Due to computerization and comprehensive advancement in the applied science, there has been extensive change in the working and operations of markets and various business sectors. Alike other industries, catering industry has been witnessing new trends and concerns which are majorly constructive to the industry, however, can have some negative impacts too. This purpose of this essay is to shed light on three most relevant and emerging trends and issues of the hotel sector by discussing their impacts on the business.
Major Trends/ Issues of the Hotel Service Sector
Following are the emerging trends and issues that the hotel business has been seen currently:
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Technology Explosion
With the expansive growth of the technology in terms of robotization and mechanics, science has embarked its impact on almost every industry by making it easy to work using the latest and avant-garde mechanics and tools. Hotel and catering business are on the way to automation with the use of knowledge engineering and advanced components. Innovative processes have been installed in the hotels to monitor and regulate the occupancy. Also, the use of media applications has made it accessible for the guests to book and reserve the services of the business well in advance. Mobile check in and check outs, digitized room keys, virtual reality tours, etc. are some of the major boons of the use of applied science in the industry. This has enabled the industry to become cost efficient by minimizing its wastage of resources due to avoidance of human errors while using the technologies.
However, the extensive use of technology might lead to elimination of human resources as robots are now being considered to replace them. This would generate unemployment in the society and the industry might lose its essence of relationship building by serving the customers indirectly with the help of robots.
Sustainability and Accountability
There is a dire need to adopt sustainable approach and to take responsibility to address the climatic concerns. Increased degradation of environment and awareness for protecting and conserving its resources has made eco-safe approach a main issue for the hotel trade. The industry makes extensive use of resources like water, electricity, gas, etc. which can leave negative impact on the environment; however, initiatives are demanded from the hotels and restaurants to reduce their carbon footprints on the environment. Also, the travelers have become more vigilant while selecting their stay at the hotels and prefer to book for environmentally-safe hotels which adopt sustainable practices in their business. Social commitment and accountability are expected out of hotels and restaurants operating in the industry.
The installation of energy saving equipment by using the innovative technologies has enabled the hotels to meet up their responsibility towards society and global problems to a great extent. This has also helped the industry in becoming cost savvy by ensuring minimum wastage of resources and has led to enhanced brand value by serving the needs and meeting the expectations of the modern travelers.
Labor Issues
There are plenty of labor and employment issues that the industry is facing these days. As it is a business involving long hours of work and shifts and expects employees to be equipped with handling multiple roles and duties, however, the labor seems to be underpaid for their efforts and skills. This issue has contributed in demotivating the employees which further led to rise in the high labor turnover in the industry. It is known that employees are the integral part and the main resources of the hospitality industry as they are expected to deal and satisfy the customers’ needs and demands by coming in one-to-one contact with them. Guest satisfaction is highly dependent on the behavior and attitude of the hotel staff to secure the success and viability of the business. Therefore, it is important to address these employment issues at the war footing to make the employees satisfied with their job which would result in enhanced work performance with a positive attitude towards workplace. Also, the focus should be on improving the staff performance and their professional development by giving them the opportunities to explore new roles and responsibility areas and by providing them with the regular trainings and development courses. The focus should be on improving the personalized service being offered by the staff.
Conclusion
The hotel industry operates in a dynamic environment and is highly dependent on satisfying the customers’ changing needs to secure its successful business. The emerging trends would definitely assist the industry in meeting the expectations of the customers and to provide them with the quality services. Also, these would prove beneficial for the industry too by making it tech savvy and by making it accessible to the prospective customers. However, there is a need to evaluate the impact of the environmental and labor-specific issues which are being faced by the industry as they could prove detrimental to the business if not addressed effectively on time. With the use of technology and by combating the negative impacts of the issues, hospitality industry is expected to witness a milestone in the coming years.
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