Twelve tree company is based in Canada and they are into importing teas from China. In recent years the sales of the company increased due to alternative health treatments the customers get out of their products. The company wants to improve its product services even further, so they found independent suppliers in China from Guizhou, Yunnan, Tibet, and Sichuan. But the main concern for Twelve Tree is that they don’t speak Mandarin. So, Twelve trees after a negotiation process agreed with Defang Hezuo’she for a contract term so that they can hire an interpreter for their business.
Important aspects to be considered while working with an Interpreter.
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- The company should make sure interpreter is familiar with basic information like what, where, when and why the process is necessary and important.
- The company should convey to the interpreter that whatever conversation happening between both the parties shouldn’t be altered or changed.
- Even though the interpreter is trained in speaking at quick pace the company should make sure he/she speaks slowly and clearly so that others can understand.
- The interpreter might be good at coming up with metaphors, idioms and slang words. But it is company’s responsibility to let them know to speak and communicate in a appropriate way so that the target market of the company can understand what they are trying to convey.
- Interpreters are professionals and well-trained. Treating them in that way will make the customers to feel comfortable and will help in yielding the best results out of proper and effective communication. (Scamman, 2017)
High Context Society
China being high context society communicates in a way that is understood through contextual elements such as body language, tone of voice, and personal status. For them nonverbal communication is important and they rely on them rather than formal conversation. In today’s business world companies want to go global and explore global markets. But the most important thing when it comes to global business is understanding global culture and global communication. When it comes to China, it is a high-context society and they give value to their culture. Countries like China have strong traditions and histories too.
Qualities of high Context Culture
Some of the main qualities of high context culture are as follows.
- Countries which has this type of culture have an intimate relationship that lasts for a longer period. So, being in touch for a longer period of time will help them to understand each other better.
- Relationship between the countries is mainly based on trust and they create strong interpersonal relationship.
- In this type of culture, they prefer to work in groups which helps them to gather knowledge, thoughts, and ideas which play a vital role in improving the company’s growth.
- As they build good interpersonal relationships nonverbal communication is much preferred rather than a formal way of communication. Nonverbal communication such as body language, tone of voice, and body poster comes into the picture when it comes to communication part. Sometimes jokes which have inner meaning come in a form of communication.
- When it comes to the learning part, they prefer more accuracy and their learning goes from general to specific things. So, obviously, it helps the company to yield the best possible outcomes. (majeffrey, 2016)
Body language and Poster
Body language and posters exhibit different ways a person tries to communicate. It clearly indicates whether the person is happy or sad or angry. Through the way, a person sits, interacts, and shakes we can get to know what kind of person he/she is.
Gestures
Gestures also play an important role in communication. Gestures are nothing but communicating through hand signals, hugging, handshakes eye signals. Pointing to someone or something is also a kind of gesture. It is also used to appreciate someone for something they have done through handshakes or hugs which makes the person feel better.
Tone of Voice
The tone of voice indicates what the person's mood is. We can understand someone and their mindset in the way they speak, whether they are happy, sad, or angry.
Facial Expression
Facial expression plays a vital role when it comes to nonverbal communication. They deliver a lot through a small frown and a smile. We have a person see the face and its expression in the first place rather than words while communicating.
Touching
Another way of nonverbal communication is through touching. Through touch, a person can communicate sympathy, affection, power, and status. When it comes to men they try to communicate their status and power and when it comes to women they try to communicate their care and affection.
Personal Spacing
Personal spacing in communication indicates the interpersonal relationship between people. It also comes from personal character, familiarity, culture, etc.
Eye Contact
Eye contact plays an important role when communicating with someone. Looking at someone, blinking, and staring is an important parts of nonverbal communication. Having eye contact while communicating indicates how loyal the person is. (Cherry, 2018)
Importance of Nonverbal communication
- Helps to appreciate someone for their achievements
- Shows the honesty of a person
- Helps to understand people
- Easy communication through expressions.
- Helps to build a strong relationship.
Actions for stability and long-term profitability of Twelve Tree
As the company's profit increased compared to the previous fiscal year their main aim should be maintaining a healthy relationship with their vendors and they have to focus on recruiting top talent for the interpreter post. Because to any business communication plays a vital role and when it comes to Twelve Tree, has they been doing business in a place where they are not aware of the local language, a professional interpreter should be hired in order to have effective communication. They should also concentrate on the local market as well, as their base is in Canada.
- Cherry, K. (2018, September 26). very well mind. Retrieved from www.verywellmind.com: https://www.verywellmind.com/types-of-nonverbal-communication-2795397
- Majeffrey. (2016, April 21). tough nickel. Retrieved from toughnickel.com: https://toughnickel.com/business/High-Context-vs-Low-Context-Communication
- Scamman, K. (2017, April 21). tale language. Retrieved from telelanguage.com: https://telelanguage.com/working-with-an-interpreter-11-tips-to-success/
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