1 Introduction The world has been in constant demographic change and it’s experiencing immense changes with the advancement in vast technologies and proliferation in communication tools, resulting in clear and more prominent differences between different age groups or generations (Belal, Nafei, Khanfar, & Kaifi, 2012)....
In 1996 Ambler and Barrow were the first to discuss how organizations can apply marketing techniques to human resources management and they introduced Employer Branding by defining it as the set up of practical, economical, and psychological advantages that is established by the company and...
Abstract- The world’s workforce comprises of people belonging to different generations starting with generation x being born in the 1980s, hard-working and committed individuals to the current generation z which is the youngest, born in the age of technology, self-directed and free-spirited individuals. We shall...
1. Abstract For organizations to grow and flourish, managing the right talent for the right job is necessary. Talent management includes acquiring, maintaining, planning, and retaining employees. Among these dimensions, retaining of employees in generation Y is difficult. So, to overcome this issue, certain strategies...
1.0 Introduction This research discusses about the behavioral factors that lead to spending and savings among generation Y. As we are moving forward to the millennium era, the cost of spending is getting higher with today’s Malaysia economic trend is just in a moderate par,...
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1.0) Introduction In this chapter, the writer is discussing an overview to the study that includes a general context of the topic, research aim, research question, and an overview of the study. 1.1) General context of a study In this era of globalization, online shopping...
1. Analyzing the business decision or problem. Generation Y or the Millennial Generation exerts a peculiar fascination on both managers and academics. In what has become common parlance, members of Generation Y are called Digital Natives, rather than Digital Immigrants. They are the first generation...
1.0 Introduction There are four generations by distinguishing their birth year: Baby Boomers (Born between 1946 – 1964), Gen X (Born between 1965 – 1980), Gen Y / Millennial (Born between 1981-1994), and Gen Z (Born between 1995 – 2010). In the workplace, these four...
Nowadays, most of the workforce in Malaysia is dominated by Generation Y. Generation Y is those born between the early 1980s and the late 1990s (Sharkawi, Syed Mohd, & Roslin, 2016). They are also known as Millennial and have unique characteristics that make them different...
Introduction Job satisfaction means good feelings or a positive attitude towards work, due to the work that the person has been responding to the level of expectations that a person has both their own internal needs, such as the need for acceptance, self-esteem proved ability...
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