Impulse Buying & Cognitive Dissonance in Spring Break: Analysis
2 Pages
713 Words
In society shopping has become a main interest involving a person's social status. The activity itself shows more about a person's relationships within society, than the products or services purchased ([2] Miller, 1998). Consumers do not just value the product or service provided when shopping, they highly value their experience in which time and money is contributing to ([3] Umesh...
Cognitive DissonanceSpring Break
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