In the construction of a visual, the text is often inseparable from the image, even if it is present in small quantities. For reasons of balance, as much as power of the image, you must spend as much time typography these words as crop and other filter effects selected. That's why I want to discuss 15 typography rules to know absolutely.
Know the Fonts
Each font transmits a particular message. A handwritten typography will not have the same effect as a more massive font, words that seem typed with an old typewriter will leave a different impression than if they appear chalked. Study the fonts, not just for their appearance, but for what they emit. And remember those that will match the audience and the type of sensation you want to communicate.
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Limit the Number of Fonts Used
Diversity is a very good thing. But not for the design of a visual. One font for the title, one for the subtitles and a third for the content is the maximum you can afford. Do not scatter too much: the characters selected must also be associated with each other.
Carefully Measure the Color
Beware of the rainbow effect: too many colors kill the color. Retain the colors that have been selected for the visual and take them back for the texts. Or incorporate from the outset into the design of your project the hue that will be applied to the lines written always respecting this limit of two to three different values, at most, for a graphic.
Align Accurately
Knowing how to position a text is also a guide to reading. In our culture, we have learned to read from left to right. Left-aligned text will be much easier to navigate. Respect the same alignment for all the typography of a document, except to create blocks of text independent of each other.
Place the Big Ones in Front, the Little Ones Behind
Regardless of the layout, the eye will first be drawn to larger text parts, or a different color. Play with sizes to capture the attention of readers. You will have to select the most important word, the one that will be highlighted. It is he who will make you want to read others!
Take Advantage of Empty Spaces
The void, on a visual, is not nothingness, it is a framework that highlights what is presented. Let your text breathe, do not stick it to the edges of the image. Interlinings, white lines, are as important in the composition of the writing part as the content itself.
Follow Trends
To find inspiration, it is good to look around and learn from what is happening around you. For example, you will see many types of fonts or typographic layouts on Type Inspire. But beware of fads: they can pass very quickly and some 'trends of the day' will already be obsolete tomorrow. Smell the air of the time, but do not absolutely try to reproduce it if it does not suit your project.
Train Yourself
We do not invent a typographer overnight. If you do not know terms like 'sans serif', ‘ligature’ or ‘drop cap’, you will not get very far in this area. Study the different types of typography, spend a few days learning a mini-glossary and see what is happening again in this area can only be useful. Whether you want to create typography or use existing ones, by the way.
Store Your Typography According to Your Projects
Not all companies communicate in the same way or to the same people. A handwritten font may be more suitable for a family audience than for a merchant bank. You can test several typographies to check the impression they leave but you will save time by reserving the most fantastic to projects that are too.
Do Not Scatter Too Much
Associating typography is a complicated art. It is not for nothing that you will find on the Internet many lists of typography to associate together, including in the form of a game. In any case, you will find that the fonts presented always go in pairs. Because beyond that, you will lose in readability and coherence. Limit the number of typographies on your documents, even if they have multiple pages. Your sobriety will be rewarded.
Use Numbers in Your Letters
Typography is not just a font choice. It is also a spacing between the letters, an alignment, a spacing between the lines and even heights of characters. You do not have to limit yourself to the data that is automatically calculated by your word processing or image software. Check, very carefully, that the numbers chosen are the ones that highlight your words. And do not forget that white spaces are just as meaningful as written words.
Align on the Grids
You will compose your texts as images. This implies that your words are precisely aligned with each other, but also with respect to different visual elements, such as illustrations. Grids will help you check this alignment, so valuable that your entire project is consistent.
Take Care of the Hierarchy
You will direct the eye of those who read your text. And help them with well-differentiated titles or highlighted words. You will have a number of strengths in your inkwell, from bold character to one that you will increase the size. Also going through the color. A text is not a flat rectangle without relief. Typography is also about the layout.
Respect the Rules
The rules are these but also those of grammar, spelling ... And those specifically related to the world of typography. Like not leaving widows and orphans at the end of the sentence, that is, single lines and words at the end of a paragraph. More tips that improve readability, such as linking together a determinant and the word that it characterizes (no 'the' alone at the end of the line).
Check Your Spelling
You can choose your typography carefully, compose a dazzling layout ... But if your text contains misspellings or grammar, all your work will be irremediably ruined. Do not just look at the overall effect: reread yourself so that everything is perfect in every detail. Better yet: get re-read (we are often blind to our own faults, as to our own mistakes).
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