There are a lot of benefits of online shopping because it is easy to use for most people of many ages and also, it takes little time to do as the forms take a short amount of time to complete (if your details are already saved on the business's website). When someone sees a product advertised on a social media site, it is easy for them to look at it specifically as various links can take the user to the...
4 Pages
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This research is motivated by the development of technology in the banking world which simplifies banking transactions, namely the digital marketing of Bank Tabungan Pensiunan Negara. Digital Marketing is products or services advertised via the Internet. Internet marketing can be technically creative, both design, development, advertising, and selling through the Internet. The analytical method used is path analysis with quantitative research methods. The data used are primary data with the type of associative research. The sampling technique used is purposive...
6 Pages
2597 Words
This paper discusses the various elements of customer loyalty. Past researchers have concluded that with the right set of value elements and investigating what customers truly need, companies retain customers effectively thus ensuring greater customer loyalty. It has been concluded by various researchers that cognitive, affective, conative along motivation contribute immensely to customer loyalty. The terms customer and consumer have been used interchangeably in this paper. This paper’s literature review studies the dynamics of customer satisfaction and emotional attachment and...
5 Pages
2126 Words
A customer is one of the most critical assets of any organization. How an organization treats its customers during interactions has a significant impact on future or subsequent decisions they make, such as making repetitive purchases, spreading positive messages about its product or services, or posting positive reviews and feedback on the company’s website and social networks. The loss of loyal customers can result in significant adverse effects, such as increased marketing costs, decreased sales, reduced market share, and a...
2 Pages
969 Words
Quality is always in an ever-changing state. What was deemed good yesterday might not be considered good tomorrow. That means constant quality control and innovation have to be considered. There are many ways to maintain quality. Maintaining quality in the traditional sense is very different from choosing to do it with a more modern quality management system like Total Quality Management (TQM). Instead of detecting the problems, Total Quality strives to prevent them. Instead of meeting customer specifications, Total Quality...
3 Pages
1365 Words
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The customer is always right. This old adage may seem like an exaggeration, but it's actually a pretty accurate way to think about your rights as a customer. Most companies are required to serve all their customers, even if they aren't happy with the service they receive. This is called a 'harsh' or 'rigid' policy, and it's the opposite of the 'friendly' or 'flexible' approach. Customers have many legal rights, but some are more important than others. The most important...
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Restaurant quality and customer satisfaction in the hospitality industry are very important because the happier the customer the more likely they are to visit the restaurant again which means more money for the restaurant and the customer will therefore recommend the restaurant to other people bring more customers to the restaurant. According to Navaraj Budhathoki (2018), customer satisfaction is the keyway of running a business successfully and the customers being satisfied will be the base of the business for more...
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Introduction Strategic analysis is the way of conducting research on a company and its operational environment including internal and external factors that influence the company's ongoing situation to create a strategy. Data becomes the key competitive advantage nowadays. Managers of an organization use this data to know about the competitor’s strengths and weaknesses. Data collection is not only important to operate the business but it also leads the company to develop a unique data strategy that helps them to maintain...
6 Pages
2758 Words
With the fiasco that was the Note 7 a year ago, Samsung's image endured a shot. In any case, they make incredible items and keep on creating astonishing gadgets. Numerous individuals ask me for what valid reason I picked a Samsung cell phone, particularly since the Note 7 issues, and not something from Google or Apple. In the wake of getting posed this inquiry over and over, I thought it was imperative to at last location this for every one...
9 Pages
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Having a good customer service area within your business makes customers feel more welcome. If you make sure that your customers are well looked after and well respected, customers will be impressed and will want to return as they know that they will be respected and treated carefully. For a business, good customer service means treating customers with kindness. Customers don't want to be waiting a long time. Customers want to be helped as quickly as possible. For smaller businesses...
6 Pages
2857 Words
The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of Social Media Marketing on Customer’s purchase intention of Qarshi Refreshing Syrups. It will check social media marketing and customer purchase...
3 Pages
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Apple offers in-store and online services in order to ensure good customer service and satisfaction, the first being the genius bar. The genius bar is a tech support station located inside the Apple stores with the pure purpose of providing support and advice for customers. This service can help the business reach customer expectations as this service offers support and help for those customers who are experiencing problems with their devices or might be unsure on how to use them....
6 Pages
2840 Words
Customer services, the very aspect in completing the formality in treating customers with the respect and pleasant services as expected by the recipient. What started in the old times has carried through many changes as society evolves. Of course, thanks to the power of literature and documentation, the record of customer services is kept for analysis on how much it has evolved over time through each cultural society. In the story of “Letters from Thailand”, it can be inferred that...
4 Pages
1830 Words
Australia is about 25 million people where about half of its population possess a passenger car. It has been found that the best customer archetype for a car worthing around 25 000 AU$ are the young men between 25 and 34 years old. They represent 1.66 million people within the country and most of them lives on the Est-coast, when it comes to downsizing to a specific area, 10% of them lives in Brisbane. On the basis that only one...
5 Pages
2071 Words
Two variables commonly decide customer perceptions towards online test our relink in graphui shopping, one is trust, and second is perceived benefits (Rahman et al., 2018). Therefore, trust and perceived benefits It seems like the expectations regarding customer behavior against online shopping are important. First, Trust is one of the curious considerations in the global industry of online shopping and locking power between buyer and seller. Trust has a major positive significant impact on the relationship between the attitude of...
2 Pages
1034 Words
Introduction Over the recent decades, the issue of the benefits and risks associated with Corporate philanthropy (CP) has been an evolving topic on shareholders and the society as they have developed stronger expectations of firms behaving in a socially responsible way. Houqe at el (2016) purport that society’s perceptions play an important raw in contributing to firm’s success in the current business environment. In addition, society’s perception over a firm act as a stimulus for the organisation to grow its...
6 Pages
2550 Words
Technological developments have enabled marketing and advertising experts to integrate consumer information into tailoring personalized content drawn from the personal interests of individual consumers (Tucker, 2012). In the recent years, we have witnessed a vast scale change in the type of advertisements and marketing strategies we come across in our daily lives. As social media and online platforms increasingly become an integrated part of our daily lives, marketing and advertising strategies are developing accordingly. Hence, we are consistently being exposed...
2 Pages
977 Words
Research, regardless of whether be subjective or quantitative, or even mixed technique, incorporates new philosophical methodologies and inventive structures and strategies that empower progressively significant, fundamentally drew in, for all intents and purposes applicable, and reflexive bits of knowledge into the issues and perceptions in the hospitality industry. Hospitality researchers have customarily depended on subjective and quantitative research strategies to 'clarify' this unpredictable and multidimensional industry. Factual centrality is generally the sole model used to choose the criticalness of results,...
4 Pages
1967 Words
There are various resources needed in an office environment to keep the customer service running in the department for work and pensions. The types of resources are, work volumes, staff members, training opportunities, working patterns, opening hours, I.t software and hardware, skillsets, premises, photocopiers, printers, telephones, legislative requirements (e.g. health and safety, Equality and Diversity). Staff work forces are important to delivering the customer service and running operations. Within the work force there are different leads that specialize in their...
3 Pages
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Introduction Hilton hotel Singapore providing high quality services to the customer. It is a 5 star hotel in Singapore. It is situated at 581 Orchard Rd, Singapore. There are so many accessibilities like public entrance, guest room, elevators, and public rest room. Set in a concrete-and-glass constructing within the Little India district, this polished motel surrounded by using stores and eating places is a four-minute stroll from the nearest subway station, and 4 km from The Esplanade – Theaters at...
6 Pages
2589 Words
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In order to create a customer service team from scratch, I would start with a plan containing what I am setting out to achieve, what resources I require to create the team and going forward how I will maintain resources and manage the performance of my team. My resource plan would include the physical resources I would need such as: Human Resource – Based on what roles are involved. Environment – Costs involved in property/office space, lighting. Equipment – IT...
2 Pages
1084 Words
Customer service defines as taking care of the customer's requirement by providing or serving and delivering professional, efficiency and high quality service. The service will be provided during and after the customer's needs are reached. In logistics industry, customer service is the activities, service actions that are provided and acting as added value. The purpose is to bring more value than the core service that customers need and bring the most satisfaction to customers. For businesses or business organizations today...
5 Pages
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CUSTOMERS In your role as a work coach you will deal with customers on a daily basis the definition of a customer for the purpose of the work coach role can be defined as a person or organization who requires our service. You will deal with two types of customer internal and external, below are two examples but these are not the only customers you may come across on a regular basis. Internal Customers In your role as work coach...
5 Pages
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What are Costco’s competitive advantages and how can they leverage them to expand successfully? Costco is one of the worlds leading global retailer with its presence in eight countries offering a diversified range of products and services. The company’s unique business model and global expansion strategies have led to its success. In spite of heavy competition in the retail industry, Costco has built a strong brand image by offering high-quality products at low prices with excellent customer service, along with...
4 Pages
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Abstract This research is all about to study the international customers’ loyalty behaviour towards Indian textile industry. When it comes to loyalty a customer becomes a frequent buyer. An international customer who can buy the textile products in India frequently and stand loyal to a brand matters more for a company to enter an international market. Their preferences and needs could be brought out in this research and the steps that a company can adopt to fight the competition in...
4 Pages
1889 Words
Abstract If we develop the relationship among farmers, government and consumers using the technology, the middle men’s role could be easily thrown out from the whole scenario. We can easily overcome the problems being faced by farmers in selling their goods in the market. We need to maintain this relationship with one friendly user interface, which can be used to help farmers in selling their goods, by uploading their goods in the interface. Farmer goods information is needed to be...
3 Pages
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This case was particularly chosen since it once presented itself to me two years ago while employed as a cashier at a hardware store. In a firm the cashier holds the cash register at various locations such as point of sale or at a retail store. This individual is responsible for receiving and disbursing money. Like mistake or miscalculation may occur in any position, there is no exception with the cashier. With the constant busy nature of this job, cashiers...
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The break-out of coronavirus pandemic has greatly impacted the whole world. People stayed at home during lockdown, or wearing masks all day during their work after the slightly alleviation. Not only the daily life has been changed dramatically, but also the business world. The most impacted business should be those who rely highly on world trade. The world trade in 2020 is expected to plummet by between 13% and 32% due to the disruption of the normal cross-border economic activities....
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INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve the motivation of the customer to purchase the product or service since the motivation to buy the product or service may differ for all customers. If the customer's motivation to buy the product...
5 Pages
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A business customers are their biggest assets because without them, no business would grow well and no business would succeed in their endeavours; in fact, there would be no purpose for business at all. You cannot pick them up and drop them whenever it satisfies you, no matter how galling they may become. You need to retain them, and you need to develop your relationship with them so both business and customers are satisfied. By building trust between business and...
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