Introduction: The Coffee Industry Titans Starbucks has become a market leader by understanding the core qualities of the coffee industry and the needs and wants of their customers. They have been able to deliver exceptional service to their customers and impeccable training to their employees for years. Acquiring a large percentage of the market, Starbucks is present in several different countries with thousands of stores throughout the world. In this report, I will give an overview of Starbucks Co. By...
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Introduction In 2009, after tumultuous times, economic activities increased once again and small and medium enterprises (SME’s) claimed their place as the backbone of the economy (European Commission, 2018). In order to understand how SME’s enabled the economy to climb we must first define SME’s. A SME employs less than 250 persons and have an annual turn no larger than €50 million and/or a balance sheet not exceeding €43 million (European Commission, 2003). Within the term SME fall the micro,...
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1.0 Executive Summary Gap Inc. is an American fast clothing and accessories retailer based in San Francisco, California, founded in 1969 by Donald Fisher and Doris F. Fisher. It is one of the largest global specialty retailers in United States. Gap Inc. has operated six distinct brands which include Gap, Banana Republic, Athleta, Old Navy, Hill City and Piperlime. Each of the brands are target to different customer and offers different styles to match. Gap Inc. Gap Inc. operates 3,727...
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Introduction [bookmark: _Toc23693773][bookmark: _Toc23694080]Working capital management is important because of its effects on the firm’s profitability and risk, consequently its value. Specifically, working capital investment involves a trade-off between profitability and risk. Some of organizations are still focused to enhance the financial long-term decision traditionally, instead of investment that firms in the short-term assets (Teruel & Solano, 2007). Some of the factors in the working capital are the type of source of finance own by firm. To create the maximum...
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Abstract The resolution of this proposed research is to increase understanding on how gamification from Pearson System of Courses in a high school mathematics classroom affects the classroom setting The research aims to get a closer look at how student motivation, engagement, and higher order thinking skills are affected by the use of gamification in the classroom. The research also aims to find if there are any barriers of using gamification in the high school classroom. A brief definition of...
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U.Zeynep Ata and Aysegual Toker from Bogazici University in Istanbul, Turkey have done research regarding ‘The effect of customer relationship management adoption in business- to business markets. In this research, they investigate the effect of customer relationship management practices on customer satisfaction and firm performance in business-to-business markets. They make effort on this research due to customer relationship management is still in novelty and boost the improvements of practice customer relationship management in organization. This research article aims to explain...
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Abstract Recently product placement in movies have increased with double fold worldwide. Product placement is used by the brands to be placed in movies, which ultimately results in revenue to the brand, which is gained by selling more the highlighted product on-screen(Gaille,2017). To understand the factors responsible for grabbing the users desired attention towards a particular product. This study will investigate the impact of luxury cars in product placement advertising on male consumers (age 25-35). In particular, I will investigate...
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Introduction As a team leader in the marketing department at Gap Incorporated, I have been tasked with assisting the company's strategic direction over the following year. Gap Incorporated is a clothing retail company that has been in operation since 1969 celebrating its fiftieth anniversary recently. Brands operating under the Gap Brand include Banana Republic, Old Navy, Athletes, and Intermix which offer a variety of products that are family-oriented. It is located at 2 Folsom Street, San Francisco, CA 94105,1905 United...
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Abstract Purpose: The purpose of this paper is to synthesize Industry 4.0’s on knowledge management process and practices, and to explore the improvements that will arise from it. It also provides an idea of how to use approaches for enhancing the knowledge management process in Industry 4.0. The main objective is to highlight the role of the technologies that support Industry 4.0 in facilitating the knowledge management process. Design/methodology/approach: The aforementioned dynamic suggests that a thorough analysis of the existing...
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I Introduction 1.1 Background of the study In Ethiopia, in particular, in Amahara Regional State, textile and garment industries are the most potential areas for further development and job opportunities. Because of the large agricultural land for the production of cotton as the raw material source, Amhara Regional State should take advantages for further processing their raw material to finished product. According to a McKinsey (2015) study apparel buyers are sourcing large-volume items from Ethiopia. Amahara Regional state is the...
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Abstract: - As we all know working capital management is a very important to any business since it can lead to increase the value of the business. This study will analyse the working capital management of the Raymond and Vardhman textile limited and try to conclude that which company is better in terms of the working capital management. This study has used only secondary data from company’s website and some financial website like moneycontrol.com. The technique of ratio analysis is...
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Abstract The concept and impact of Customer Relationship Management is helpful for growth and gaining more attention in present and future business world. Through Customer Relationship Management companies are focusing on retaining their legal customers and also focus on gaining new customers. The aim of this paper is to evaluate the impact of Customer Relationship Management on loyalty of customers and retention of customers for the long time which gives benefit to the enterprise to face the competition with their...
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Background/Introduction The Trademarks Act, 1999, defines well-known trademark as, 'a mark which has become so to the substantial segment of the public which uses such goods or receives such services that the use of such mark in relation to other goods or services would be likely to be taken as indicating a connection in the course of trade or rendering of services between those goods or services and a person using the mark in relation to the first-mentioned goods or...
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Introduction In this assignment, I was asked to critically engage with the Labour Relations Act (LRA)[footnoteRef:1] provisions on Organisational Rights and Collective Bargaining. Having read the two cases that I was asked to analyze, it will be better for me to start with the first one then move to another. [1: Act 66, 1995 (“the Act”).] I will give clarity about organizational rights and collective bargaining. Define the workplace and deal with different sections from the Labour Relations Act, (LRA)[footnoteRef:2]...
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Trademark Type is the name, brand, logo or design or any combination of these used to distinguish the supplier or supplier from the business or any other person and to indicate the origin of the product. Trademarks are often used by manufacturers to identify names, ideas, logos and trademarks in the display of their products. But shapes, sounds, smells and colors can also be registered as trademarks. In recent years, trademark legislation has expanded to include clothing and flood protection....
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The Hershey Company publicly attributed a 66 percent increase in Reese's Pieces (Reed and Dutka 1989) revenues to a famous and unforgettable product placement in Universal Studio's E.T.: The Extraterrestrial (Kennedy and Spielberg 1982). E.T succeeded in pairing with Reese's Pieces, 20th Century Fox became the first Hollywood film studio to publicly give producers a structured method for product and advertisement placement in its monetary reward films (Harmetz 1983). Product placement in cinematic history may be the predilection of an...
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The paper attempts to empirically study the monitoring and value added activities practiced by Indian Venture Capitalists. A brief literature review of the monitoring activities in the context of developed countries has been presented leading to the development of a conceptual framework. Data on the monitoring and value addition activities of the venture capitalists was gathered through A questionnaire consisting of 30 statements using Likert Scale of 1 to 5 was developed to gather information on the monitoring and value...
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The trend of globalization has induced fierce competition among business enterprises within domestic and international markets. The primary quest for the technologies is not limited to the strategic value of an organization but also empowers the organization's work context by utilizing its resources. The knowledge management process deals with the extraction of both implicit and explicit knowledge of the organization for improving the performance of the organization. However, Business Intelligence, on the other hand, gained its importance with constant enhancement...
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Background and Context- Shampan is a small UK group of Contemporary Indian restaurants serving traditional curries and specials with a modern edge. Whilst all three of their (London and surrounding areas) branches offer high quality and authentic Indian cuisine, the most recent business venture for them, Shampan 3 is said to be ‘redefining Indian Cuisine’(Shampan, 2020) at their Westerham based branch called ‘The Spinning Wheel’ which offers it’s customers a timeless, high quality fine dining experience. This report will analyse...
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Gucci Canada: fur-free campaign proposal I. Executive summary Gucci is one of the winners among the top 100 power luxury brands when the global luxury market has grown at a staggering pace for many years until recently. In 2017, Gucci's increased its sales to Euro 6.2 billion by 44.6% over the year 2016. Like the other luxury brands, however, Gucci faces serious challenges in the years ahead. Brands must demonstrate that more than just making money, they need to promote...
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A decision is the financing decision involving fundraising from debt (loans) and equity (shares) at the lowest possible cost to the company. Debt capital include borrowings, accounts payable, and other commitments; while equity capital includes sale of shares, retained earnings, and returns on investments. This decision also refers to capital structure representing the proportion of firm financing from debt (bondholders) and equity (shareholders). If company borrow money or issue debt securities, they have to pay compensation to bondholders or borrowers...
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Application This chapter is a summary of the results of the practical application of the theories and literature presented in chapters 2 and 3. The main research question of this work is, as the title suggests: In what way do linguistic strategies used by users of both platforms differ from one another? Which of characteristics proposed in the hypotheses distinguish them from one another, if at all? In order to reply to these research questions, specific features of each platform...
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1.0 Introduction Technology is nowadays changing the way of finance, accounting, and banking companies do business. Automation, A-I (artificial intelligence), and other forms of technology are causing organizations to change their strategic direction of how they approaches management, promote, hire, or retain their employees. Leading the charge is Fin-tech. The word Fin-Tech normally referred as (Financial Technology) is not a product or any app, it is basically a technology that has made online transactions and operations more effective and smooth...
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Introduction The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. In the commercial vehicle sector, the products include ranges from pick-ups, buses and heavy trucks. Key Facts: Global market share in 2017 - 12.1% Sales Revenue in 2017 - 231 billion...
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Executive Summary This report is based on organizational context of AT&T Inc with the aim of identifying the existing legislative framework and signed agreements of Australia (host country) that is affecting the service delivery of AT&T Inc. Further, this report discussed about few significant agreements that are affecting the business of AT&T Inc in Australia. Through the report it can be identified that the existing Taxation system and Free Trade Agreement of Australia have a significant impact on the business...
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Today Messages you send to this chat and calls are secured with end-to-end encryption. Forwarded Adidas AG was founded by Adolf (adi) Dassler and his elder brother Rudolf Dassler in early 1920s in Herzogenaurach German. The name Adidas (as written on their products “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler Adidas manufactures athletic shoes and apparel and other sporting goods. In the 21st century adidas emerged as the largest sport...
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Introduction According to Wirtz and Lovelock (2018), the right market segmentation, targeting and positioning make organisation identify which segment of the market is competing which can allow them to develop the right product for target customer in the particular market and position the company to develop the suitable strategies in order to gain competitive advantages. Thus, the benefits of the right market segmentation, targeting and positioning (STP) can bring variety of advantages to the organisation. However, there are some disadvantages...
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Braytech Investment Report Problem: Braytech investment opportunity. Purpose: Identify the investment opportunity for the Braytech Company Problem: AT&T offers has been profitable in recent years, it has good investor rating and invests adequately in CSR and founded on excellent business ethics. Executive Summary This report is aimed at exploring an investment company that Braytech will invest its resources following recent margins it accumulated. The focus was to establish a company worthy of short and long term investment. Among the factors...
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Review of Literature This section explores selected journal articles in relation to the research objectives outlined in the introductory part of the research paper. The articles are critically reviewed to determine the key components and factors in forecasting, the forecasting techniques and models discussed, proposed and applied and the challenges of implementation in warehousing forecasting demand management. Furthermore, the research approach and methodology used by the studies will be evaluated to assess the assimilation of information and knowledge development. Forecasting...
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1.0 Introduction [bookmark: _Toc36383668][bookmark: _Toc16449]The purpose of this report is to build a marketing strategy plan for Honda, for their upcoming motorcycle model CBR1000RR-R Fire blade. So, it can enter those target segments in which Honda can create Superior customer value and gain a competitive advantage over rivals. 1.1 Company Background Honda Motors ltd , is a Japanese base company, established by Soichiro Honda in 1946, first started by producing combustion engines (Miller, 2008) then began manufacturing motorcycles with complete...
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