Essays on Marketing

Abstract In order for organizations to be successful, consideration must be given to their brand identity. The intent of this individual research paper is to investigate the different techniques organizations can and do implement to strategically market their brand to the consumer. The techniques, strategies,...

What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it...

Advertising and media have always been there, in commercials, tarpaulines, brochures and other means of advertisement. We cannot deny that these tools of promoting any products and services have always impact and effects to the audience. According to “Ryte Wiki dictionary” the advertising media is...

The word ‘advertisements’ would not sound unfamiliar to us anymore. They have been a part of our daily life since the 18th century (Wikipedia). Now we could find them literally everywhere in various media mass such as on the billboard, television, social media, magazines and...

Introduction To understand or analyse the impacts of advertising, we must first understand what advertising essentially means for the society.The term advertising simply put can be defined or explained as a tool or means to inform and persuade the audience and/or customers of the product...

Electronics and technology will always be on the top of the markets. Today every person in the United States uses an electronic for nearly every aspect of their lives from vehicles that take us to our desired destinations at high speeds to a tiny supercomputer...

The Phenomenon The Black Friday phenomenon was initially imported from the U.S in the early 2,000’s which has now made its way through to the U.K markets as well. Due to some poor sales performance retailers who were initially skeptical about participating in the Black...

Pakistan’s fast food industry ranked 8th world largest market for food and related businesses [1]. While ranked 2nd largest in the country, and accounted for 27% of value-added production and 16% of total employment in the manufacturing sector [2]. [3], affirmed that almost 70 global...

In this essay I will outline the importance of branding within organisations and in businesses including its relevance to how the brand is represented. By the end of this writing, it should be clear as to why branding is important and useful to an organisation....

Brand Elements The brand elements are the keys that uphold a brand and makes it complete for people to recognize it. For the new Crescent we will be discussing the following brand elements: Name Logo & Symbol Color Slogan URL Name We kept the name...