Starbucks Coffee: Critical Success and Fail Factors

Introduction

This report fundamentally assesses the activity the board approaches which are executed by the organizations for maintaining their business effectively. Other than that, this investigation has picked the Starbucks organization as an enormous association for evaluating its project management.

Project Management is the act of starting, arranging, executing, controlling, and shutting crafted by a group to accomplish explicit objectives and meet explicit achievement criteria at the predetermined time. The essential test of venture the executives is to accomplish the majority of the undertaking objectives inside the given imperatives.

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The primary constraints are scope, time, quality and budget. The secondary and more ambitious, challenge is to optimize the allocation of necessary inputs and apply them to meet pre-defined objectives.

Critical Success Factors

User Involvement

Social Media is a platform for Starbucks Company as they constantly updating their updates in it. From there, they connect to customers by replying or answering their queries. Besides social media, Starbucks also launched their own mobile app. This makes the user or customers to have more personal contact with their account. As it is launched, it gets customers more connected to Starbucks.

Clear Business Objectives

Mission statement: 'To inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.'

Vision statement: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

These statements are concise, clear, and inspiring, especially in terms of achieving and maintaining the premier status in the coffeehouse and coffee industry.

Project manager expertise

Back to 1971, first Starbucks Coffee shop was opened in Seattle. Three partners were inspired to sell high quality coffee beans by coffee roasting entrepreneur, Alfred Peet. He taught them all about roasting coffee. They became experts in coffee and gradually upgrade their retail and start to sell freshly brewed coffee, which when most customers came to get their coffee beans, they were indulged with the fresh coffee brewed.

Critical Fail Factors

Competition

McDonald’s and Dunkin Donuts are an example of company that able to serve high quality products but at lower price compared to Starbucks. This has become a question to most customers as they could get the similar quality product at cheaper cost.

Human Resources

Starbucks Coffee, although a big company, they lack of human resources service. Partners(staff) were not considered as they launched a promo of 12-hour period. They expected partners to cooperate with the promotion period and to give great customer service at the same time. The pay for the barista is also not as much as big as this company is. Most partners gradually resign after one another due to lack of human resource and also the low rate pay.

Conclusion

Starbucks has maintained its place in the coffee industry, by becoming a coffee giant that continuously grows and expands. To do so efficiently, Starbucks must stay aware of the possible threats that could impact their desired growth. Performing a PESTLE analysis can help identify external factors and the determination of these factors that could present future opportunities for Starbucks to capitalize on. Starbucks must stay aware of recent trends while working to grow with these trends to stay relevant. Organizations such as Starbucks are the first ones in the market with trend-centric products, become recognizable leaders and gain loyal consumers with brand loyalty.

References

1. About Us. (n.d.). Retrieved from Starbucks My: http://www.starbucks.com.my/about-us
2. Mission Statement. (n.d.). Retrieved from Starbucks My: http://www.starbucks.com.my/about-us/company-information/mission-statement
3. Project Management. (n.d.). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Project_management
4. Starbucks. (n.d.). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Starbucks
5. Starbucks Digital. (n.d.). Retrieved from Inside Highered: https://www.insidehighered.com/blogs/student-affairs-and-technology/why-starbucks-gets-digital-engagement
6. Starbucks Failure. (n.d.). Retrieved from BusinessStudies: http://www.businessstudiesqa.com/2017/12/starbucks-failure-in-australian-market.html