One of the main competitors of the Grand Canyon is Preikestolen which is in Norway. This 1,982-foot-tall cliff offers stunning views, especially for any hikers brave enough to walk right up to its edge. This is linked to the grand canyon gaining a lot of visitors such as around 300,000 hikers every year.
Appropriate diversification strategies for The Grand Canyon is that it wants to bring in visitors from around the world that are very diverse. The attraction offers different products for its visitors, this being its gift shop, which is for anyone who will attend and visit the attraction. The target market for The Grand Canyon is people of all genders, ages, and cultural backgrounds. The attraction gains more than 5.9 million visitors annually, though this is a lot lower compared to the Sydney Opera House; the people who usually visit the attraction are more inbound tourists and those who want to go out on day trips will usually visit. Products and services that lead to memorable visitor experiences for the attraction are the use of different restaurants. They also have a gift shop that people will be able to purchase from, from which they can take gifts to actually remember their visit.
The Grand Canyon responds to competition a lot different compared to the Sydney Opera House. The main competitor of the attraction is Preikestolen, which is a tall cliff that people visit in Norway, this being that The Grand Canyon would continue to make sure tourists have
an enjoyable experience by adding a lot of new things to their attraction over the years. The appropriate diversification strategy for The Grand Canyon is that it continues to bring in new tourists from all over the world, with them offering different products and services. The tourists that tend to visit the attraction are more inbound tourists, who go on day trips, though the attraction does have its own hotel which many people stay at if they choose to do an overnight stay. This links to the customers having lots of memorable moments within the attraction, if they have a good time it is likely that they will want to visit again. So the attraction responds to competition to improve the number of customers who visit the attraction each year.
The importance of measuring success and appeal for both the Sydney Opera House and the Grand Canyon is that they both ensure customer satisfaction and how they will gain a profit. Both attractions will use different methods to present and analyze their data, this being through spreadsheets, graphs, and surveys. The use of data analysis allows the attraction to keep a note of the number of visitors and the data compiled through visitor attractions.
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For the Sydney Opera House, the way that they measure success is by how many visitors visit the attraction and how much profit they make each year. The amount of visitors that usually visit annually is usually around 10.9 million. The profit that they make contributes around $775 million to the Australian Economy every year. The way that they keep a record of this is through the use of data analysis, they use spreadsheets and graphs to keep track of everything that they do. The use of their annual reports helped them to keep a record of their company activities and the information they give and receive from shareholders.
The Grand Canyon measures success by seeing how many visitors also visit the attraction and the profit they earn annually. The number of visitors that visit the attraction annually is around 5.9 million. Their use of data analysis allows them to keep track of profit and how they help with the economy. They tend to use graphs and pie charts to show the number of visitors and the different trends.
The Sydney Opera House shows the importance of responding to competition and measuring its appeal. They want to help show a better and more enlightened community. The positives of the way they respond to their competitors are by being able to define their position in the tourism industry and they use their visitors to give them ways on how they can improve. They tend to use data compiled by visitor associations to understand the different types of visitors and average spending per visitor. This contributes to measuring their success and appeal. The negatives are unable to correspond to how their competition works. They would invest in new products and services to maintain their visitors and they made sure to continuously improve what they have to offer annually.
The Grand Canyon, on the other hand, responds to competitors that would continue to make sure all visitors have a decent stay with them and this contributes to customer reviews within the attraction. The importance of measuring and analyzing success is that they would make sure to maintain a certain image and reputation, thus contributing to the number of visitors that visit the attraction each year. With the grand canyon being an attraction that is of large scale, they would make sure to maintain their services and development.
Both visitor attractions make sure that they respond to competition and measure their success and appeal. The use of data analysis makes sure that they can continuously keep a record of the data that is supplied to them. Both attractions help with the tourism industry because it means that a large profit goes toward the economy in both Australia and the state of Arizona in the USA.
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