this trend. This marketing of the hotel is barely promoted. Paradise Hill faced the key challenges were the following. Whereas it was an extension of the foreign brand and had nearly established a crossover between all socio-economic classes, it could not harness the current situation by deploying 'target-specific and imaginative' marketing strategies. A clever-headed client led the hotel into a close association with a matter of nature. This was resisting the recognition, which would have boosted the hotel's marketing strategies. "We undertook the marketing efforts which resulted pushing Paradise Hill at the backline among explorers in need of wide options — a fact which distracted us from our strong competitors at large!” Beyond this, Paradise Hill became no more organized than a stock company because they did not conduct occasional market studies and trend analysis anymore, and this made them not even have the chance to react to changing consumer behaviour and rapid industry development. Thus the situation unfolded to its consequence: losing everything to bits and pieces. Moreover, I had no choice but to admit defeat and complete dismay (Girling et al.,2015). We live in the age of rapid and more intricate consumer needs, where visual marketing, with its high popularity, is slowing down the promotion of the old-fashioned hotel, whose appearance is out-of-date and not in line with the innovation of modernity, resulting in the exclusion, if not the rejection, of this hotel by the most demanding guests. 6 However, strategizing was done in more than just one area of the hotel as it was extended to other parts of the operation such as team management and resource allocation. It had proved to be hard for the hotel's service excellence to thrive due to the lack of an effective human resource strategy that caused high rates of team member turnover and also a decline in team members' morale, ultimately destroying the foundation for the hotel's service excellence. The reason for this problem was the hotel's improper flexibility, which should have been considered more readily when switching between the use of technology and the renewal of facilities which were needed. It was the poor grasp of policy enactment that aggravated the sentiment of the Paradise Hill hotel, thus making it adopt a trial-and-error strategy instead of deliberating and determining the collateral of policy implementation. The hotel needs to get the lost connection with the stakeholders and must form a strategic regrowing agenda to be able to rise back. It will bolster the hotel in its ability to claim resilience as part of its identity, possessing a credible mission that is not based on external factors (Jawabreh et al.,2023). The planning of a strategic mentality is what will help Paradise Hill get back to market as a good name leader in the hospitality industry and thereby formulate a guide for continuous success in the same way, even in the changing markets in the hotel industry. Marketing and Promotion Paradise Hill Hotel's operational processes have a loophole in its marketing and promotions tactics, which have yet to be 100% successful in keeping the hotel on the map in the saturated hospitality sector. We are here to fill up a vital vacancy our hotel is having. The company has all the necessary tools to try to beat its competitors; however, a well-known brand keeps the hotel's value interpretation unformed to that level, which is why any consumer chooses this brand over 7 others. The hotel marketing plan problem is the branding of the hotel and its identity needing to be more evident than other brand's. Although the hotel technically has more visibility. What is more, destination marketing is to enter competition with many brand hotels at the same time; the place's message needs to be maintained constantly to be imagined as a unique brand name, which finally results in guest attraction inability. Rather than the consumer simply scanning the marketing campaigns and promotional activities conducted by the organization to increase the profile of the hill, the brand equity and premium payment power, the consumers' peripheral view of Paradise Hill resulted in the formation of one of the main barriers to success. What is more, the marketing efforts that need adaptability and resilience, including the traditional and old marketing approaches, add fuel to the fire and make this issue worse, which poses a significant problem today. In that context, however, there is a flaw in the approach the company is adopting at this time (Hibbard, 2006). The hotel's disbelief in the forming of technology and the ability to connect with clients through the digital world has made the hotel less competitive and outdated in this Wild Wild West element that we call the era, in which, online or offline, businesses and clients prefer social isolation over personal interaction. The company was susceptible to disadvantages that might have been caused by the fact that its proprietor was used to conducting consumer feedback but was not prepared to drum up sales. There is the possibility of there needing to be more awareness of what the people in the area where we want our hotel to be preferred and what their choice is. We need to gain more knowledge of such areas to enhance the services of Paradise Hill Hotel in connection to this year's innovations so that the hotel still retains the competitiveness and potential market for it. In this manner, there will be a revolution in the hotel's marketing activities and promotion to make it generate more creativity, diversity, and consumer sensitivity. Moving the brand forward online implies the use of 8 digital marketing tools and social media in order to become more noticeable and achieve effective brand engagement. The hotel would conduct market research and in-depth data analysis to identify variations in the customers' preferences and habits of the targeted market and craft their marketing and services based on the data obtained. It is for this reason that it is updated time and again to maintain its leading position globally in the hospitality sector (Hamza et al.,2021). The appropriately minded brand creation and involvement of the consumers, in addition to the market intelligence acquisition, would serve as the magnet that would amplify growth, profit, and hence, its edge over the competitors. Team member Engagement and Training A remarkable area of consideration at the aspect of the Paradise Hill Hotel operation is setting up team members' engagement and training, which is central to the structure of that operation. While supervisors receive feedback on their work in assisting customers, directly checking on how HR indicators are performing at present, a notable decline can be seen in some measures of the team members' motivation and job performance (Girling et al.,2015). One of the vital problems we are undergoing in the hotel is that the manager needs to pay attention to his team members and input, celebrating them. Leaving all other aspects aside, the ideal incentive schemes must be intrinsic as they expect the employees to do well at work and remain with the organization. On the other hand, the mediums through which individuals have been flickered on above and beyond the line of work are, however. On the other hand, the non-creative relationships among employees of the company are affecting the engagement and prowess of that company's staff. This flaw has been a denting factor to the hotel's procedure of providing superior service because policies have become transformative that the circumstance needs do away with them. Improvising the training and development 9 schemes without industrial relations, induction orientation, and performance evaluation carriers is like dragging a newborn baby into the stone mines without a torch. Second, employers often bring new staff to the posts and then do not have orientation and training, which is why employees may experience discomfort in such awkward situations. First of all, the company's violating the personal training and career growth principles gave a signal to the personnel members to be more self-motivation aggressive instead of engaged in the routine work. The main disadvantage Paradise Hill is facing runs through their management level and communication issues. At this moment, problem-solving, which is the executive function, is the focus of the organization's efforts. However, there were some reproaches administered by the staff to the business people - mainly by issuing reproofs as to why the management demonstrates no empathy towards the staff and has the sole aim to increase staff satisfaction by offering little support to them, which led furthermore to the disheartenment in the intra-school team. This is how people neglect these apps in their business' mission due to the cause of that. Moreover, they heavily rule out integrating team members in the decision-making process and feel helpless whenever issues that relate to their jobs or the execution of the assignment are talked about (Wilson-Mah, 2023). Definitely, forming these organizations, such as acknowledging, encouraging and developing, is one of the keys to success for the staff-led programmer. It is necessary to jointly contribute to the program by designing team member recognition program in order to reach the target. The purpose of these awards is to highlight the excellence or recognize the success of extraordinary efforts. The training role of our hotel is also a key one - that is why we are eager to launch comprehensive training activities. It is a significant part of programs to have staff who can gather the data and skills necessary to achieve success in their position over time, helping the achievement of the organization. To influence, creating a 10 culture that emphasizes appreciation, empowerment, and continuous improvement will revolutionize the labour force and bring love and commitment back to Arm. The hospitality sector is no different from other business divisions in the sense that if it is to achieve its business objectives, it has to invest significantly in devising an efficient working environment. The hotel keys on several tactics that are geared towards helping every staff member to cope with challenges and give them a platform for development. Service Quality Improvement Among the main successes of our Paradise Hill Hotel of the past years is active high service standards, providing the hotel's clients with the service quality of the hotel. This service that has sustained the value of our hotel for a long time, however, comes to be at odds with the deterioration of the service standards, and the rise in the number of complaints from our customers shows this clearly because the dissatisfaction has already started to grow. Their position is managerial primarily, and one can immediately see them flourish in the food and beverage sector, as well as the front office. One more thing that the employees should give priority to is housekeeping. Our guests reported that their expectations have yet to be met by Paradise Hill, with delays and unpredictability of their service as the leading cause contributed by the company. Besides, the management would be expected to make their doors more accessible to the customers' handling of the opinions on a complaint. Although the issue of handling grievances and offering guest services is still unorganized, our facility has not been the same since the incident. Mature, tactless ones have added to guest satisfaction, resulting in many properties in the hotel's brand name and reputation being downgraded. 11 This new strategy will be influenced by the hotel's capacity to convert some critical issues in customer service and brand influence into positive ones. A training system having profound depth is a must requirement for developing the competency of employees in the service arena all the time (Hibbard,2006). In the meantime, the hotel might provide a platform along with strategies made possible by technology with a specific concentration on service recovery. It will be targeted to ensure that the team will achieve a prompt and reliable response to customer issues. Whether Paradise Hill succeeds in continuing the impressive reputation it has developed as a benchmark of hospitality standards besides the quality shall depend on how many significant improvement projects are prioritized by the administration. Conclusion and Recommendation Conclusion The Precipice Hotel is now in a critical development period, and it is facing a myriad of issues that seriously undermine its potential to stay afloat and remain a strong competitor in a very hostile and competitive hospitality market. As a result of falling occupancy rates and declining revenues, as well as the circumstances of developing standards at a low level and staff engagement disintegrating, the current square has become an issue requiring proactive, quick decisions and strategic intervention. Many reasons may lie at the heart of the neighbourhood's decline, including the inability of its managers to devise proper promotion strategies, engage and train employees, and ensure the elimination of all flaws in service quality. Because of these difficulties, the hotel's services for its guests, which were at the heart of its reputation but were also the hospital's main advantage over its competitors, have been much less provided than before, harming its competitiveness. 12 On the contrary, though several challenges are evident, it can open gateways for regeneration and renewal. That being said, Paradise Hill has options for moving forward and, more specifically, continuing to be successful in a constantly changing world. However, the facility could reach its goals only by reviewing its most important goals and creating a culture that values new ideas, flexibility, and meeting customer needs. The Paradise Hill Hotel is currently grappling with significant pressure and attempting to navigate numerous challenges, which could render it indifferent and irrelevant in the highly competitive hotel industry. However, the opportunities lie not in revealing obstacles but in guiding us toward a place where fresh vitality emerges. Paradise Hill can lead in implementing the above recommendations, transforming the culture to emphasize creativity, flexibility, and visitor satisfaction and ultimately enabling it to progress to the present day. Through positive actions, the company will reaffirm its image of hospitality excellence and work towards the business's longevity and profitability. Recommendation 1. We are getting ready now to consider the market and to perform some marketing. The situation here is that there is a very short list of trends in the business industry. As such, strategic planning must be the foundation in Paradise Hill when establishing goals to go with customer trends. For this to be properly effective, data analytics and scouting must become constant elements of the decision-making and prioritization processes in order to react efficiently to the market. 2. Promotion and Propaganda (advertising and public relations). In order to change the situation with regard to the promotion of the hotel and to make its promotional techniques more balanced, new techniques in marketing should be applied, including marketing. The job of marketing might be accomplished by digital marketing channels, 13 social media platforms, and targeted advertising campaigns. However, the most crucial goal is the engagement of existing and potential customers by making Paradise Hill at the top of the list in that aspect. 3. The participants of staff development training are the employees themselves. For Paradise Hills to have a culture of success, engagement and valuing workers must be prioritized above other goals, and hence, team member engagement and training programs will make it into the top list of items to put on the agenda. We shall cover a competency exchange avenue whereby employees shall be involved in full-time employment by giving them recognition and appreciation and, at the same time, advocating comprehensive training and development education. Moreover, short there should be more outside ways for staff meetings and team members to take part in decision-making. 4. Enhancement of the customer experience. Within the confines of achieving the ultimate goal for the hotel, being to enhance the client's overall experience and satisfaction, plans to increase the level of service requirement ought to be my immediate purpose moving forward. They can be exemplified by, for instance, the development of rigorous service delivery benchmarks, the putting to use of digital workflow monitors, and the adoption of a means that permits the forwarding of tasks to staff members swiftly and effectively. 14 References Chathoth, P., Altinay, L., & Okumus, F. (2020). Strategic Management for Hospitality and Tourism. Strategic Management in the International Hospitality and Tourism Industry; Routledge: London, UK, 18, 33-52. Girling, R., Gordy, H., & Lanier, P. (2015). The Good Company: Sustainability in Hospitality, Tourism, and Wine. Business Expert Press. Hamza, P. A., Hamad, H. A., Qader, K. S., Gardi, B., & Anwar, G. (2021). 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