Satisfaction And Regret As The Factors For Consumers Repurchase
4 Pages
1580 Words
Abstract Nowadays, online sales are not only very common in China, but also popular all over the world. How to determine the purchasing intention of online consumers is very important. By analyzing the purchasing behavior of online consumers, the factors of consumers'repeated purchases may be the satisfaction of goods and the brand. Loyalty and product regret will determine whether consumers...
Consumer BehaviorRegret
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