Introduction
Eating out has become a part of the Australian culture, but dietary requirements constrict the demands from consumers and this has a large influence on menus for food and beverages in restaurants of this genre. This report analyses and evaluates the impact of two key dietary requirements on the food industry. The two focus trends are veganism and lactose-free. Evaluating how the industry has accommodated people with these demands and what they offer to them on a food and beverage menu.
Findings
Veganism
Through the years veganism has been a rapidly growing food trend. In 2014 0.25% of the population was vegan, in 2016 it increased to 0.46%, and in 2019 1.16% of the population has gone vegan. With this dietary requirement growing so rapidly, the food industry has responded by producing vegan options on the menu. Major fast food companies such as Mcdonald's, Hungry Jacks and Domino's Pizza. With a wider range on their menu, they offer more support to those choosing to go vegan and bring in more consumers.
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Lactose Intolerance
Experts estimate that approximately 68% of the world's population has lactose malabsorption. Due to such a large portion of consumers having these requirements, many fast food chains that offer coffee and other beverages have begun to offer an option of lactose-free milk in the drinks. Fast food chains such as Mcdonald's, Starbucks, and Zarraffa’s. Creating such a wide range of milk options, these fast food chains offer themselves larger consumer rates.
Evaluation
Veganism
Vegan options have been incorporated into many large fast food chains such as Mcdonald's, Hungry Jacks, and Domino's Pizza. Mcdonald's has offered a new burger to customers known as the McVeggie. The burger is a vegan take on other Mcdonald's burgers. Ingredients of the McVeggie are listed in appendix __. Hungry Jacks has also come out with a vegan burger option with their, vegan cheeseburger. The ingredients for the vegan cheeseburger are listed in Appendix __. Dominos Pizza has offered a new vegan thin crust for pizza bases, whilst there are no options for vegan cheeses there are a variety of vegetable toppings for the pizza. Vegan options from Dominos are listed in Appendix __. Other sides in most fast food destinations such as chips, drinks, salads, etc. Are more often than not vegan as well. By creating these options for customers with these demands, the food industry opens itself up for an increase in growth and publicity creating better overall sales.
Lactose Intolerance
Lactose intolerance and malabsorption impact over half the population so it is only fitting that fast food chains accommodate these needs. Large companies such as Mcdonald's, Starbucks, and Zarraffa’s have made options for customers with these demands. All three of these fast food chains offer alternative options to cow's milk such as soy milk, almond milk, and lactose-free milk. These three chains, and others, serve coffees that are quite popular on their menu and so it seems only plausible that they offer lactose-free options to the public. Other companies and these ones would have already offered lactose-free options in coffees such as long black, short black, teas, etc. They contain no milk or cream. By offering these options to the public, the industry offers a wider variety to people with these dietary requirements and therefore welcomes in more customers creating more revenue for the business.
Conclusion
With the uprise of these food trends and demands it is only relevant that fast food chains produce more and more variety to those with these demands. Developing options for these demands will improve the overall well-being of the company and bring a wider range of customers. The fast food companies being so popular in modern-day society it is only fair that as a society the food industry listens to the consumer's needs and develops ways to resolve these demands.
Reference List
- https://veganbits.com/vegan-demographics/#:~:text=So%20how%20many%20vegans%20are,million%20of%20us%20%E2%80%94%20is%20vegan.
- https://ghr.nlm.nih.gov/condition/lactose-intolerance#:~:text=Approximately%2065%20percent%20of%20the,to%20digest%20lactose%20after%20infancy.
- https://mcdonalds.com.au/menu/mcveggie%E2%84%A2-0
- https://www.hungryjacks.com.au/better-food/vegan-en
- https://www.dominos.com.au/menu.MsftOfcThm_Background1_lumMod_95_Fill {fill:#F2F2F2;
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