1.0 Introduction [bookmark: _Toc36383668][bookmark: _Toc16449]The purpose of this report is to build a marketing strategy plan for Honda, for their upcoming motorcycle model CBR1000RR-R Fire blade. So, it can enter those target segments in which Honda can create Superior customer value and gain a competitive advantage over rivals. 1.1 Company Background Honda Motors ltd , is a Japanese base company,...
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Introduction Road traffic crashes (RTCs) claim 1.35 million lives and cause 20–50 million injuries resulting in disability each year, particularly in low- and middle-income countries (WHO, 2018). In Uganda, road traffic injuries are a fast increasing public health problem and, currently, the tenth leading cause of disability and death (IHME, 2019) (Figure 1). Although RTIs affect all road users, some...
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Each day people move from one place to another may it be to work school or to the grocery. Most people like it when this process is easy, fast and less tiring. Hence, they tend to choose to use a means of transport that will do this. It is for this reason that inventors work hard to make sure that...
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A solar vehicle is one of the most eco-friendly innovations in the world. With fossil fuels and oil being considered as non-renewable resources, sourcing energy from a non-depleting source can really drive sustainability. These sun-powered vehicles run on solar energy but can be supplemented by a battery to allow it to run even on the absence of sunlight. The technologies...
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The 2004 biographical film, The Motorcycle Diaries, reveals the journey of the 23-year-old Ernesto “Fuser” Guevara. The movie takes place in 1952, where Ernesto, who is about to complete his medical degree, along with his friend Alberto Granado, a biochemist, leave Buenos Aires in order to travel around Latin America eventually reaching a leper colony, which they intend to volunteer...
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Motorcycle riders are unfortunately prone to road accidents as compared to other road users because they are limited when it comes to protecting themselves. These accidents are becoming more rampant over the years and it is advisable that you take extreme measures to protect yourself as a motorcyclist. Injuries that are sustained during a motorcycle accident can be very fatal...
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The urban informal transport sub-sector, the motorcycle taxis, is gaining prominence in the Nigerian society as it has provided opportunities of self-employment and income generation. To throw more light on the above, the motorcycle taxis was said to have been rampant in the late 1980s owing to the economic downtown in Nigeria which was partly a consequences of the adoption...
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Transportation is an indispensable aspect of human existence. It is the movement of humans, animals, and goods from one location to another. Over the years as human environment posed some challenges on the means of getting to one’s destination, there have been several modifications by man to conquer this impediment. The industrial revolution in the 19th century saw a number...
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Introduction Social and criminal issues produced outlaw motorcycle gangs in Australia are best tended to through a scope of techniques. It is clearly evident that the impact of outlaw motorcycle gangs in Australia is seen to flow in an oppositional cultural manner potentially resulting in the foundation of criminal activities and organised crimes (Bjorgo, 2017). The best methods for tending...
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Motorcycle racing is high speed, mentally challenging and physically demanding. Motorcycle racing includes; road racing, motocross, supercross, endurance and rally racing. Road racing is a speed contest on specially designed asphalt circuits. Motocross and supercross are off-road disciplines that feature man made dirt courses of jumps and tight turns. Endurance and rally races are long-distance races which tests the ability...
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In the state of Colorado, I am a licensed driver and the granddaughter of an impaired past motorcyclist. I drive almost every day, going from my house to work, or to school, and for the most part, I see roughly about 10 motorcyclists a day during the fall and winter seasons. In the summer/spring months especially, I see on average...
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Early Motorcycles were developed after the inventions of bicycles and engines as an attempt to combine the two. In 1770, the first steam powered tricycle was manufactured by Nicolas Joseph Cugnot (3) in France, however presented numerous safety and reliability problems, meaning they would never be mass produced and an alternative source of power was required. In 1885, German inventors...
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