Short on time?

Get essay writing help

Pepsi Essays

9 samples in this category

Essay examples
Essay topics

Analytical Essay on Black Lives Matter Movement: Analysis of Advertising Campaign of Pepsi in 2017

For our advertising campaign I chose to compare it to the 2017 Pepsi campaign featuring Kendall Jenner as the leading lady. I chose this advert to use as a guideline on what not to do, in my opinion this Pepsi campaign embodies everything advertisement should avoid, due to the plethora of moral issues. There was so much backlash surrounding the commercial that Pepsi was forced to remove it from viewing platforms. During two thousand and seventeen, participating in activism progressively...
3 Pages 1369 Words

Essay on Pepsi: PESTLE Analysis, Five Forces Analysis, Product Life Cycle Theory

Introduction International trade allows countries to expand their markets for goods and services that may not have been available locally. As a result of international trade, the market has greater competition and hence more competitive prices, making the product cheaper home for the consumer. Global trade allows rich countries to use their resources – be they labor, technology or capital – more efficiently. Because countries have different natural assets and resources, some countries may produce the same commodity more efficiently...
7 Pages 2981 Words

Critical Analysis of Marketing Strategy of Pepsi Cola

Product Variety Pepsi Cola is produced by a pharmacist, Calleb Bradham in 1898. There are many varieties of Pepsi Cola only sold in specific countries. In the consumer market of Malaysia, Pepsi Cola is sold with many varieties which are Pepsi Regular, Pepsi Black, Pepsi Black Ginger, Pepsi Black Vanilla, Pepsi Light currently (Figure 1). Pepsi Black edition serves with bolder taste and zero calorie content (Figure 2). It is approved with healthier choice logo by Malaysia in the sugar...
7 Pages 3389 Words

Case Study of Pepsi Syringe Crisis of 1993

Introduction PepsiCo is an American multinational food, snack and beverage company which is located at Purchase, New York, USA (The Editors of Encyclopaedia Britannica, 2019). In 1993, the company faced a crisis which is called the Pepsi Syringe crisis (Paul Holmes, 1993). It was started as a threatening local incident which turned into a multimillion-dollar disaster for the PepsiCo after some time (Newsweek Staff, 1993). A couple reported that they found a syringe in Diet Pepsi can and returned the...
6 Pages 2519 Words

Reflective Essay on Corporate Wellness: Case Study of Johnson and Johnson and Pepsi

The Dilemma Businesses are very dynamic in the way that they are easily able to adapt and engage in new operation frameworks in order to improve their out turn and consumer satisfaction. Following the rise in education and exposure to the importance of mental health in the 21st century, many firms have made it their primary objective to improve their work place environment and culture in an attempt to heighten the overall wellness and productivity of their employees (Litchfield, Cooper,...
4 Pages 1710 Words

Analytical Essay on Market Environment of PepsiCo Inc.

Executive Summary This study is done to examine the market environment of PepsiCo Inc. PepsiCo is one of the world’s leading food and beverage brand. It’s a renowned brand and a very well organized multinational Company operating in more than 200 countries. PepsiCo Inc. was formed in 1965 as a result of the merger of two established companies including Pepsi Cola Company and Frito Lay, Inc. The multinational giant has a great interest in manufacturing, distributing and marketing of beverages,...
6 Pages 2642 Words

History of PepsiCo Success: From Pharmacy to Transnational Company

Introduction: In 1893, Pepsi was produced by Caleb Bradham, a pharmacist, in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Brad’s drink. He started selling Pepsi at a repository instead of his dispensary in 1903. He started his own corporation “Pepsi-Cola” for years where he faced fluctuations, successes, and failures. In 1965, PepsiCo was created by integrating Frito-Lay with...
2 Pages 970 Words

Comprehensive Appraisal of Marketing Strategies of PepsiCo

Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the market into different geographical units such as nations, regions, states, countries, cities of even neighborhood, Pepsi has put little emphasis to segment their market geographically....
6 Pages 2625 Words

Analysis of Advertisement Strategy of PepsiCo Products

1. Intended message: As a worthy competitor of the Coca-cola company, the advertisement aims to announce that the Pepsi beverage has been consumed over many generations, is continued to be drunk by everyone nowadays and will remain popular in the years to come, so everyone should join the bandwagon and drink Pepsi. 2. Target audience: Being an American advertisement, PepsiCo appeals to their audience of soft drink consumers and Americans. The tone of the ad is cheerful and motivating and...
2 Pages 961 Words
price Check the Price of Your Paper
Number of pages
Email Invalid email

By continuing, you agree to our Terms of Use & Privacy Policy.

Join 100k satisfied students
  • Get original paper written according to your instructions
  • Save time for what matters most
hire writer

Fair Use Policy

EduBirdie considers academic integrity to be the essential part of the learning process and does not support any violation of the academic standards. Should you have any questions regarding our Fair Use Policy or become aware of any violations, please do not hesitate to contact us via

Check it out!