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The Importance, Rules and Basic Principles of Persuasion: Analytical Essay

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The importance of persuasion

There are also four advantages of learning persuasion. They are the instrumental function, the function of understanding and consciousness, the defensive role and lastly the function of debunking. The instrumental role is that if you know more about persuasion, you will improve it and have a more efficient way to convince individuals. You will be able to explore the workplace and the audience to develop different policies and techniques for that specific audience. For instance, a friend goes up and tells you to do something illegal because it's cool. Naturally, if you wanted to fit the 'in-group' poorly, you would just do anything to satisfy them. But if you knew the hazards of doing so, you would have persisted or gone. Of course, if you knew how to use persuasion properly, you may not even have to listen to them and comply with the group standards. You can discover a way to fit into this.

The consciousness and understanding role is to know more if you know more about persuasion. The more information a individual has, the more knowledge and process you are about. When individuals become used to studying persuasion, it becomes for them and their practices something secondary. You can convince individuals to stop bothering you with pointless stuff you refuse. This contributes to the defensive function of the third function. The greater the knowledge a individual gains, the more information they have to safeguard themselves against unethical persuasion or even ordinary persuasion if they do not wish to be affected. If they do not want to be affected Your friends are asking you to drink binge because that's your birthday? Use their persuasion! Tell them, no, drinking binge is harmful to your health and you won't be arrested for something you haven't remembered doing. The last role is to break myths or find out the truth behind some data. You won't be affected by stuff that sound too nice to be true.

Basic principles of persuasion


The principle of reciprocity is the first weapon of influence. This principle states that if one person, the agent, gives a certain value to the other person, the subject will try to reimburse the agent in its own way. Basically, if the agent performs a type of service, the person will feel that he or she has an obligation to perform a service that is similar to the agent at some time. While the two services may not be the same, they have the same value to equal each obligation. The act of reciprocation leads to a sense of obligation in the subject that the agent can then use in the interests of motivation as a powerful tool. The rule of reciprocity is very effective as it helps the agent to put the subject in the right context by instilling and overpowering the subject with a sense of duty. The agent may be more likely to convince the subject to do or act in some way, as the subject has a sense of obligation over them. A further advantage for the agent in reciprocity is that the agent's obligation is not only a moral standing but also a status held by social codes. The agent will not have to worry that the subject has the right moral code to give the favor back. If this is not the case, the agent has certain tools available to inspire them to act. As a company, people don't like people who neglect to return their favor or payment if a free gift or service is offered. If the agent does not have the feeling that the subject reciprocates, he can turn it into his social group. You can do this by telling other friends or colleagues how you did a favor for the subject, but when necessary, it never returned to the subject. Now, when it was necessary, the agent forced social standards to return it. The agent has now forced social standards on the subject by saying the favor, which makes it even more likely to convince the subject to do something. The subject will most of the time be happy to reciprocate with the agent without external forces. When the favor is granted, the subject starts looking for ways to reimburse the agent so the result is even and does not appear greedy or egotistical. The agent will then be able to give the subject an easy solution on how to reimburse this debt, the subject will feel grateful for the easy solution and is more likely to follow what the agent intends.


The next to be discussed weapon of influence is commitment and coherence. If the agent wants to persuade everyone to change their views, it will have to use these two. They are much easier to understand when things are consistent, so that the subject can make better decisions. It is not good that the agent always changes the facts it uses or changes other information necessary to help the subject process the information. Instead of helping to persuade, the agent constantly keeps away from consistency and looks like a liar, and someone with no trust, leading the persuasion process to failure. Consistency is a great tool as it enables the subject to decide and process information correctly. If the agent wants to persuade the subject to succeed, he must ensure that his message is consistent. False evidence can be found later on and the whole procedure can be ruined. Keep the facts true and concise and convince the subject much better. An act of commitment is something that is connected with coherence. It is important to have some sort of commitment in place if the subject is truly persuaded and the effort is paid for. This can mean that the subject will buy the product in advertising, or that in politics the subject will vote for a particular candidate. Depending on the nature of persuasion, the commitment made will change. Under the concept of coherence a person is much more likely to fulfill the commitments they make if they engage, either in writing or orally. This has been demonstrated to be even more true in writing, as the topic is psychologically more specific and there is some hard evidence that you have agreed to the undertaking. This makes a great deal of sense; many people will orally promise to fix something or just to turn around and not to do it. Certainly some people do what they say and they are more likely to do that if they are orally promising than they are promising at all, but often the results they want are hard to achieve. Furthermore, since an oral agreement just will become a discrepancy, he said, and nobody will win. If the agent can give a written undertaking from the subject, on the other hand, they will have the proof that the thing has been achieved.

Social proofing

Persuasion is a form of social interaction, which means that social rules will need to be followed where they occur. The subject will be influenced by those around it; instead of doing their own, they will be more likely to want to do what others do. The topic will base its beliefs and actions on what other people are doing, how they act and how they believe. When a subject grows up in a city, for instance, it is more likely to act like others from that area. In contrast, if you grow up in a highly religious community, you can spend a great deal of your time praying to help others. According to this belief, it can be very effective to say 'crowd power.' The topic will want to know what other people around it always do. Although people will tell you how they want to be different and how they want to be an individual, it almost has become an obsession in this country to do what others are doing to adapt. An example of how people do something because others do it can be found with a telephone-a-thon. If the host says something like 'Operators are waiting, please call now,' the subject may think that there are no operators, because no one calls them. This reduces the chances of calling the subject because if someone else doesn't call then he shouldn't. The results could be very different if the host just changes a couple of words to 'if the operators are busy, please call again.' The matter now assumes that the operators are engaged in calls from many other subjects, so the organisation. The subject will be much more likely to call if it gets through or must be stopped immediately. The convincing technique of social evidence is the most effective when the subject is not sure what they are doing or when many similarities seem to exist in circumstances. In situations that are ambiguous or uncertain and similar in situations. The subject will often choose to conform to what others around him do in ambiguous or uncertain situated situations which have multiple choices or possibilities. This is because the choices are so similar that one of them works, but they assume the other people make the right choice. The other way to use social evidence is if certain similarities occur. For instance, the topic is far more likely to conform to and change around those like it. If someone is similar to the person responsible, the subject will probably be more likely to listen to and follow them than if the person in charge is very different from the subject. The agent can use the idea of social evidence to help his persuasion process. The first way to do this is to look at the wording they say. The examples given in the game show said the same thing for both quotes but they had two different meanings by changing the wording. Both were not a lie; they only worked effectively to generate another kind of response. If the agent can look at how things are spoken, it can generate a correct answer from its subjects and persuade the subject to follow the same ideas and beliefs. In addition, if you can get those like you to share the ideas, the agent will find that there is more success. That is why politicians are trying to campaign for groups that have the same ideas. In order to make these new groups more attractive, if they need to reach a larger group, they will change their ideas.

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Rules of persuasion


The agent will work very hard to make it look like the subject. There is one very simple reason or one; if you like the agent, you can say' yes' to it much more likely. Two main factors contribute to the way the subject likes the agent. The first is physical appeal and the second is similitude. For the first, if the agent physically appeals to the topic, it will be more convincing since it can get what it wants more easily while changing other people's attitudes. This attractance factor has been shown to send positive messages and impressions of other traits, including intelligence, kindness and talent, to the agent. All of this works together to make it easier for an attractive person to convince the subject.

Similarity is the second factor, a bit simpler. The idea states that if the topic is similar to the agent, it is much more likely to answer the question in the affirmative. This process is fairly natural and the subject often doesn't have to consider whether or not it is the right thing to do when they like the agent and are similar.


One way the agent succeeds in convincing the subject is to become a body. Most people tend to believe that something an expert says about a topic is true. The topic will more likely be pleased to listen to an agent who is credible and knowing, meaning that if the agent is able to bring both things to the table, they are already on the way to get them to listen and trust.


Scarcity is another form of convincing, but often underestimated, that people can understand. Scarcity If a product or idea is limited, a higher value is assigned more likely. While it might sound like a child who tries to get into the cookie jar when no, he can also describe how adults are going to act on a regular basis. When the problem of scarcity is being taken into account, the context will also matter. This simply means that the idea of scarcity could be an advantage in certain contexts. The persuasion agent can take advantage of the idea of scarcity. You must find a way of making the subject think the item is scarce by explaining why the item is so unique and what nothing can do else. The agent will have to work his topic properly. Instead of explaining, how the client gains by this item or idea, the agent may explain, by not having the item, what they lose. They may also go the other way.

This scarcity principle works for two reasons. First off, they usually gain more value when items or products are hard to get. The higher the value an item has, the better it will appear, even if it doesn't. Secondly, when something is not as available as it was before, the subject will begin to realize that it will be lost in the future. After this begins, the subject starts assigning a higher value to the service or item which is scarce simply because it becomes more difficult.

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