15 Email Statistics That Are Shaping The Future

people check email more often than social media in the morning

Emails have been a primary mode of communication since the 1970s, and despite the emergence of newer communication platforms, it remains a highly effective marketing tool as per the marketing essay. As a result, email marketing has evolved over the years, with new trends and technologies shaping the way businesses approach it. Whether you're a small business or a large corporation, incorporating email marketing into your overall marketing strategy is crucial to success. To stay ahead of the game, it's important to keep abreast of the latest email marketing statistics, such as open rates, click-through rates, and conversion rates, to optimize your email campaigns and achieve the best possible results. Here are some of the statistics:

  1. Despite being aware that an email isn't spam, 21% of recipients still report it as such.
  2. The "from" name or email address influences 43% of recipients to click the spam button.
  3. A staggering 69% of recipients decide an email is spam based on its subject line alone.
  4. 35% of recipients open emails based on their subject lines.
  5. Email deliverability can be affected by blacklisting, with a 25 point difference for those listed on at least one of the 12 major blacklists.
  6. Email lists with 10% or more unknown users see only 44% of their emails delivered.
  7. Approximately 17% of Americans create a new email address every six months.
  8. 30% of subscribers change their email addresses every year.
  9. Email marketers who optimize their emails for image blocking can see an increase in ROI of 9% or more.
  10. 84% of people aged 18-34 use an email preview pane.
  11. Buyers who receive email offers spend 138% more than those who don't.
  12. Promotional emails result in at least one purchase for 44% of email recipients.
  13. SMS is preferred over email by subscribers under 25 years old.
  14. 35% of professionals check their email on a mobile device.
  15. A staggering 80% of social media users have received unsolicited emails or invites.

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