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Promotional Campaign Of 'Jeeto 21 Crore' for Divya Bhaskar Newspaper: Multidisciplinary Action Project Report

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Executive Summary

The executive summary gives an overview of our internship which includes of learning, meetings and experiences. Our project starts with an introduction and market analysis of the Newspaper industry. This is an attempt to know how the theories can be applied in practical life so as it becomes helpful for the company to create awareness and sell of the Product as per the customers’ choice and requirement to fulfill their demands.

The first part of the project report consists of the general information of the industry and company that has been collected. The information is gathered through primary source. The information also indicates about the verities of different Newspaper that provides and how it would be helpful. It also include primary research carried on to support our concept “ જીતો 21 કરોડ “

The second part of the project consists of the analysis and findings research had come down to on the basis of the survey of 873 respondents. In which 30% of respondents already read Divya Bhaskar.

Mainly, my focus was to analyse and check on how to reach the audience and make them aware on exactly what “ જીતો 21 કરોડ “ is, how everyone can take part and get knowledge from the newspaper. The last part consists of the concluding part and the suggestion & recommendation we could provide to the company with the best of our knowledge and beliefs.


Figure 1 Print Media

The Print Media is one of the most important pillars of democratic system in our country, which is the largest democracy in the world. As many as 1,18,239 publications (Newspapers & Other periodicals) have been registered in India till 31st March,2018 witnessing a constant growth of the Print Media. The rise in the number of registered publications is a pointer to the fact that proliferations of audio, visual and digital media have not adversely affected the substance and growth of Print Media. It continues to empower the common man to assert his right and to participate in strengthening the democracy.

Print Media has responded appropriately to the new changes and challenges with its modern approach. It has embraced Information Technology, which resulted in better coverage with great speed and affordable price. The newspaper industry was, in many ways, was the news sector hit first and hardest by the advent of the digital age. As readers began to move online, papers were still producing strong profit margins with the vast majority of revenues tied to their legacy product. So, for the newspaper industry—culturally more tied to content creation than to engineering, change came very slowly—if at all. Within a few years, the industry found itself far behind the technology giants—and behind their readers’ changing news habits—in shaping the future of news. Since then, the pace of change has only accelerated. While the industry has finally begun to experiment with new revenue streams as well as new ways of creating content and engaging with audiences, the numbers are far from reassuring.

Registrar of Newspapers for India (RNI) is an attached office of the Ministry of Information and Broadcasting and a statutory office under Section 19(A) of the Press & Registration of Books Act, 1867.

The main objective of this Act during British period was to keep a record of Books and Publications published in the country. The Act has been amendment 22 times since then (11 time before independence and 11 times thereafter).

Office of registrar of newspaper for india. came into existence in 1956 with headquarters at New Delhi. there was also a Regional Office at Shimla, looking after certain functions related to Registration, till 1977.

A booster shot from the general and state elections and greater credibility will make the print media a dominant force in India in 2019, surpassing an impressive growth rate of 2018, Magna Global, a division of media agency group IPG Mediabrands, had forecast.

As per the report, print media ad revenues grew 5.6% in 2018 to Rs 22,121.8 crore, and it is expected to go up to Rs 22,424.3 crore in 2019.

Shashi Sinha, CEO, IPG Mediabrands, said print is also growing because of the credibility it offers in this era of fake news. “India is the only market in the world where print continues to be dominant and is growing in all aspects — circulation, readership and geography. The medium is growing strongly on the back of language, which has led to the growth in the number of language newspapers,” Sinha said.

Newspaper and Periodicals were published in all the principal Indian languages mentioned in the Eighth Schedule of the Indian Constitution except Bodo, Maithili and Santhali. The largest number of Dailies were brought out in Hindi (3,838) followed by Urdu (1,145), Telugu (950), English (815), Marathi (540), Gujarati (445) and Kannada (426). There are more than One lakh Newspapers and Periodicals are published in Launguage.

There are 27,705 reporters were working for 8,201 Daily publications. Out of them 7,432 served for 553 ‘Big’ Dailies, 10,432 for 2,216 ‘Medium’ Dailies and 9,841 for 5,432 ‘Small’ Daily publications. Income from advertisements is the main source of revenue for publications. Out of 8,201 Daily publications, which supplied data pertaining to advertisement, 732 Dailies, (90 Big, 195 ‘Medium’ and 447 ‘Small’) derived more than 75 per cent of their income from advertisements and 1,382 Dailies derived 50 to 74 per cent of their income from advertisement.

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Out of 8,930 Dailies and Tri/Bi-Weeklies that furnished their circulation data for 2017-18, 45.72 per cent were published from Big Cities with a population of 1,00,000 and above (excluding Metropolitan Cities and State Capitals), remaining 30.17 per cent were published from State Capitals, 12.88 per cent were Small Towns and 1.12 per cent were published from Union Territories.

The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. IRS is not restricted to survey of readership alone but is synonymous with both readership & consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India. IRS covers information on over 100 product categories. IRS is conducted by MRUC (Media Research Users Council) and RSCI (Readership Studies Council of India).

Ownership of Publication

Form of Ownership Number of Newspaper Percentage of Total

Government 57 0.19

Firms/ Partnership 215 0.17

Individuals 26750 88.82

Others 120 0.40

Joint Stock Companies 2084 6.92

Society / Association 539 1.79

Trusts 352 1.17

Total 30117 100

*This data is based on a Rolling Average of data from last two quarters of IRS 2017, first quarter IRS 2019 (Q1) and one fresh quarter - Q2 of IRS 2019 , published on 14th August 2019.

Dailies Readership – All India


‘000s 2017 2019Q1 2019Q2 2017 2019Q1 2019Q2

Dainik Jagran (Main) 70377 73673 72559 20241

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Promotional Campaign Of ‘Jeeto 21 Crore’ for Divya Bhaskar Newspaper: Multidisciplinary Action Project Report. (2022, August 12). Edubirdie. Retrieved March 5, 2024, from
“Promotional Campaign Of ‘Jeeto 21 Crore’ for Divya Bhaskar Newspaper: Multidisciplinary Action Project Report.” Edubirdie, 12 Aug. 2022,
Promotional Campaign Of ‘Jeeto 21 Crore’ for Divya Bhaskar Newspaper: Multidisciplinary Action Project Report. [online]. Available at: <> [Accessed 5 Mar. 2024].
Promotional Campaign Of ‘Jeeto 21 Crore’ for Divya Bhaskar Newspaper: Multidisciplinary Action Project Report [Internet]. Edubirdie. 2022 Aug 12 [cited 2024 Mar 5]. Available from:
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