Culture can vary from one society to another based on various cultural attributes and elements that make up the respective culture providing a unique edge to each culture. Multinational companies need to adopt a global approach where they introduce global measures for engaging in respective cultures and for making decisions based on unique cultures. This essay identifies the uniqueness of each culture and how this uniqueness impacts the decisions made by multinational companies when they are making their decisions.
Introduction
Studies in the past have identified the importance of culture in the context of multinational companies and customers. The culture of society plays an important role in the lives of individuals. Culture impacts and influences on the lives of individuals, their values, the humor they adopt, the hope they have in their lives, the type of traditions they adopt, etc. So, global cultures need to be identified by the companies and effective relationships can be developed by these individuals (Thom, 2016). Multinational companies need to adopt specific measures for managing different cultures and for understanding international cultures so they can make respective decisions. This essay report will identify the attributes, dimensions, norms, and values of the culture and the importance of diversity.
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Cultural analysis
Attributes in culture along with practical examples
The cultural attributes are connected with the practices adopted by the individuals of the society and how these practices help in improving decision-making. The socio-economic status in the US explains the power held by the customers because of the increasing level of GDP inside the country and the interest shown by high-end companies in this market because the customers have a high level of disposable income. Education level also explains the cross-cultural literacy index of any society that will explain the type of behavior adopted by individuals for responding to people coming from different minorities. This type of society is present in Australia because here, the individuals respect the cultural boundaries and beliefs of other people because the society is also high in diversity. The geography level explains the region of the country and the mutual culture shared by the countries coming under this region. Asian societies almost have the same type of culture because of similar geography and cultural identity. Social inclusion and integration are connected with the respect and rights given to individuals of different ethnic minorities inside the country (Spencer and Skalaban, 2017).
Dimensions in culture and cross-cultural literacy
The term of cross-cultural literacy explains the representation of society members on different cultures and their ability to understand different cultures effectively. These societies are adaptive and are able to understand different cultures. This type of culture is present in India where religious minorities are living in harmony and are able to practice their beliefs and norms effectively. The dimensions of culture present inside the culture represent the details of the culture that are different from each other and make it effective for the companies to understand and compare different cultures (Lai, Shankar, and Khalema, 2017). Power distance represents the idea of distance on the basis of social status. India is a prominent example of this type of culture where the individuals inside the society are ranked on the basis of their individual and racial status. Individualism vs. collectivism expresses the details of approaches adopted by the individuals of the society. China comes under a collectivist society where family members and societal values are important in decision-making. Masculinity and femininity index inside a culture helps in identifying the role played on the basis of gender. Societies where male members have dominance come under masculine societies and India is also a very good example of a culture where masculinity is high. Uncertainty avoidance expresses the beliefs of individuals regarding uncertain situations. Long-term orientation details the future and present approach; whether people live in the present or think about their future more. Indulgence explains the importance given by the members of the society on leisure-related activities (Refer to Appendix 1).
Ethics, values, norms, and social mobility elements in culture
The aspect of ethics inside a culture determines the type of conduct of an individual and the behavior adopted by the people of the society. Ethics varies from one culture to another on the basis of an ethical code of conduct and different grounds of representation inside the society. In Arab society, it is unethical for individuals to get affectionate in public places because this type of behavior comes under the category of an unethical approach. Norms are the customs that are shared by a group of individuals making up the entire tradition of that society. These traditions are shaped by the collective interest and approach of the individuals sharing the same level of perceptions and ground rules towards similar aspects of life. The norm of arranged marriage in Asian society is very high and this norm is widely accepted in most parts of the world. Social mobility present inside a culture represents the idea of addressing the mobility of families from one social status to another which explains the changes in their values and norms as well (Bantimaroudis and Zyglidopoulos, 2014).
Diversity in teams in MNCs
Diversity inside the workplace is a basic requirement of 21st-century organizations because of the advantages it brings inside the workplace. Multinational companies have a high level of requirement for adopting diversity because they are dealing with international markets and consumers.
Advantages and disadvantages of using diverse teams
The advantage received by multinational companies when they start using diverse teams in their workplace comes in the form of increased productivity and identification of individual strengths that help in improving the synergy of the team. The opportunities for jobs can be increased for minority workers after adopting diversity inside the workplace. In the context of multinational companies, the advantage is to hire local employees so they can provide insights about the local culture. The disadvantage of diversity inside the workplace comes as a low level of motivation for some workers at a job because they do not fit in with the new team members. Some workers often are forced to work in diverse teams which can reduce their productivity and skill set (Shoham and Malul, 2012).
Importance of using diverse teams
Diverse teams inside the workplace especially at the workplaces of multinational companies give more strength and productivity to the companies. The importance of using diversity for multinational companies is presented in the form of using new teams to create synergy and introducing layers of innovation inside the workplace (Thom, 2016).
Conclusion
The analysis of culture presented details about different elements and attributes of the culture and their impacts on how people make up their decisions in business. Culture impacts and influences the lives of individuals, their values, the humor they adopt, the hope they have in their lives, the type of traditions they adopt, etc. The essay presented details of different cultural aspects and represented real-life examples of each dimension and attribute for understanding how cultures vary from one place to another.
References
- Bantimaroudis, P. and Zyglidopoulos, S.C. (2014). Cultural Agenda Setting: Salient Attributes in the Cultural Domain. Corporate Reputation Review, 17(3), pp.183–194.
- Lai, D.W.L., Shankar, J. and Khalema, E. (2017). Unspoken Skills and Tactics: Essentials for Immigrant Professionals in Integration to Workplace Culture. Journal of International Migration and Integration, 18(3), pp.937–959.
- Spencer, S.B. and Skalaban, I.A. (2017). Organizational Culture in Civic Associations in Russia. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 29(5), pp.1080–1097.
- Shoham, A. and Malul, M. (2012). The role of cultural attributes in savings rates. Cross Cultural Management: An International Journal, 19(3), pp.304–314.
- Thom, W. (2016). Culture, leadership, and organizations: the globe study of 62 societies. The Journal of Applied Christian Leadership; 5, pp.55–71.
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