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Combatting Underage Drinking in Australia with Reactive Ads

1 Page 466 Words
The World Health Organization defines public health as “the art and science of preventing disease, prolonging life and promoting health through the organized efforts of society”. Health campaigns are generally designed both to increase awareness of health threats and to move target audiences to action in support of public health. Reactive advertising is when the advertisement creates a fear in...
AdvertisementAustraliaUnderage Drinking
like 184

Double Stuf Oreo Ad Analysis

1 Page 441 Words
All 4 persons in the ad are remarkably well-known athletes who play tennis and football. The ad is the Double Stuf Racing League in which the athletes are in a competition to see who’s fastest to twist, lick and dunk their oreo cookies. Most athletes are familiar with the ‘leave it all on the field’ speech, which indicates that athletes...
AdvertisementEatingMarketing Strategy
like 317

Sex Image Essay

4 Pages 2046 Words
Introduction Emotion, sex, and humor can generally be attributed as three tried and tested (and arguably done to death as well) formulas of advertising communications. A quick search on any advertising portal would show almost all communications have tried to make their way to effectiveness with a mix of emotion, sex, and humor. As this report’s scope of research has...
AdvertisementSex
like 432

Brain's Ability To Acknowledge Different Advertisements

2 Pages 762 Words
This article introduces a study on using EEGs to assess the brain's ability to acknowledge different advertisements. Electroencephalography, or EEG, has been used to examine the effects of advertisement and placement marketing on the brain. It is important to process the users’ awareness when they view a branded product during a movie, show, or video. Studies have found many things,...
AdvertisementMarketing StrategyStudy
like 432

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