Green marketing the solution to climate change
Have you noticed that every summer is warmer than the one before? Have you noticed a change in the environment surrounding us in the past years? This is all because of the global phenomenon, of climate change. Climate change is one of the most sensitive and talked about issues worldwide. It is a global issue that urges many governments and society as a whole to take action before it is too late to do so. Us humans are battling a war that we caused ourselves, with our selfishness and greed.
In the past century, the average monthly temperature in Malta for the summer season was 35°C. Trends in air temperature in Malta lead one to believe that desertification is already taking place, and that summer heat waves are becoming more common.
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The agriculture industry will see a drastic drop in output and will need more resources namely water, fertilizers, and pesticides. If the temperature increases, so will the demand for energy. This will result in higher household costs as well as increased greenhouse gas emissions as a result of increased energy consumption.
Furthermore, by 2030, precipitation patterns are predicted to decrease by 5%. This puts excessive pressure on the agricultural sector, and farmers are likely to incur significant financial losses as a result. This will result in further floods, which will have an effect on the Maltese Islands' transportation and infrastructure.
The effects that climate change upholds are not just the problems we are facing today, but the problems that we will face in the near future.
What can be done to try to mitigate the climate change effects?
Consumers and authorities are concerned about the possible effects of climate change, which has prompted them to pursue sustainable business practices. Green marketing covers all aspects of a product, from manufacturing and packaging to advertisement and delivery.
According to Statista, 61% of customers are more likely to turn to environmentally friendly products, implying that sustainable marketing is about long-term success rather than short-term benefits.
Addressing environmental problems in your brand and exploring viable solutions is a successful way to assist combat climate change.
Businesses should make digital marketing a priority by engaging with target audiences through social media platforms while ensuring that printed campaigns and advertisements are made from recyclable materials. Moreover, to support the European Union's single-use plastics regulation, businesses should switch to 100 percent recycled packaging.
Furthermore, to help agriculture, and local and farmer industries, businesses should use renewable and raw materials, followed by a sustainable manufacturing process.
One should make it a habit to adopt and invest in renewable energy sources such as solar panels, wind turbines, water-saving manufacturing methods, and the use of electric vehicles for transportation.
Now, I understand that when you think of climate activists, the world of marketing and advertisement isn't what comes to mind. Although we are unlikely candidates to be environmental activists, companies and industries may have a larger effect.
If, on the other hand, green marketing and sustainable marketing are not implemented, climate change would have a significant effect on animals as well as humans, due to increasing sea levels, warming polar areas, and a global shift in climate zones.
Also, thousands of plant and animal species are on the verge of extinction. Koalas are dying out of thirst and coral reefs are endangered due to rising sea temperatures. Sad isn’t it?
If we don’t act now the sea level will rise. Around the world, heat waves will become more frequent and intense to the fact that we will not be able to handle them. Global warming increases the risk of more frequent and heavier rainfall and as that risk increases, so does the risk of flooding.
We must act now to protect our planet, our economy, and our people from the devastating effects of climate change. We must dramatically reduce our greenhouse gas emissions, and invest in renewable energy resources and an efficient delivery system. The United Nations asserts that everybody has a role to play in climate change and that they are urging people all over the world to work together to address the challenges of climate change. Green marketing processes should be adopted in order to ensure a better future for the generations to come.
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