Source credibility Source credibility is traditionally defined as the ability or willingness of a message source to provide reliable and truthful information (Kelman and Hovland 1953). Traditionally, source credibility has been conceived as consisting of two dimensions: source expertise and source trustworthiness (Mills and Jellison...
Today internet has changed the way of shopping. Online shopping has tremendous changes from past years. The most famous activity to which now all the generations of people are addicted is online shopping any person can do his shopping from anywhere of any store. It...
he Coronavirus pandemic has changed the way we shop, work and communicate with the world more than any other disruption, including the technological aspects in the recent times. As more people start to work from home, they are sticking to basics, they step outside only...
Abstract We test the hypothesis that in the University of Adelaide College, consumers tend to online than offline shopping. We investigated 50 examiners about their gender, age, preferences and supporting reasons for their choices. Introduction With the advent of technology era, the Internet has penetrated...
The modern life has become more and more convenient with the internet usage. It does not only provides humans more opportunities with means of communications, but also the platforms of business. Some people find it more preferable to shop online while some fancies to shop...
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Some shoppers have a love-hate relationship with Walmart. Costs are matched, but the large retailer consistently receives low marks in consumer satisfaction studies (hate ) . And However, 265 million shoppers worldwide even see its shops every week, then Walmart must be doing something good....
Two variables commonly decide customer perceptions towards online shopping, one is trust, and second is perceived benefits (Rahman et al., 2018). Therefore, trust and perceived benefits It seems like the expectations regarding customer behavior against online shopping are important. First, Trust is one of the...
