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BMW Essays

10 samples in this category

Marketing Audit of Bavarian Motor Works (BMW): Analytical Essay

Assessment question: Analyse marketing audit and its usefulness. Using SWOT framework conduct a basic marketing audit of Nando`s (or any other organization of your choice) analysing its environment, current marketing performance and strategy. (LO2-40%) The company selected for this project is Bavarian Motor Works, otherwise known as BMW.In this report includes a swot analysis (strengths, weaknesses, opportunities and threats). BMW is a German multinational company that produces automobiles and motorcycles. The company was founded in 1916 as a manufacturer of...
5 Pages 2388 Words

BMW's Brand Philosophy and Corporate Culture

Controlling is a management function that control the performance of a company and process of carry out the plan that have been set. It recognizes the leeway between the plan that have been set and the real outcome. After that, it will make the correction to the deviations and also make sure the company is going on the achievement of its goals (Satyendra, 2015). BMW’s brand philosophy, only through continuous innovation, can enable the company to maintain a strong life...
1 Page 450 Words

Analysis of BMW Campaign to Prevent Drunk Driving

Luxurious, sleek, and sporty are some words that come to mind when I think of a BMW. I picture a speedy automobile with an aggressive look and the performance that backs it up. I do not think of is a person that has lost their leg due to a drunk driving crash. Every two minutes someone is injured in a drunk driving accident (MADD). BMW wants to do their part to try to decrease the number of drunk drivers on...
2 Pages 819 Words

Comparative Analysis of BMW and Chevrolet Car Companies

The following report features an in depth analysis and comparison of two major automotive giants being Chevrolet and BMW. This report aims to explore in depth the history, practices, management between the two companies, so that we can better understand how two vastly different companies dominate their field. BMW BMW is a German motor vehicle manufacturer that was officially found on the 7th of March 1916 and is now one of the leading car manufacturers in the world. Although during...
4 Pages 1952 Words

Analysis of the Advertisement against Drunk Driving: Special Campaign of BMW

The advert is against driving under the influence of alcohol, produced by BMW a well-recognized automotive brand. This technique of using a known brand will surely be more effective as the brand has influence to the relevant public. The features of the advert is a picture of an individual missing a leg passing a pictorial image of an accident. This message is most probably under the assumption that the accident was as a result of an accident correlated to drunk...
1 Page 648 Words

Brand Audit of BMW: Historical Overview and Background

Brand Audit – BMW Historical overview and background Parent company background Existing brands History of chosen brand Any changes in positioning/target market Competitors Existing brand extensions (if any) The birth of BMW can be traced back to Karl Rapp and Gustav Otto. Their respective companies; engine maker Rapp Motorenwerke and aircraft manufacturer Flugmaschinenfabrik Gustav Otto, gave rise to Bayerische Motoren Werke. In 1923, BMW began its first metamorphosis when it expanded from manufacturing airplane engines to motorcycles. This was an...
4 Pages 1753 Words

SWOT analysis of BMW-Mini Cooper

BMW is a huge manufacturing organization known for its automobiles, motorcycles and financial services. As the case study shows, BMW’s market is doing well with its market share all around the world. It has a percentage of its market in America, North America, Germany and in the rest of Europe. With the help of the advertising agencies, BMW became more popular and the unit sales have been increasing for their products yearly. The main issue that BMW faced was that...
1 Page 569 Words

Analytical Essay on BMW Corporate Strategy

Introduction Bayerische Motoren Werke AG, also known as BMW, is a German based automobile manufacturing company founded in 1916 by Franz Joseph Popp, Karl Rapp and Camilo Castiglioni. Today, it is considered one of the best companies of the car industry and it is owned by the parent company BMW Group, which is also known for owning other luxury brands such as Mini and Rolls-Royce. It operates 30 production and assembly facilities in 14 countries and is present in more...
6 Pages 2658 Words

External Environment of BMW and Task Environment Factors: Analytical Essay

1.1 Industry of BMW BMW is a one of the leading luxury carmakers in the European automobile industry. In this automobile industry. BMW faces huge competition from its competitors who are Audi, Honda, Volkswagen, Porsche and etc. BMW Group also provides premium financial and mobility services with the help of its three brands, BMW, MINI and Rolls-Royce. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in...
6 Pages 2645 Words

Changes BMW Undergone in The Process of Shifting from Engine Based Cars to Electric Cars: Analytical Essay

1. Introduction Bayerische Motoren Werke AG (BMW Group), the BMW tagline is “designed for driving pleasure” which is very popular among people. The company was founded on March 7th, 1916. Founded by FRANZ JOSEP POPP, KARL RAPP and CAMILLO CASTIGLIONE. The company headquarters are in Munich Germany. The slogans are “SHEER DRIVING PLEASURE” and “THE NEXT 100 YEARS”. Name Bayerische Motoren Werke AG (BMW Group) Founded March 7, 1916 Logo [image: ] Industries served Automotive Motorcycles Financial Services Geographic areas...
6 Pages 2779 Words
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