Organization Background
Atlassian Corporation is an Australian based public limited company headquartered in Syndey founded by Mike Cannon-Brookes and Scott Farquhar in 2002. It was incorporated in UK and had its IPO on NASDAQ from 2015. It is a company that develops products for software professionals, project managers and content management. Atlassian is very well known for Jira an issue/project tracking application that helps software teams address internal issues and evaluate performance and Confluence a wiki kind of product that makes it easier for teams to work together and share projects across the teams working across the globe. Now in the current market is serves over 150,000 customers with little over 3000 Atlassians working worldwide with offices around the globe and it has even committed to donating 1% of its equity and profit to charity. Atlassian is going ahead with a mission “Help unleash potential of every team starts at home, helping our teams unleash their potential” (Price,2019).
Organizational Behavior Concept at Atlassian
Culture of Innovation is the Organizational Behavior concept that is being applied in Atlassian. Atlassian started as a group project with two individuals and now it become one of the Forbes 100 best places to work for as they are following some principles and practices that keeps them moving ahead in this fast-paced competitive world. One of the best practices that they are following is “make your people geniuses” model that it is very important for any organization to sustain. According to Atlassian “Innovation needs to be part of the entire company’s culture – not concentrated in a single person, or tucked away in a dedicated room.” (Price,2019).
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Teams across Atlassian follow some practice as part of structured innovation like 20% of time (1 day a week), Innovation week (1 week every 5) dedicated to do personal projects of their interests dropping down everything what actually they are doing to make something awesome that could get spun out as new features or products. The idea behind this structured innovation is that it adds small number of constraints that makes the individual more creative researchers also found that the individuals gets more creative when they are constrained “Necessity is the mother of innovation” (Price,2019). Every quarter at Atlassian they create a hackathon of 24-hour which they call as ShipIt through which it embodies our culture of innovation and puts weight behind a sacred company value: “Be the change you seek.” (Price,2015). In these ShipIt all level of individuals starting from last week hires to senior executives and CEOs will be a given a chance to work on new features, products or solving the previous problems. During ShipIt, individuals from all the departments including finance, legal, design and engineering form into teams to pitch in on the culture of innovation to put them forward. They pull long hours for the thrill of chasing an idea and collaborating with people around the globe that they don’t work with daily. Impact of Innovation at Atlassian: Jira Service desk is the one of the fastest growing products of Atlassian which is born out of ShipIt Innovation OB concept. Using these ShipIt innovative ideas Atlassian had developed solutions to lot of internal problems like converting all their networks to IPv6, fixing conference room chairs that wouldn’t lean back, a guide for making our in-product copy sound human and friendly (Garfield, 2015) which ultimately caused the organizational growth as the employees feel much satisfied with their jobs and are ready to contribute much more than what is required. Daniel Pink once while talking about the focus of autonomy has taken Atlassian as an example that it is giving the workers to develop whatever they want to which is unrelated to their daily work.
From the above examples it is clear that because of these structured innovations OB concept Atlassian become the global leader in the software industry developing the products and features that most of the companies are looking for. Lot of customers are moving towards Atlassian products because of their services, features development that are helping them to communicate among the teams across the globe. Below mentioned figure gives the reference related to increased customer satisfaction.
Innovation organizational behavior concept is being applied in my company also but not to the full extend it is still in process of discussion as it involves lot of factors to be taken into consideration but I am 100% sure going forward it will be implemented in a structured way so that the organization’s growth would be effected by it.
References
- Price, D. (2019, April 7). What is a culture of innovation? Retrieved October 12, 2019, from https://www.atlassian.com/blog/inside-atlassian/how-to-build-culture-of-innovation-every-day.
- Price, D. (2015, December 9). Atlassian’s ShipIt – the first and only hackathon for technical and non-technical teams. Retrieved October 12, 2019, from https://www.atlassian.com/blog/inside-atlassian/atlassians-shipit-hackathon-for-technical-and-non-technical-teams.
- Annual Report 2019. (2019). Atlassian Annual Report. doi: 10.30875/a26cc32a-en Retrieved from https://s2.q4cdn.com/141359120/files/doc_financials/2019/TEAM-FY2019_Annual_Report.pdf
- Using Atlassian tools for efficient requirements management: An industrial case study. (2017). 2017 Annual IEEE International Systems Conference (SysCon), Systems Conference (SysCon), 2017 Annual IEEE International, 1. https://doi.org/10.1109/SYSCON.2017.7934769
- Garfield, D. (2015, November 23). Inside Atlassian: building a culture of innovation. Retrieved October 12, 2019, from https://www.atlassian.com/blog/inside-atlassian/how-atlassian-builds-innovation-culture.
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Atlassian Innovative Organizational Behavior.
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