Marketing Management essays

13 samples in this category

Essay examples
Essay topics
You want to build your career in the management side; you can choose a master in marketing management, 2 years of master degree. The minimum eligibility is a bachelor degree from institutes or colleges. The Master of Marketing will help give you that additional edge to stretch out beyond the limits and make a positive impact on business and society. The admission to maters is completely depended on your commence performance in entrance exams, and a resulting round of counselling....
1 Page 474 Words
Promotion is one of the four Ps of marketing. In marketing management, promotion is a method of informing consumers about the relative advantages of a product, service, brand, or problem that is usually persuasive in nature. The primary goals of promotions are to increase product demand and differentiated it from competitors. A product may be promoted in a variety of ways using various forms of media. To publicize their goods, promoters employ Internet advertising, special events, endorsements, and newspapers or...
1 Page 415 Words
Operations and the industry processes and the characteristics of Honda’s market has a several key parts and sectors which are needed to be known like suppliers, marketing channels, competition, market attractiveness, and many other factors. So, the first one will be the suppliers, who is the main suppliers, their number, and what they do. Honda is one of the biggest motorcycles manufactured company that working on manufacturing the internal combustion engines in the word specially in Japan under the name...
2 Pages 795 Words
Realm Marketing & Distribution Company Limited was established in September 2013 had been operating with 29 staff; office was located in Yangon, Myanmar. We had HR Department, Finance Department, and Marketing Department. Company’s founders are U Phone Zayar Win (MD) and Daw Su Yuzar Zaw (Director) .We was doing Products Distribution & Marketing services. Marketing Sectors - providing full range of Printing, Creation, Advertising and Marketing services to Manufacturing Sector, Distribution, Food & Beverages Company, Bank and other Industries. With...
2 Pages 745 Words
Executive Summary The organisation chosen for report is Bec & Bridge which is fashion brand and dealing in women segment. This report will discuss about external and internal analysis that has performed to know about situation of market and make plan and strategy accordingly to gain best outcomes. The main purpose of this report is to know about environmental factors along with recommendations which are required for making strategy to be achievable in net five years. Introduction Marketing management is...
4 Pages 1867 Words
MBA in marketing management is a full-time 2-year degree program offered by various business schools across the world to students who are interested in developing practical and theoretical knowledge in the branch of marketing so that they can assist the reputed corporations with their marketing activities. The course structure is designed to educate students in core topics such as sales, developing marketing strategies, leadership, branding, advertising, communication, understanding consumer trends and market research. In recent years, many MBAs in marketing...
3 Pages 1429 Words
Introduction In contemporary societies, the concepts of social justice and market justice play significant roles in shaping economic, political, and social systems. While both ideologies aim to address issues of fairness and equality, they approach these goals from different perspectives. This essay will compare and contrast social justice and market justice, exploring their fundamental principles, implications, and potential outcomes. Definition and Principles Social justice is rooted in the belief that all individuals should have equal access to resources, opportunities, and...
1 Page 623 Words
During Current Topics in Marketing, Kristof Bossuyt gave an insightful and inspiring guest lecture about building brands in digital media. During this lecture, Mr. Bossuyt explained four pitfalls for marketing managers creating and transforming their brand in the digital age. These pitfalls included: selecting the right channels, believing in viral fairytales, not starting and continuing the conversation, and seeing digital as an add-on to traditional campaigns and offline content. Even though these pitfalls form applicable guidelines for students when pursuing...
4 Pages 1775 Words
In this essay, I aim to discuss the marketing mix, identify issues with its use as a marketing model/concept, and produce recommendations to reinforce my argument. The marketing mix is a structure for the planned management of customer relations, including product, place, price, and promotion (Jobber, D., Ellis-Chadwick, F., 2020, p.783). Originally it was introduced when James Culliton depicted the marketing manager’s role as to be a ‘mixer’ of marketing concepts, though the concept grew in popularity when Neil Borden...
2 Pages 899 Words
Nowadays green is a new evolving concept to furnish marketing with image branding and marketing spin. If we look beyond, we found how ethical or green it is (product/services). This is real/true rather than rational. After stripping, we explore the product; who made or grew- this information or using this, we can develop our ideas to connect with people. Originality of brand (branding) comes with image marketing to create sustainable brands (John Grant). This looks like a challenge for today’s...
4 Pages 1626 Words
Wild Wiley’s Nail Salon is a small nail salon business in Warrensville Heights, Ohio. This salon is a sole proprietorship which is unincorporated business, but I have several business licenses to be able to operate a nail salon legally. I have been in business for two years and going strong. We conduct business through a store front and offer all nail services a patient might be looking for to make sure their hands and nails always look beautiful and for...
3 Pages 1300 Words
There are various marketing strategies utilised by businesses working toward creating profit and customer satisfaction. Deciding how much to charge for each of your products or service requires evaluating how much customers value what they are buying. One of the most important aspects of any business marketing strategy is pricing a product successfully. A pricing tactic is a strategy implemented by the marketing department of a business to help attract more customers and to maximise profits. There are four main...
3 Pages 1333 Words
Introduction This study develops the concept based analysis by focusing on the Mother Care UK relating to the matter of providing service to take care of the babies. Here in, the specification of the target markets is to be analysed by indicating the demographic, geographic and behavioural characteristics as well. In addition, specification of the segment size, potential growth and attractiveness of structure is to be specified by focusing on the matter of developing the company based resources and generating...
3 Pages 1228 Words

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