Overview Telstra's Pricing Strategy Decisions

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Pricing strategy decision plays one of the most crucial roles for media transmission. Before rolling out an improvement on valuing they need to consider how and where they are going to situating the business. They have to contemplate obvious objective clients.

Pricing strategy decision is also affected by market segmentation. Demographic segmentation, geographic, psychographic and behavioural segmentation plays a vital role for taking pricing strategy decisions. The primary target market of Telstra is the working class and the youth and secondary target market is the low-income group which also impact on pricing decisions.

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Telstra implements the tactic of economical evaluating in its promoting strategy and label its merchandise very smartly. Telstra has special pricing for all its products and packages like broadband, tv, movies and home phone. It implements its strategy of minimum cost to maximum cost per year that customers will accept under their policy and contracts.

Some factors that plays vital roles while taking decision for pricing their products and services as follows: 1) primary target market (major cities); 2) secondary target market (lower income group); 3) services like 3G, 4G, and 5G; 4) new technology lovers; 5) big and low data usage customers; 6) lifestyle and personality of customers; 7) simple mobile phone plans and sim only plans that attracts customers towards their products; 8) promotions and offers.

Telstra mainly focus on 4P’s while taking pricing strategy decisions: product, price, place and promotion.

Innovation has changed retail forever. Telstra encourages motivation buys, backing to upsell and strategically pitch and lift efficiency from head office to the shop floor. Telstra associate’s organization crosswise over Australia with new advances and tools. Telstra has structured an associated retail vision outline to furnish its clients with the most noteworthy worth and a guide to what's to come in future. Telstra holds and controls many retail locations known as Telstra stores which are legitimately had and worked by the Telstra firm and some are worked by licensees. On May 2016, Telstra claimed around 360 retail locations crosswise over Australia and this incorporates disclosure stores which incorporates new shows, computerized passes, accessory shops, and a lot more capacities (Anon, 2019). 109 Telstra's stores are worked by Vita group which is an open organization with a market capitalization of around $600 million by the date of 2016 (Web.archive.org, 2019).

Telstra wholesale is more than Australia's leading distributor of innovation and system administrations. Telstra wholesale gives a wide scope of innovation items and administrations conveyed over Telstra systems and related emotionally supportive networks to media communications and innovation suppliers, who in turn boost all degrees of the business and purchaser commercial centre. Telstra wholesale additionally gives operational help to its clients and offices for global clients, for example, worldwide information and IP transport. Telstra wholesale is the occupant and prime retailer of ADSL administrations to other Internet Service Providers. Telstra introduced the first DSLAMs in quite a while before 2000 and started wholesaling access in late 2000. Telstra wholesale has a far-reaching system of ADSL DSLAMs and permits contenders to access to each Telstra DSLAM at up to ADSL2+ speeds if accessible, and at ADSL1 velocities ought to 2+ be inaccessible (Anon, 2019).

It's significant that stock chain partners are interlinked to one another, their exertion and their customers. Telstra is committed to structuring innovation that does in addition to presents cost-diminishing mechanization and method improvements. By coordinating accomplice frameworks in the cloud, for instance, we help organizations to gather constant information. It would then be able to be consequently figured into factors – from evaluating to conveyance dates, supply volumes, and stock accessibility – without manual information. Telstra is carrying new efficiencies to move armadas with dispatches that disclose to us where they are, activating pickup or move arrangements naturally (Telstra.com.au, 2019).


  1. Anon, (2019). [online] Available at: https://web.archive.org/web/20090327022021/http://www.telstra.com.au/abouttelstra/investor/docs/tls542_fyr2007.pdf [Accessed 16 Sep. 2019].
  2. Anon, (2019). [online] Available at: https://whirlpool.net.au/news/?id=118 [Accessed 16 Sep. 2019].
  3. Telstra.com.au. (2019). Increased Productivity, Minimum Risk - Transport & Logistics. [online] Available at: https://www.telstra.com.au/business-enterprise/industries/transport-and-logistics [Accessed 16 Sep. 2019].
  4. Web.archive.org. (2019). Retail - Telstra Careers. [online] Available at: https://web.archive.org/web/20160531224554/https://careers.telstra.com/Career-Paths/Retail [Accessed 16 Sep. 2019].
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