In this modern world, where everything is becoming handy and full of technology, for any business, it's software and an online tool to reach that company or business that is web sites is one of the most important factors for a business to be success. The purpose of this report is to determine the utility of the Star Market website. By deep research of the web design, layout, attractiveness, it was a spot that the website needs some changes. It had been concluded that the website is not presented in the best possible manner that it can be. Certain problems like icons are not arranged properly, difficulties in mobile accessibility, the user feedback option is not mentioned sitemaps are causing confusion, and server’s flexibility issues are mention with enough evidence, surveys and research. In addition, to overcome these problems, it is recommended to improve the content setting icons, update the website regularly, have a good server, etc.
Background of the Company
Star Market was established in the year 1942. According to Australian Business report (2018), Star Market is one of the renowned and prominent markets all over Sydney. The business has been running successfully from years both offline and online. It has 100000+ regular customers and 1000+ staffs working in it and delivering the best service.
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Scope and Purpose of the Report
The purpose of this report is to demonstrate the current website issues as well as outlining recommendation is made for the website to make it better and to expand the growth of the business.
Methods
Investigation and data for this report have been taken from both primary and secondary research. Some customers interview and feedback was taken who often buy the products form the website. Moreover, a quick survey was conducted of the people regarding their opinion on the website and what change they want in the Star Market website. Secondary research has been conducted by using journals, books, articles and websites. References are given for each secondary resources use.
Discussion
The Star Market website was developed in the year 1990. According to (International research company, 1998), the website plays a vital role in growing the business globally and to engage customers.
The Star Market website required a facelift to become a productive and effective website. Below is some basic information about the website:
- Main-page: it contains too-many advertisements makes the website interface boring and irritates users. In the same way, the recent website consists of too many advertisements which are not quite good for the company.
- Mobile accessibility. According to the Global Technology Center (2007), a good website should always work properly on any device or condition. However, the Star Market website is not a mobile-friendly website as it does not display clear clarity of font and images on the mobile website.
- Servers. According to recent research done by Cisco, the server now is becoming a big issue for many companies due to a large amount of database and cloud computing. However, the Star Market server needs an up-gradation of the server because it is still using the old server.
- Feedbacks. According to Kashish (2017), user feedback is now one of the most vital factors in making the website better. In the current website feedback zone, the options are limited and the user is not allowed to add their option regarding the website (got to know when customers interview were taken).
Conclusion
To conclude, the website is the heart of online businesses to be globally successful (Nadden, 1998). The Star Market business is running successfully for many years but their website on the Internet is not good for the business. However, some basic change or improvement of the Star Market website would make it more user-friendly and easier to use for customers.
In future, almost all the business will be on the cloud and so the website will be only medium for a user to interact. Moreover, some recommendation was made in order to facelift these issues and to achieve overall effectiveness.
Recommendations
- Remove the unnecessary advertisement from the homepage of the website.
- Feedback section should be added on the website to take feedback and review from the customers to make it even better in future.
- Use Google Analytics to show an increase and decrease in visitors.
- A better server should be used. For example, Oracle is one of the best servers nowadays.
- The website should be examined and upgrade on a frequent basis.
- Proper feedbacks space and option should be included to get the user opinion and try to resolve the negative feedback issues.
References
- Paul, A., & Andrew, B. (2002). Sustainability in Website: Overcoming Business Challenges in the 21st Century (2nd ed.) Toronto, Canada: Canadian Press.
- Going to the Website: Future of the Website. (2000). Retrieved from http://es.futureofwebsite.com.au
- Sue, A., Jack, k., & Kyle, C. (2011). Importance of the Website. Gain Knowledge About Servers and Sitemaps, 27(9), 67-87. doi:10:2457798521.
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