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Burger King Essays

5 samples in this category

The Use of The Internet of Things in Burger King Company

Feeling thirsty or hungry can impact a person’s driving performance. It affects both the driver’s focus and mood, especially in heavy traffic. But just like how cars need to fuel up before a drive, our body also needs a fill. This inspired American fast food restaurant company Burger King to use the Internet of Things to target drivers who are stuck in traffic. It said that their plan is to deliver burgers to drivers while they sit in their cars....
2 Pages 788 Words

McDonald's and Burger King: What Makes McDonald’s Better

When talking about two very similar fast food companies like McDonald’s and Burger King it can be a little hard and sometimes confusing, because there is not many of differences between fast food companies. McDonald’s and Burger King are fast food companies that are known for having burgers as their main product. Both companies have a lot of similarities like both have fat content, are known worldwide, have a lot of costumers and much more, however there is no doubt...
2 Pages 836 Words

Operational Contrasts Between McDonald’s and Burger King’s

McDonalds (McD’s) and Burger King (BK) are essentially the major players in the fast food industry and have been viewing for some years. They both give comparable sustenance that is arranged rapidly requiring little to no effort. So what separates them? The distinction amongst McDonald’s and BK is their corporate culture – operational administration. The assembling technique at McDonald’s takes after the “Doing Everything for You” versus “Having It Your Way” at Burger King. The “Made to Stock” technique at...
2 Pages 1096 Words

The Semiotics Of Burger King And McDonald's

Burger King is a subsidiary brand of Restaurant Brands International and the leading brand in RBI’s revenue-based portfolio. In 2018, BK accounted for just over 67% of the total RBI revenue. Burger King was founded in 1954. It is the second largest hamburger nourishment brand in the world by number of operating restaurants worldwide. Burger King Restaurants operate in over 100 countries and territories in the United States. In recent years, Burger King has experienced steady revenue growth. This is...
2 Pages 882 Words

Burger King’s Communication Objectives Case Study

Burger King’s communication objective is to increase the company’s sales by targeting the super fan customers who happens to be young men. These activities are also geared towards ensuring shareholders’ satisfaction, in addition to increasing the company’s share value. To achieve these communication objectives, the organization has put in place plans to communicate and promote products to its target customers. This reminds customers that the most favorite burger is to be found at Burger Kings. An additional communication objective is...
2 Pages 795 Words
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