Critical Analysis of Business Strategy and Key Limitations in Costco Wholesale Corporation
9 Pages
4054 Words
Introduction and Background Costco Wholesale is a multi-billion dollar wholesale retailer with hundreds of membership warehouse clubs across eight countries worldwide. Costco’s long-standing success is the product of the combined efforts and aspirations of Costco’s co-founders Jim Sinegal and Jeff Brotman and Sinegal’s mentor, Sol Price. Price, previously the founder of FedMart (a chain of discount department stores) founded Price...