The piece “YouTube: The Flattening of Politics”, written by Steve Grove talks about how he used to serve as YouTube’s News and Political Director, providing effective ethos while he saw things a little bit differently. Grove found that YouTube is changing the way that politics are happening (188). They are doing this in a few ways, such as the ease that YouTube presents, as well as the popularity that YouTube shares with the world (Grove 190). This essay will discuss different ways that Grove was effective with his paper, as well as ways I believe he could have been a bit stronger. By the end of this paper, you will be able to see the effectiveness and strength of this paper, as well as the work that Grove’s paper needed to make it more thorough and precise.
One way that Grove made this paper strong is by telling the story from his own point of view. The reason why this helps his paper is because it is more personal, like he is right there talking to you giving good pathos into his paper. This also helps make the piece more of a story instead of just shoving facts at you and telling you why YouTube is the way that it currently is. This helps to not only strengthen the paper but it also helps to strengthen his argument, knowing that Grove worked at YouTube. Even though the first person is not always the best method to write an effective paper, it was very effective in this piece and overall helped the paper to persuade the reader better through its more personal narrative.
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Another thing that Grove uses to strengthen his argument is to cite a lot of different facts throughout the whole paper providing effective Logos. Facts help to strengthen an argument because they cannot be changed, and they will always continue to be the way they are. An example of this in the paper would be when the author tells about how sixteen one-time presidential candidates had YouTube channels of their own with seven announcing their candidacies on YouTube (Grove 188). This shows how YouTube could potentially affect votes for presidential office, strengthening Grove’s argument. Another example of facts in Grove’s paper is when he states that news companies such as The Associated Press, The New York Times, the BBC, CBS, and the Wall Street Journal have all launched YouTube channels (Grove 189). This shows that big companies who usually do not use websites like YouTube are using it to gain new viewers differently from where they currently broadcast their news. These are two great facts that the author uses to strengthen his paper from the very first sentence to his concluding paragraph.
There are not many downfalls to Grove’s piece. For instance, he could have improved his speech consistency. What I mean by this is that his writing changes throughout the speech where it could remain the same to keep the speech flowing better and stay entertaining. The way that he changes his speech is by talking in the first person point of view then moving on to the second person and back and forth. I really enjoyed when he was talking in first person because I felt like he was right next to me telling me about his story, whereas later he went into second person which was distracting and not as personal as it was. If he remained using the first person throughout the speech, it would make the speech more entertaining as well as strengthen the argument he was trying to make for YouTube being used in news as well as in politics.
All in all, this piece was wonderful and showed the strong argument to be made for YouTube’s effectiveness in the news. This is not something that is thought about very often which made it a very interesting topic. There were a few things that I would want to change to make his speech and argument stronger overall. This argument is compelling and done right so that he can be informative as well as change the way people think. Groves show that the internet will continue to evolve to make news more reliable, as well as give people better ease of access viewing.
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