Abstract This research is all about to study the international customers’ loyalty behaviour towards Indian textile industry. When it comes to loyalty a customer becomes a frequent buyer. An international customer who can buy the textile products in India frequently and stand loyal to a brand matters more for a company to enter an international market. Their preferences and needs could be brought out in this research and the steps that a company can adopt to fight the competition in...
4 Pages
1892 Words
Technological developments have enabled marketing and advertising experts to integrate consumer information into tailoring personalized content drawn from the personal interests of individual consumers (Tucker, 2012). In the recent years, we have witnessed a vast scale change in the type of advertisements and marketing strategies we come across in our daily lives. As social media and online platforms increasingly become an integrated part of our daily lives, marketing and advertising strategies are developing accordingly. Hence, we are consistently being exposed...
2 Pages
981 Words
Two variables commonly decide customer perceptions towards online shopping, one is trust, and second is perceived benefits (Rahman et al., 2018). Therefore, trust and perceived benefits It seems like the expectations regarding customer behavior against online shopping are important. First, Trust is one of the curious considerations in the global industry of online shopping and locking power between buyer and seller. Trust has a major positive significant impact on the relationship between the attitude of customers towards Online shopping and...
2 Pages
1031 Words
Research, regardless of whether be subjective or quantitative, or even mixed technique, incorporates new philosophical methodologies and inventive structures and strategies that empower progressively significant, fundamentally drew in, for all intents and purposes applicable, and reflexive bits of knowledge into the issues and perceptions in the hospitality industry. Hospitality researchers have customarily depended on subjective and quantitative research strategies to ‘clarify’ this unpredictable and multidimensional industry. Factual centrality is generally the sole model used to choose the criticalness of results,...
4 Pages
2009 Words
INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve the motivation of the customer to purchase the product or service since the motivation to buy the product or service may differ for all customers. If the customer’s motivation to buy the product...
5 Pages
2298 Words
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Abstract If we develop the relationship among farmers, government and consumers using the technology, the middle men’s role could be easily thrown out from the whole scenario. We can easily overcome the problems being faced by farmers in selling their goods in the market. We need to maintain this relationship with one friendly user interface, which can be used to help farmers in selling their goods, by uploading their goods in the interface. Farmer goods information is needed to be...
3 Pages
1237 Words
Introduction Over the recent decades, the issue of the benefits and risks associated with Corporate philanthropy (CP) has been an evolving topic on shareholders and the society as they have developed stronger expectations of firms behaving in a socially responsible way. Houqe at el (2016) purport that society’s perceptions play an important raw in contributing to firm’s success in the current business environment. In addition, society’s perception over a firm act as a stimulus for the organisation to grow its...
6 Pages
2535 Words
With the fiasco that was the Note 7 a year ago, Samsung’s image endured a shot. In any case, they make incredible items and keep on creating astonishing gadgets. Numerous individuals ask me for what valid reason I picked a Samsung cell phone, particularly since the Note 7 issues, and not something from Google or Apple. In the wake of getting posed this inquiry over and over, I thought it was imperative to at last location this for every one...
9 Pages
4106 Words
Australia is about 25 million people where about half of its population possess a passenger car. It has been found that the best customer archetype for a car worthing around 25 000 AU$ are the young men between 25 and 34 years old. They represent 1.66 million people within the country and most of them lives on the Est-coast, when it comes to downsizing to a specific area, 10% of them lives in Brisbane. On the basis that only one...
5 Pages
2092 Words
The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of Social Media Marketing on Customer’s purchase intention of Qarshi Refreshing Syrups. It will check social media marketing and customer purchase...
3 Pages
1354 Words
Oil is a commodity that is desired by multiple players and is essential in order to sustain the needs and lifestyles of consumers, businesses, and employees that depend on the natural resource to heat their homes, transport their products, and generate their paychecks. The top oil and gas companies in the world include Phillips 66, ExxonMobil, BP, and Royal Dutch Shell to name a few. The companies that profit from oil include the oil and gas companies, utility companies, and...
3 Pages
1303 Words
Introduction Strategic analysis is the way of conducting research on a company and its operational environment including internal and external factors that influence the company’s ongoing situation to create a strategy. Data becomes the key competitive advantage nowadays. Managers of an organization use this data to know about the competitor’s strengths and weaknesses. Data collection is not only important to operate the business but it also leads the company to develop a unique data strategy that helps them to maintain...
6 Pages
2642 Words
Restaurant quality and customer satisfaction in the hospitality industry are very important because the happier the customer the more likely they are to visit the restaurant again which means more money for the restaurant and the customer will therefore recommend the restaurant to other people bring more customers to the restaurant. According to Navaraj Budhathoki (2018), customer satisfaction is the keyway of running a business successfully and the customers being satisfied will be the base of the business for more...
1 Page
433 Words
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