Love, what is it really? Do we really know what love is? Such a complicated matter yet we humans like this topic so much. Since we humans are emotional beings who use love to express our feelings towards someone, it is the way of communication used by our hearts to reach someone’s heart. In this world of ours, though love can be seen everywhere, a lot of discriminations arise towards it such as gender, disability, religion, age, and race that affect how people see love or define love. Here, we are going to unlock, evaluate, and discuss the motif, elements, and interrelatedness of both promoting inclusiveness in a video regarding the topic of love discrimination or love biases entitled “Love Has No Labels”, that encourages everyone to stop these wrong perceptions through a campaign done in public during Valentine’s day. The things we should be aware of the love as it undergoes different circumstances and limitations given by modern society.
When we talk about love, the usual thing that comes into our minds is love towards our friends, family, special someone, and even objects. According to Elkrief (2014), love is what we experience in any moment that we are with someone without having or believing any judgments about that person whether good or bad. It only means that if we truly love a person, we must not judge that person or in simpler terms, love that person unconditionally. Love that most of us know is the feeling of deep affection that is given by the dictionary, but our perception of it might not be true. Based on Wolpe (2016), love should not be seen as a feeling but as an enacted emotion. To love is to feel and act lovingly. It states that love is not just a word but should be taken with action. Wrong perception of the meaning of love creates misunderstandings and results in discrimination. These discriminations show different limits of the word love. In order to stop these discriminations, a campaign is made to promote love and equality in all aspects. It is called “Love Has No Labels”, a video shown during Valentine’s Day that includes individuals showing love in different aspects on a big X-ray screen. To further understand it, we must know what’s in the message of the campaign by unlocking it and evaluating it.
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First is to unlock it by knowing the general motif of the video which focuses on promoting inclusivity of all people towards love regardless of their gender, disability, religion, age, and race. In the campaign, the elements shown are the use of a big x-ray screen to be the focus, where it is placed in the middle part of that place which provides better angle or vision to people watching, and also the music that made it much livelier which reflects a better way of giving awareness in public, since it is catchy to the eyes of the people. The big x-ray screen gives it the best impact since it is a unique way to show promotion and it doesn’t seem to have an out-of-place object in the campaign which made it a really good campaign. In the campaign, the culture that prevails there is Valentine’s Day which is a very appropriate day to promote a campaign about love inclusivity. This day is a holiday made to commemorate St. Valentine who promotes love, Through time it developed and was celebrated by giving cards and gifts that later became usual in England(Brunner,2016). This culture made the message to be much more understandable since it is the day of love. The general note that could be drawn from the campaign is the promotion of inclusivity regardless of all discrimination.
The message has been unlocked, evaluation comes up next which starts on how the message is conveyed which is done through a campaign in a public place during Valentine’s Day. The belief used to support the message is the perception of people in love with biases, just for example gender, the usual perception with bias is that a person should only love or show love to a person of the opposite gender. That way of thinking only supports that the message wants to remove that kind of bias and all other biases. It is best delivered by showing a big X-ray screen in the middle part of the place where the crowd could easily see it. During Valentine’s Day, love is everywhere and since the message of the campaign is about love, it can easily pass through the hearts of the crowd and as a response to it they create such expressions that show how they see it and understand it. The ethos that supports the message that could be seen in the video is the promotion to stop biases or to be equal in their perception towards love, in short, to encourage people to be good with each other no matter what the situation is.
To further understand it better, the motif, elements, and the interrelatedness of both promoting inclusivity should be elaborated. The motif focuses on promoting universal equality of all people towards love, regardless of their gender, disability, religion, age, and race. To promote this, all people must think that they are just equal to each other and in order to do that different solutions and ideas have been created. One of the products of these ideas and solutions is this campaign of “Love Has No Labels”. Humans learn to discriminate against other people in terms of love due to different reasons. Gender discrimination is one of the society’s commonly known to be not acceptable, people don’t find them to be in the society because they feel that those people should not belong there. Not only gender is not acceptable to society, but also the race of an individual. This kind of thinking is very popular in some countries such as the USA, whose people usually discriminate against black men. Love between white people and black people in this particular country is criticized by many. Due to discrimination which also became a culture to many, the love between these two individuals became unacceptable. The same as race discrimination, religion also has the same issue. Religion varies in different countries, but the connection of people with different religions became a big issue, because of the difference in what they believe and their perception in life. The love of people with each other having different religions is a rare one that is also unaccepted by many. Another kind of love that is rarely seen is between two persons with disability. Usually, persons with disabilities are known to be criticized on an almost everyday basis. Although there are laws to help them, still in the eyes of most people, a person with a disability is someone who is incapable of many things which leads to avoidance, especially in terms of love. Lastly is age, which is a very big issue in modern times. This kind of love became inappropriate to many because it changed its meaning. Mostly if a person is in love with an older person, the people around them usually think it is because of money and what that person can get when the older person dies. It is sad to think that love is limited to everyone because of these kinds of mindsets.
Through a campaign, the mindsets of people towards discrimination against each other could be gone. As we can see in the video of the campaign, it shows a very inspiring representation of love. It started by showing a beautiful and peaceful day during Valentine’s Day or the Day of Love. Mixed with a calming type of music, that makes it much more emotional or touching. We can hear in the lyrics that “I can’t change, even if I try” which is stated by those persons loving each other even though there are people who criticize them. The people started to gather on the big screen in the center of the place and were curious about the skeletons moving that it shows. Little do they know that behind those skeletons are people. People who show their love for each other not thinking what others would think of them and proudly show it to everyone watching. There are kids, people with disabilities, aged ones, people with different religions, and couples of different races and genders who participated in that video and are very proud of themselves. By showing skeletons on the screen, they show that love is equal to everyone who desires it and is not limited to the outside appearance. They wanted to show that we are all the same on the inside and different aspects don’t stand a chance to stop this kind of thinking that is not accepted in modern society. to appreciate each other and to connect with each other regardless of their religion, age, disability, race, and gender which would create a better world for all of us living.
As a conclusion to this topic about the campaign “Love Has No Labels”, I have realized that love is very complex yet very powerful. The love that we feel is connected with the emotions that we have. It is so much connected to the point that it can be destroyed by our decisions carried by emotions. Even if it can be destroyed, it can also be so powerful to move a person or even a community. Based on the video, we can see that it really helps the people watching to realize the wrong biases they have in their minds and make them aware to stop doing it, because we are all the same in different aspects. It is wrong to judge others because of our biases, just because it doesn’t look appropriate or right in us it doesn’t mean that it is wrong. According to the bible, “You shall love your neighbor as yourself.’ There is no other commandment greater than these” (Mark 12:31). It says that everyone should love each other like how they love themselves because we are brothers and sisters in the eyes of the lord. No one is much more powerful and much greater than the lord to judge someone because of their flaws or unacceptable views in the eyes of a human. As we love each other, we offer our love as well to our lord. That strengthens us and gives us the motivation we need on a daily basis. Something that we should be encouraging everyone. Especially to those persons who have the wrong perception of love and those people who gave up already in love.
To summarize it all, Love should be for everyone and not only for limited members of society. Love should be appreciated and promoted throughout the world. Love is something that we should respect no matter how it is represented by different people. Love should not be used in a wrong way, instead use it to help others not only ourselves. That’s why love is one of the most powerful words we could ever have and we could ever give. No matter what the people around you think of you, as long as you don’t offend or do something bad to someone with the love you have, you don’t have to worry. What is much to be worried about is when you don’t feel love at all because it could result in different disadvantages that we may encounter in our lives. Imagining living alone is such a painful scenario, so be careful of the word love, because it could bring happiness but also sorrow. All in all, based on the given ideas here, we should now be aware and awakened of what to do with the word love. Now that we know the meaning of love, we must share it with everyone else so that they can spread love just like what we have known. Stop discrimination, stop the hate, stop the wrong idea of love because, in the end, the love that we look upon is what we need in the future.
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