There are millions of web pages now, but none of them existed 20 years ago. The first web page went live on August 6, 1991. It was dedicated to information on the World Wide Web project and was made by Tim Berners-Lee. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN. The first web page address was http://info.cern.ch/hypertext/WWW/TheProject.html. It outlined how to create web pages and explained hypertext. The very first website was simple, concise, and straight to the point; You click what you're looking for, the information loads, and BOOM, you’re done. I wouldn't believe for a second that Tim Lee (after setting the stander) would want his fellow website creators to create a useless entity of landing pages that does not deliver information or consistent organization.
In this review, I intend to demonstrate the efficacy, composition, and the devisement of 3 different locations on Jenny Craig's website. Jenny Craig is an eating regimen that gives structure and support to individuals who want to lose weight. The program conveys prepackaged, low-calorie dinners and offers individual help from a weight loss specialist. The objective is to eliminate the mystery of what to eat and ultimately make weight reduction straightforward. Jenny Craig's weight loss program directly reflects the unbreakable chain society has attached to the notion that losing weight equals a healthier you. The presence of a website aids in their practice by allowing representatives to connect their diet specialists with their customers via the Internet.
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Jenny Craig’s landing page is quite simple to grasp and easy to use. The hyperlinks work and pages are quick to load, which makes for a stable website that works to its advantage as users are likely to return. Each page of the website is outlined at the top of the landing page in correspondence with the step-by-step system they have implemented: 1) sign up; 2) speak with your personal consultant; 3) eat your Jenny Craig meals and snacks. The users can see the founders and executives of the company by scrolling to the bottom of the home page. You are also prompted to contact by phone or email as suggested by the top right of the landing page. There are multiple images of meal examples that the user can only assume are offered by this company. The use of these photos is to make you want to eat them, and to do that you would have to purchase their program. The headline of the website is used to promote what Jenny Craig's web designer says to be their ‘best offer’ of ‘Join for Free & Get 15 Free Meals”. The footer is designed to convey Jenny Craig's success stories.
The first subpage entitled ‘How It Works’ has a navigation bar that drops down with 3 options: overview, rapid results, and DNA innovation. These options are made apparent since the page will not redirect unless a topic is chosen. The information displayed on these 3 subpages correlates directly with the company’s 1st step of ‘sign up’ by providing the necessary information a user would need to know before signing up. The layout is simple but effective, there is a white background and a constant color theme of blue in every image that matches the logo, which looks professional and does not distract from the content while attempting to evoke a sense of depth and stability.
The second subpage is entitled ‘Success Stories’ detailing how their implemented coaches have aided in their program. Generally, it is easy to find information on Jenny Craig's site that fulfills its purpose to inform the reader. However, it was found that there might be slight confusion for users that were trying to find straightforward information regarding diet couches seeing as you have to sit through 2+ minutes of testimony before anything about a couch was mentioned. The left-hand column features stories that have been divided into categories with an embedded tool that organizes videos so that the page isn’t overcrowded. The headings break up information which makes it easy for the user to scan the media and find the best story according to their interests.
Overall, a user is more than capable to navigate Jenny Craig's website. There are a few things that could be improved upon, however, this digital writing piece is in a constant state of revision, so with time these issues should be taken care of accordingly. The site also feels open as representatives are ready to communicate 24/7, which is successful in building a community and encourages users to return.
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