ABSTRACT When it comes to media advertising and programming, there are basic factors to consider. These factors include; target audience, time of airing, gender, age and most importantly the adverts to run during the breaks and sponsors of a show. Most media organizations rarely bother with programming. Most shows in our televisions and radio stations have been running for almost ten years. Citizen TV has had shows like Inspector Mwala, Mother-in-Law, Machachari and Papa Shirandula for so long that even...
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With the growing influx of a variety of means of communication and varying consumer patterns, the term âcross-culturalâ has become more relevant in the world of today which has transformed into a global village. Hereâs what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of various nationalities, ethnicities, and different parts of the world to new ideas, new environments, and new preferences. (Kopp, 2020) According to Kopp (2020), the term...
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Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It is true that advertising is a form of marketing which reach the viewers through various traditional media such as TV ads, newspaper, or modern media...
3 Pages
1320 Words
Promoting sport the travel industry requires sport and the host goal to be cross-utilized to advance the nature of encounters that the game traveller acquires. Diverse types of game the travel industry (spectating, partaking, adoring game locales) are hence potential supplements, and the nature of foundation and administrations at the goal give fundamental help to the general game the travel industry encounter. Chances to associate with travelers who share a game intrigue can likewise upgrade sport vacationers’ involvement. Cross leveraging...
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According to Merriam-Websterâs Advanced Learnersâ English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something. â page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means ‘to take notice of’ (a sense now obsolete), from Old French advertiss-, present participle stem of advertir (earlier avertir) ‘make aware, call attention, remark; turn, turn to’ (12th century ), from...
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A majority of people today would agree that advertisements appear almost everywhere you go and can often affect decisions made about what we want to buy or do with our time. Marketing is the strategic business of selling goods or services to people through advertisements. I chose marketing as my major because I am interested in business and would like to learn how to use the techniques used to sell a product. I am also artistic and would like to...
2 Pages
842 Words
In a world where money is king, advertising has become the sellerâs best friend. But has it become the buyerâs worst enemy? Some studies suggest that we are exposed to as many as twenty thousand adverts per day. Some of these are subliminal, and most people wonât pay attention to more than one percent of all the ads that they see. But that still leaves an astounding two-hundred adverts seen by every person, every day. Adverts are everywhere. Anything that...
3 Pages
1261 Words
Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective or creating an immediate sale. The incentive is the key element to the promotional campaign that can speed up the selling process and maximize sales volume. The promotional sales campaign for Carabao Dang will employ consumer franchise-building promotions. These are activities that communicate the distinctive brand attributes and...
3 Pages
1454 Words
We live in the digital era where everything moves fast and you have to keep up with the pace in order to get where you want to be. Digital marketing is nowadays found everywhere around. Social media took a very big step in helping brands create awareness and become successful. Brand endorsement and advertising are only two of the channels that sustain brands and propels them into this new era where everything one is interested in can be found a...
2 Pages
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Introduction Marketing and brand management is the concern which requires a depth know how to assess the impact and the significance to be able to sell the enterprise and supply the desirable improvement to the corporation. It does not have the most effective simply regarding the product or maybe the emblem as an alternative that is extra immoderate than it is miles displayed as a whole, it’s far the tool that enables to apprehend the notion of the not unusual...
6 Pages
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Over the past two decades, research on gender issues in marketing and consumer research has grown exponentially. This special issue of Marketing Theory, along with the ongoing conference series of the Association for Consumer Research Gender, Marketing and Consumer Research, now approaching its tenth iteration, shows the continued interest in our disciplines in gender issues; positions this gender research within its wider humanities and social science context; and introduces the reader to the four papers in this particular issue. The...
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Introduction: Advertising and Marketing are effective techniques to promote brands, services, goods and ideas. We can find advertising in every form, from watching a movie, watching videos on YouTube, billboards (the infamous Times Square in New York), and even advertisements cover a section of newspapers and magazines. In short, we can say that today the world is under the influence of advertisements and almost everything is considered to be guided by advertisements. We all are bombarded by the advertisements popping...
5 Pages
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China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about Chinaâs business, aimed to make their business as successful as Chinaâs business. It leads many researchers around the world try to identify the key points of successful Chinaâs business related to the business relationships. Generally, marketing plays an important role as business function to create a good business to establish the relationship between...
3 Pages
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Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from frequent exposure to social media marketing communications, meanwhile IoanÄs & Stoica (2014) write about added influence on other buyers and an easy impact on attitude...
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Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an informal manner, share ideas and interests among themselves. This strategy makes the consumers to feel better than the traditional methods of selling and advertising. Eg....
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Itâs that time of year again, after a long anticipated wait for the release of this yearâs John Lewis and Waitrose Christmas advert, âExcitable Edgarâ, has finally hit our screens. This funny and heartwarming story for tales an adorable dragon Edgar, who just wants to celebrate Christmas. However, Edgarâs over excitement leads him to be excluded from the village (Barr, 2019). Fear not! His best friend who is compassionate, empathetic and caring, oh! And of course a girl, happening to...
5 Pages
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Sportsâ marketing is using marketing principles and processes to not only sport products but also to the marketing of non-sports products through association with sport. Overall it is using multiple markets based upon marketing activities which essentially creates sports products. For example such as badminton rackets for badminton or tennis racket for tennis however at the same time it also uses marketing activities which market non sporting products through linked association with sport markets. A non sporting market example would...
4 Pages
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Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the market into different geographical units such as nations, regions, states, countries, cities of even neighborhood, Pepsi has put little emphasis to segment their market geographically....
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Introduction: In 1893, Pepsi was produced by Caleb Bradham, a pharmacist, in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Bradâs drink. He started selling Pepsi at a repository instead of his dispensary in 1903. He started his own corporation âPepsi-Colaâ for years where he faced fluctuations, successes, and failures. In 1965, PepsiCo was created by integrating Frito-Lay with...
2 Pages
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Marketing Situation Analysis Stamford International University Founded in year 1995, located in urban area of Bangkok with the population of 5 Million inhabitants. Level of education in Thailand is increasing from before. Launching an MBA International and National program is brilliant and successful strategy for now days in the area like Bangkok with the majority of educated population and large number of foreign students. Marketing situation of Stamford International university based on top universities in Thailand, it ranked 84, and...
4 Pages
2005 Words
At present, many questions arise, while the promotion of various products makes us become materialistic. Advertisements promote materialism in several ways. The first is by creating new needs and desires among people. Advertisements also encourage people to compete with each other by purchasing more and better objects. Finally, advertisements often encourage consumers to replace their old possessions by purchasing the newest and best model. This fosters a âthrowaway societyâ. Your business can oppose this materialism by offering products that are...
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Every day, through various ways and with the use of media, young adults and children are endlessly induced to healthy, harmless and positive images of alcohol and its benefits. They are lured with the demonstrations through marketing of brands and products which are effectively injurious and predominantly causing harm to young adults. Absence of strict rules and regulations protects young adults from such mind controlling and brainwashing temptations of their drinking habits. Although, marketing can definitely groom our young adults...
4 Pages
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This informative essay will outline five varied job roles in the marketing sector, covering a range of job roles with a focus on entry to mid-level positions. This essay will discuss each job role in detail and outline the description of the job, the average salary and finally an in-depth analysis of the skills and qualities needed to hold the position successfully. The prevalence of e-marketing has grown massively in recent years with more and more jobs in this sector...
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Have you ever asked a child what they want to eat for dinner or lunch and their response was a hearty vegetable? Or does that answer usually sound more like pizza or McDonalds? More than fifty percent of commercials or advertisements that children see while watching television or on the internet are food related. Commercials are so influential on children because they target them in particular by the colors and funny advertisements, and catchy jingles. Commercials catch children’s attention without...
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Every significant internet search engine is now additional cautious using what websites they are ranking large, because actually the consumers have become way savvier with the type of data they expect to be accessible online. The customers in these days are verifying the data that can be obtained more often than before and have reached instances very suspicious with things appearing also great to be true.Image result for ecommerce marketing services Thus, if youâre a small business operator and thinking...
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Introduction Nike known for its Swoosh logo and the trademark expression, ‘just do it.’ is additionally known for balancing the impacts of environmental change with a few ecologically manageable undertakings. It is one of the top atmosphere amicable organizations in view of its various activities (wang, 2012). Nike accepted the science is correct, environmental change is genuine, and they should act to control and ensure the fate of game. This necessitated the world drastically overhaul mechanical frameworks and economies. They...
3 Pages
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The advantages of CRM for companies are many. To start with, let us take a peek at exactly what CRM for agencies means. These tools are particularly beneficial for smaller companies, since it helps workers improve their productivity, which in turn, helps you to realize your company objectives, and create maximum return on your investments. A main advantage of CRM, this instrument can help to arrange leads, client info, accounts details, and revenue opportunities in a single centralized database, thus...
2 Pages
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Marketing is an activity that is created to plan products and services, make decisions on price and distribution strategies and communicate persuasive messages to target groups identified. Communication is the process of creating a sense of oneness or commonality between the sender and receiver. In the context of marketing, communication focusses more on the outcome than the process. Marketing communications is part of a broad, overall marketing mix. An integral part of this marketing mix is advertising. Advertising can be...
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Introduction The marketing mix could be a set of procedures and exercises that cover product, price, promotion and place (distribution). These are commonly alluded to as âThe Four Psâ. The reality that these four components are assembled into a set, or a âmixâ, is critical, since they ought to be facilitated together in an coordinates meld (Mihai, 2013). At the heart of the decision-making prepare with respect to your blend are the inquire about and information picked up almost the...
4 Pages
1935 Words
According to Marketing Abstracts, 1967 Journal of Marketing, contemporary marketing is characterized by the marketing concept which enjoins marketers to determine the wants and needs of the customers and then try to satisfy them. Marketing and advertising as brought out by Palmer & Hedberg, 2012 are the actions and tactics a company publicly takes in order to promote their goods and services. This ranges in many ways from word of mouth to billboard advertising, and television and radio commercials. This...
6 Pages
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