In 1996 Ambler and Barrow were the first to discuss how organizations can apply marketing techniques to human resources management and they introduced Employer Branding by defining it as the set up of practical, economical, and psychological advantages that is established by the company and provided to the business (Ambler & Barrow, 1996). Later on, Barrow and Mosley (2005), redefined...
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1. Abstract For organizations to grow and flourish, managing the right talent for the right job is necessary. Talent management includes acquiring, maintaining, planning, and retaining employees. Among these dimensions, retaining of employees in generation Y is difficult. So, to overcome this issue, certain strategies should be made. These strategies will help organizations to retain talented employees which are important...
Generation Y
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Nowadays, most of the workforce in Malaysia is dominated by Generation Y. Generation Y is those born between the early 1980s and the late 1990s (Sharkawi, Syed Mohd, & Roslin, 2016). They are also known as Millennial and have unique characteristics that make them different from the generation before. This generation is raised up in surroundings which technology is widely...
Generation Y
432
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1 Introduction The world has been in constant demographic change and it's experiencing immense changes with the advancement in vast technologies and proliferation in communication tools, resulting in clear and more prominent differences between different age groups or generations (Belal, Nafei, Khanfar, & Kaifi, 2012). Over the last couple of years, there has been interaction between three very different generations...
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1.0 Introduction This research discusses about the behavioral factors that lead to spending and savings among generation Y. As we are moving forward to the millennium era, the cost of spending is getting higher with today’s Malaysia economic trend is just in a moderate par, but our young generation still have high buying power if compare to other generation. Additionally,...
Generation Y
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1. Analyzing the business decision or problem. Generation Y or the Millennial Generation exerts a peculiar fascination on both managers and academics. In what has become common parlance, members of Generation Y are called Digital Natives, rather than Digital Immigrants. They are the first generation to have spent their entire lives in the digital environment; information technology profoundly affects how...
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1.0 Introduction There are four generations by distinguishing their birth year: Baby Boomers (Born between 1946 - 1964), Gen X (Born between 1965 - 1980), Gen Y / Millennial (Born between 1981-1994), and Gen Z (Born between 1995 - 2010). In the workplace, these four generations will work together. While for different generations, they have different expectations, so different innovative...
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Last year, many millennials seemed to be planning near-term exits from their employers. But, after 12 months of political and social upheaval, those ambitions have been tempered, according to Deloitte Global’s sixth annual Millennial Survey. Young professionals now indicate they’re less likely to leave the security of their jobs, more concerned about uncertainty arising from conflict, and—especially in developed countries—not...
Generation Y
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