Henry Ford was the founder of Ford Motor Company and the major sponsor for assembly line technique of mass production. He is also known as captain of industry. He was born on July 30th 1863 in greens land township, Michigan, United States. He was born in a family of farmers who originate from England and Ireland.
At 15 ford used to dismantled and reassemble the dozens of time pieces of his friends and neighbours. In 1879, ford worked as an apprentice machinist with James F. Flower and Bros in Detroit. In 1882, ford returned to Dearborn to work on the family farm and became adept at operating the Westinghouse portable steam engines. Ford was hired to Westinghouse to serve their steam engines. Ford married Clara Jane Bryant on April 11th, 1888. At that moment he used to support himself to quit farming and to run a sawmill. Detroit Automobile Company opened with ford as super indent for change of production in 1899.
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Various business approaches followed by Henry Ford
The main moto of Henry Ford was to build a car which will be low in price that no man will unable to own one. His philosophy was one of economic independence for United States. Ford’s mass production technique plays a prominent role in his attempts of success.
Ford introduced model T which turned his dream into reality. His vision of mass production produced the first affordable and reliable vehicle for the masses and became a modern industrial revolution.
Ford introduced a new plan to build a race car by identifying racing as a way to spread the name about his cars and his company’s name. Model A is the car where 500 cars had sold.
In 1911, he opened ford assembly plants in Canada and Britain and became the biggest automotive producer in short time period. In 1912 ford joined to cooperate with Giovanni Agnelli of Fiat to launch the first Italian automotive parts. His view of international trade is essential for world made ford to open automotive plants in India, Australia, and France. In that context he maintained successful dealerships on six continents. He made an agreement to provide technical aid over nine years with soviets in building the first Soviet automobile plant.
Ford’s setup a grand venture named The Rouge a factory itself a giant machine built at the bank of rouge river and it was the largest industry complex of 1096 acers such an extent to produce its own steel.
Ford faced many challenges in his every step of success. He overcame among all off those hurdles in his way by his traits and skills.
Characteristics and Traits of Henry Ford
His motivation and passion drives him to rise his ideas for serving his vision as well as succeeding in his business. Working hard and smart in all possible directions is one of the way ford followed to full-fill his dreams.
In his production he faced a problem of less supply of cars for huge demand. He overcome that situation by an innovative taught of modern mass production. By that technique ford overcame the problem and the technique helps to attain huge job opportunities. Ford introduced a new wage pay method to pay his workers in an effective way that everyone is satisfied which shows his managing and effective planning skills.
Introducing stockholders and moving into another fields like building tractors and single passenger planes shows his vision over the future scope of businesses and business expansions. Hence Chevrolet is a primary competitor of ford models he overcome with introducing new models with low pricing shows his risk taking characteristic.
Failures of Ford
Even though ford is good in effective planning he failed in some attempts. Ford used to produce cars of same models for many years where his serious competitor Chevrolet releasing new model every year. In that context ford failed to facilitate new models of cars for many years and
Recommendations
It has been identified that Emma welsh should concentrate on the publicity of the product and also making more franchises which makes a huge business venture. If possible some new products can also be introduced and added to the Emma and Tom’s where already stores are available
It has been identified that ford may launch a new model yearly makes him the first Industrialist by that time. Ford can also build luxury cars for the rich that makes his company is the only one which introduced cars for all category of people at that time.
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