In an age where massive global franchises and consumerism rule the world, McDonalds is the one true king. This is verified both statistically – by being the world’s most valuable franchise network worth $85.7 billion dollars – and culturally, an example of which is the golden arches being more widely recognised than the cross. Contrary to it’s amassed size, the corporate giant had a relatively humble beginning. Founded in 1940 by Richard and Maurice McDonald, the two brothers opened the...
5 Pages
2302 Words
In 12 May 2017, McDonald’s posted an advertisement to their social media and UK TV, but this video advertisement did not get good feedback. And it caused a lot of discussions and arguments about McDonald’s. In this video, a boy was talking with his mother about his dead father and imagining what they had in common with the boy’s dead father. Then, they walked into a fast-food restaurant which looks like it is McDonald’s, and they ordered some food which...
3 Pages
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When talking about two very similar fast food companies like McDonald’s and Burger King it can be a little hard and sometimes confusing, because there is not many of differences between fast food companies. McDonald’s and Burger King are fast food companies that are known for having burgers as their main product. Both companies have a lot of similarities like both have fat content, are known worldwide, have a lot of costumers and much more, however there is no doubt...
2 Pages
836 Words
McDonald’s Corporation is an America-based fast-food chain that was formed back in 1940 by Ray Kroc and now it’s a market leader. The business model is a fast-service restaurant with several franchises operating globally. They sell products such as cheeseburgers, Big-Mac, fish fillet burgers, wrap sandwiches, happy meals, salads, French fries, McNuggets, McFlurry, cold and hot beverages and many more. They also provide free Wi-Fi, play and party areas and delivery services. The company is well known for its drive-thru...
3 Pages
1299 Words
I will be researching the different methods of digital marketing and how it affects Mcdonald’s status in society, as many of their customers react differently to each product and service. Within the research, I will be focusing on the concept of marketing, methods including social media, famous adverts and the use of cross-collaboration with other entities in the international markets. In addition to this, I will be analyzing the chosen product, which will be the McChicken Sandwich and will be...
4 Pages
1778 Words
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Burger King is a subsidiary brand of Restaurant Brands International and the leading brand in RBI’s revenue-based portfolio. In 2018, BK accounted for just over 67% of the total RBI revenue. Burger King was founded in 1954. It is the second largest hamburger nourishment brand in the world by number of operating restaurants worldwide. Burger King Restaurants operate in over 100 countries and territories in the United States. In recent years, Burger King has experienced steady revenue growth. This is...
2 Pages
882 Words
How would you like it if you had to eat McDonald’s meals for 30 days and for three times a day? That is what Morgan Spurlock experienced in ‘Super Size Me’ as an experiment into the dangerous obesity epidemic. As Steven Spielberg once said, “documentaries are the greatest way to educate an entire generation”, and Spurlock has created a masterpiece. In this paper, I’ll be reviewing this socially critical 2004 documentary. ‘Super Size Me’ is based around the documentation of...
3 Pages
1378 Words
The fast food industry has been dominated by five main fast-food franchises, Mcdonald’s, Wendy’s, Burger King, Kentucky Fried Chicken (KFC), and Taco Bell. All these restaurants are known for their low prices, services, variety in the menu, and extremely low prices. Burger King is well known for its burgers. Wendy’s is known for their mostly Asian Influenced menu. Taco Bell is best known for its menu including Mexican Food KFC is known for its mascot Colonel Sanders and Kentucky Fried...
3 Pages
1537 Words
Introduction: The Coffee Industry Titans Starbucks has become a market leader by understanding the core qualities of the coffee industry and the needs and wants of their customers. They have been able to deliver exceptional service to their customers and impeccable training to their employees for years. Acquiring a large percentage of the market, Starbucks is present in several different countries with thousands of stores throughout the world. In this report, I will give an overview of Starbucks Co. By...
6 Pages
2590 Words
Introduction Strategic analysis is the way of conducting research on a company and its operational environment including internal and external factors that influence the company’s ongoing situation to create a strategy. Data becomes the key competitive advantage nowadays. Managers of an organization use this data to know about the competitor’s strengths and weaknesses. Data collection is not only important to operate the business but it also leads the company to develop a unique data strategy that helps them to maintain...
6 Pages
2642 Words
Minimum wage laws have been a topic of social, economic, and political debate for decades. As most things, there is generally never an answer that seems to make everyone happy, and this topic usually sparks mass debate. This is at both a state and federal level, as a fair percentage of states have a higher minimum wage than federally required. This essay will outline the disadvantages of raising minimum wage, as well as disadvantages of minimum wage laws as a...
2 Pages
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SWOT analysis is defined as special and beneficial technique (tool) which is used by individuals as well as organisations in order to analyse the strengths, weaknesses, opportunities and threats.it is also known as SWOT matrix (Team, n.d.). The elements (strength, weakness, opportunity, threat) are usually same to all SWOT analysis. Nevertheless, organisations again classify these elements into two heads, which is internal and external (Shewan, 2020). Internal specifies the strengths and weaknesses, while the external determines the opportunities and threats...
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Introduction The food industry in Australia is rapidly growing. In 2016, the survey created in Australia of food industry in which total revenue of $6.6 billion is earned only from the food industry. McDonalds is one of food industry which public likes the most in Australia. McDonalds tries to improve at each stage to provide better customer experience. They are upgrading there stores to create “Experience Of The Future” restaurants in which they will provide self service kiosks and tables....
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The two establishments I choose to study for the mission vision statement analysis are McDonald’s and Chick-fil-A. These two establishments both operate within the Food and Beverage industries and have a proven track record of dominating their retail industries and generating profit. I don’t believe there’s a correct or incorrect way to lead an organization; as long as they’re profitable and get the work done. These two organizations are great examples of extremely profitable organizations with vastly contrasting business values....
2 Pages
1051 Words
INTRODUCTION This report is based on McDonalds ability to undergo the digital transformation and the impact the restaurant industry will have when the company transforms. McDonalds is originally an American fast food and hamburger restaurant which is now one of the largest restaurant chains in the world. INDUSTRY ANALYSIS Porter’s 5 competitive forces The fast food restaurant business became very competitive as many multinational and local restaurants that sells almost the same food are being opened every day. Competition is...
3 Pages
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Job satisfaction, as Wood et al. (2016) mentions, represents to which extent people consider their job positively or negatively. As an emotional affiliation with the job environment or tasks, job satisfaction strongly influences the employee’s behaviour. As a result, job satisfaction plays a significant role in achieving the goals in any organization. For example, if there would be too much employee turnover due to the low job satisfaction, organization must invest a lot of money in training new crew members....
4 Pages
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Introduction McDonald’s was founded in 1940 as a restaurant. It was first operated by Richard and Maurice McDonald in California. This is basically an American fast-food company. This is belonging to food and restaurant industry and now having the world’s biggest restaurant chain. This is serving more 69 Million customers over 119 countries. By the end of 2018 this has 37855 outlets. This is best for its French fries and burgers. Now they added soft drinks, wraps and desserts in...
7 Pages
3199 Words
Using a mix of promotional strategies in the marketing of goods and services is very important for all businesses. In the case study of McDonald’s they engage in a range of promotional initiatives to attract new customers and keep the same customers consistently coming back. The promotional strategies that Mcdonald’s uses include advertising, relationship marketing, publicity and sales promotions. Other companies that also use similar promotion strategies include Apple and Nike. By using a mix of promotional strategies this business...
3 Pages
1251 Words
INTRODUCTION TO “MCDONALDS” McDonalds is a worldwide globally recognized franchise. McDonalds was founded in 1940 by two brothers Richard and Mavrice McDonald in California. They started their business as a hamburger stand and they also offered milkshakes but as time passed they turned their small stand into a worldwide franchise. Ray Kroc a businessman from whom the two brothers bought appliances joined the company and initially ended up buying the chaizz from the McDonalds brothers. The business that once started...
2 Pages
953 Words
McDonalds (McD’s) and Burger King (BK) are essentially the major players in the fast food industry and have been viewing for some years. They both give comparable sustenance that is arranged rapidly requiring little to no effort. So what separates them? The distinction amongst McDonald’s and BK is their corporate culture – operational administration. The assembling technique at McDonald’s takes after the “Doing Everything for You” versus “Having It Your Way” at Burger King. The “Made to Stock” technique at...
2 Pages
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“Welcome to McDonalds, what can I get for you today?” Is the first question we get as soon as we pull up our car to the drive thru menu. McDonalds entire process is so tedious that the entire process of ordering, transaction processing and the food delivery will be ready in less than 5 minutes. Behind over 1.7 Million Mc’d crews happy face, there are numerous innovations, marketing strategy, capacity growth as well as strategic survival planning. McDonalds has always...
2 Pages
1075 Words
McDonald’s, the most eminent cheap food chain of the world, began in 1955 by a visionary named Raymond Kroc Kroc assumed a huge job in altering the inexpensive food industry in America and as of now McDonalds is serving more than 60 million clients in more than 117 nations consistently The organization has a worldwide brand esteem and overall acknowledgment. It is a standout amongst the most generally perceived symbols of the world in the drive-through joint industry. By achieving...
4 Pages
1761 Words
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