Starbucks and Elements of Leadership

Introduction

In this research assignment two learning outcomes will be discussed and they will be written as LO1 and LO2, in LO1 I will be differentiating between what a leader and manager is. And in LO2 I will give some examples of how they apply their roles to Starbucks. The research assignment will start off by introducing Starbucks and explaining a little about their history including founders, and what inspired them to create Starbucks. Then I will explain their Mission, Vision, and Goals all with examples of how Starbucks achieves them.

Next the paper will move into learning outcomes. The first learning outcome will be the differences between a leader and manager. It will be titled as leader’s vs Managers, in that section what a leader and manager is will be defined and what some of their roles and functions in an organization. Lastly will be about how they differ and in which way they are similar.

Thirdly the paper will shift to the analysis were learning outcome two will be achieved. I will first give a small introduction to Starbucks leader Kevin Johnson background, secondly will identify his leadership style and explain what it is, after that I will give some examples of how he applies it in Starbucks; also in this section some theories will be introduced and analyzed.

Lastly will come the conclusion, it will be split into two parts the first will be a recap of all that was discussed in the research assignment, the second part will be the recommendations were I will be giving some recommendations to the Starbucks.

Company profile

Starbucks primarily competes in selling retail coffee, it’s a prestigious brand of coffee and snacks. It is considered both a product and a service, because they sell Starbucks 'coffee' and products to consumers. they first opened their doors in March 31/1971 with their three coffee enthuses founders Jerry Baldwin, Gordon Boawker, and Zev Siegl. Two teachers and a writer. decided that they would open up a coffee shop in Seattle Washington. Starbucks started off as a place where customers could purchase high quality coffee beans and equipment.

Their main supplier at the time was Dutch immigrant Alfred Peet. He was well known in LA for importing coffee beans from Arabica. Alfred was also their inspiration to create Starbucks according to an article written by a Peter Bondarenko on Britannica.com were he states that “through him the Starbucks founders based their business model on selling high quality coffee beans”. Business was blooming for Starbucks in the late 70s early 80s they were dominating the coffee trade in Seattle. In 1982 Howard Schultz joins Starbucks as a marketing and operations director, around that time co-founder Zev Siegl left the partnership to peruse some other interests he had. In the next three years Howard will continue to work for Jerry Baldwin and Gordon Boawker till 1985 when he comes back from a trip to Italy.

Inspired by what he saw in Italy. he loved the small cafes that sold espressos and cappuccino trip Howard Schultz decided to open up his own coffee shop after resighning from Starbucks, his new coffee shop was called Giornale he sold what espressos, cappuccinos, and teas. A few years later around 1987 Baldwin and Bowker put Starbucks up for sale Seizing the moment ( or opportunity?) Schultz quickly bought it and put his own shop under the Starbucks brand name.

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A few years down the road around 2000 -2001 is were Starbucks really picked up momentum. Starbucks stores were opening up in Canada, Australia, Bahrain, Hong Kong, Qatar, Saudi Arabia and the United Arab Emerits. With over 4000 stores around the globe. Starbucks in present day is considered a multinational and global coffee company ranked as the 132 on fortune 500.

Mission, Vision and Goals

• Vision: to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow
• Mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. They are achieving their mission through their employees, by having a culture of belonging and inclusion and by doing that it has created a harmony in the employees which in turn achieves their statement “inspire and nurture the human spirit” which intern trickles down to the customers, showing us that Starbucks will take their time in inspiring one person and one neighborhood at a time till they reach their goal.

In 2018 there was an incident that took place in Starbuck Philadelphia, were two African-Americans men were denied access to the restroom, asked to leave and then later on arrested when questioned the employee for the reasons why he was not allowed to use the restroom. On May 30, 2018 Starbuks close over 8000 of their stores throughout the country for a mandatory employee sensitivity training, to reconnect with their mission statement “inspire and nurture the human spirit”.

• Goals: Their goal is to satisfy the coffee enthusiasts. And Starbucks meets their goal by catering to the wants of the customers. They serve great quality beans, a variety of flavored coffee with the change of the seasons for instance in the winter they offer Peppermint Mocha and Chestnut Praline Latte. While in the summer they offer a Cold Foam Cascara cold brew, and for fall their amazing Pumpkin spice Latte. And all the coffee is brewed and spiced to the preferential taste of the customer (hot, cold, or shakes).

Values: With our partners, our coffee and our customers at our core, we live these values:

• Creating a culture of warmth and belonging, where everyone is welcome.
• Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
• Being present, connecting with transparency, dignity and respect.
• Delivering our very best in all we do, holding ourselves accountable for results.

Leaders vs Managers

Intro Leaders and Managers are the individuals that keep a company ,business, or organization (whatever you want to call it). They keep it operating smoothly through team work and dedication, both are very important to a business because leaders cannot keep track of all the empolyees and make sure their needs are meet (like proper on the job training, their salary is always on time). They need someone who can be responsible for all of that, that is were Managers come in the leader delagates the tasks and the managers make sure they are done.

Definition of leader

A good leader is someone who motivates, delegates power to others, infulencess, and inspires others through their vision. Warren Bennis once said that “leadership is the capacity to translate vision into reality”. (BrainyQuote, 2019)

• Role in an organization
• Definition of manager
• A Manager is a person who is responsabel for people and day to day operations of an organization
• Functons in an organization
• Chart for Similarities and diffrences

What is a leader and a Manager? Well it is often said you cannot have one without the other. A Leaders in the simplest terms is a person who inspires and motivates others to do greatness through their actions. Warren Bennis “ the manager has his eye on the bottom line; the leader has his eye on the horizon”.

• Managers are people who get things done with the help of people and other resources. (Rosemary Stewart, 1967 AND 2010 beyond)
• General Managers is responsible for their units performance, and relies on the managers that are in charge of each function
• Functional Managers are responsible for an area of work- either a line manager or staff manager
• Line Managers are in charge of a function that creates value directly by supplying products or services to customers
• Staff Managers are in charge of activities like finance, personnel, purchasing or legal affairs which support the line managers
• Project Managers are responsible for a temporary team created to plan and implement a change, like a new product or system

(BrainyQuote, 2019)