1.0 Introduction [bookmark: _Toc36383668][bookmark: _Toc16449]The purpose of this report is to build a marketing strategy plan for Honda, for their upcoming motorcycle model CBR1000RR-R Fire blade. So, it can enter those target segments in which Honda can create Superior customer value and gain a competitive advantage over rivals. 1.1 Company Background Honda Motors ltd , is a Japanese base company, established by Soichiro Honda in 1946, first started by producing combustion engines (Miller, 2008) then began manufacturing motorcycles with complete...
Introduction Social and criminal issues produced outlaw motorcycle gangs in Australia are best tended to through a scope of techniques. It is clearly evident that the impact of outlaw motorcycle gangs in Australia is seen to flow in an oppositional cultural manner potentially resulting in the foundation of criminal activities and organised crimes (Bjorgo, 2017). The best methods for tending to a social and criminal issue produced by fugitive bike packs in Australia are through three significant strategies: media and...
Each day people move from one place to another may it be to work school or to the grocery. Most people like it when this process is easy, fast and less tiring. Hence, they tend to choose to use a means of transport that will do this. It is for this reason that inventors work hard to make sure that people get what they desire. Use of motorcycles for transportation has been growing at a high rate, hence attracting many...
Early Motorcycles were developed after the inventions of bicycles and engines as an attempt to combine the two. In 1770, the first steam powered tricycle was manufactured by Nicolas Joseph Cugnot (3) in France, however presented numerous safety and reliability problems, meaning they would never be mass produced and an alternative source of power was required. In 1885, German inventors Gottlieb Daimler and Wilhelm Maybach were the first to produce a motorcycle with a gasoline internal combustion engine, patented as...
Motorcycle riders are unfortunately prone to road accidents as compared to other road users because they are limited when it comes to protecting themselves. These accidents are becoming more rampant over the years and it is advisable that you take extreme measures to protect yourself as a motorcyclist. Injuries that are sustained during a motorcycle accident can be very fatal and can also lead to death. When you suffer a motorcycle injury then you need to hire a Motorcycle Accident...
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Motorcycle racing is high speed, mentally challenging and physically demanding. Motorcycle racing includes; road racing, motocross, supercross, endurance and rally racing. Road racing is a speed contest on specially designed asphalt circuits. Motocross and supercross are off-road disciplines that feature man made dirt courses of jumps and tight turns. Endurance and rally races are long-distance races which tests the ability and durability of the rider. The best example of endurance racing is the Dakar Rally with riders navigating 5,000 kms...
Introduction Road traffic crashes (RTCs) claim 1.35 million lives and cause 20–50 million injuries resulting in disability each year, particularly in low- and middle-income countries (WHO, 2018). In Uganda, road traffic injuries are a fast increasing public health problem and, currently, the tenth leading cause of disability and death (IHME, 2019) (Figure 1). Although RTIs affect all road users, some groups are disproportionately affected. Motorcyclists are more likely to get fatally injured than other motor vehicle users (NHTSA, 2007). For...
A solar vehicle is one of the most eco-friendly innovations in the world. With fossil fuels and oil being considered as non-renewable resources, sourcing energy from a non-depleting source can really drive sustainability. These sun-powered vehicles run on solar energy but can be supplemented by a battery to allow it to run even on the absence of sunlight. The technologies used to produce these solar wonders are combined aerospace, bicycle, alternative, and automotive sciences. It’s good news that car enthusiasts...
The 2004 biographical film, The Motorcycle Diaries, reveals the journey of the 23-year-old Ernesto “Fuser” Guevara. The movie takes place in 1952, where Ernesto, who is about to complete his medical degree, along with his friend Alberto Granado, a biochemist, leave Buenos Aires in order to travel around Latin America eventually reaching a leper colony, which they intend to volunteer at, in just four and a half months. Even though the journey starts out as just a thrilling adventure, Ernesto...
The urban informal transport sub-sector, the motorcycle taxis, is gaining prominence in the Nigerian society as it has provided opportunities of self-employment and income generation. To throw more light on the above, the motorcycle taxis was said to have been rampant in the late 1980s owing to the economic downtown in Nigeria which was partly a consequences of the adoption of liberalized economic policy in the form of Structural Adjustment Program (SAP). The consequences of the above policy such as...
Transportation is an indispensable aspect of human existence. It is the movement of humans, animals, and goods from one location to another. Over the years as human environment posed some challenges on the means of getting to one’s destination, there have been several modifications by man to conquer this impediment. The industrial revolution in the 19th century saw a number of inventions fundamentally change transport. The invention of steam engine, closely followed by its application in rail transport, however, with...