Facebook As Perfect Social Website
- Topics: Facebook
- Words: 2291
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- Pages: 5
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Facebook is the most famous social network website that people can connect across countries and all over the world. Facebook has around 800 million active users. It focuses on social relations among people who can share their common activities, ambitions, interests, and experiences.
But in the last few years, Facebook is found to be losing clients because of security problems as data attacks. It became a source for sharing news than of social network as usual.
In this research, we intend to discuss the reasons of this attack as well as Facebook features.
A social network is a service website which allows users who have similar interests to contact together and share information, photos also videos.
In addition, people use social network in personal endeavor to communicate by many forms of media to contact and show their interests as well as their life events. The most famous social networking websites are Facebook, Google, Twitter.
Also they can use social network for business purposes as marketing. Enterprise can use social networks as their main platforms like Socialcast and Yammer.
Facebook is a famous social network service launched in February 2004, operated and owned by Facebook Inc.
Facebook website founder is Mark Zuckerberg, Chris Hughes, and Dustin Moskovitz in 2004 who were students at Harvard University. First, membership was restricted to Harvard College students, during the first month, around half of the undergraduate population was registered on Facebook service.
Mark Zuckerberg and others promoted Facebook website. After that most of United states universities use Facebook.
Day after day, Facebook became an interesting investment for entrepreneurs, Facebook became incorporated in 2004.
Facebook is the most effective social media marketing platform. Here we will discuss reasons of why Facebook is the most effective social media tool:
Facebook has around 50 million accounts breached by an unauthorized access harvesting attack. It was expected that around 40 million may compromised so in all 90 million of the users reset their credentials.
This breach attack is the most dangerous in Facebook history and there is a trial to determine if the attackers misused accounts or stole users private information.
The attack origin is still a type of mysteries, but the hacker accessed digital keys of the users and the attacker has full control of accounts of victims, including log in the third-party apps that use Facebook Login. First, the administrators said there is no need for users to change passwords. But users have troubles in log in as some of them forgot their password.
In 2018, was the year of the Facebook biggest terrible events in terms of security and it faced massive data attack breach where millions of users accounts were manipulated by political interests contributing Brexit and US president Donald Trump election; the spiraling of the ‘fake news’ epidemic and Facebook’s initial pooh-poohing of its seriousness as well as fears that Russian hackers have infiltrated Facebook social network.
The breach attack was discovered on 25 September 2018 and 50 million accounts were affected. After that Facebook turn off View As feature as it conducts a thorough review.
The administrators said that the breach exploited complex interaction of many issues in Facebook’s code.
Most users didn’t know they have been affected until they were asked to log in.
Facebook has not been forthcoming with the details. It is hard to know if the administrators have no information about the hackers.
According to an official release, a feature on Facebook called “View as” had a bug and hackers exploited it.
This “View as” feature for users, they can see their Facebook account page just as someone else would see it. Hackers used “View as” feature to log in as account holders.
The administrators say that the breach was because of three bugs that compounded the security flaws in View as feature, so it opens a hole for hackers to steal information. These bugs were faced in 2017 when Facebook changes affect video uploading feature. In the last year, Facebook added a new feature to make it easy for users to post “happy birthday” videos, and this open the hole for security flaws that led to this breach.
Facebook is one of the top three of return on investment (ROI) between all the social networks. By comparison, 63.5 percent of respondents ranked Twitter and 40.1 percent ranked Instagram among the top three ROI drivers.
The start of Facebook was in 2014 with around 60 million users. Then Facebook continue to develop in incredible increasing number of users until the top in the start of 2018 it reaches 220 million users but the drop was at the mid of 2018 when the breach occurs the drop started gradually with around 100 million users.
Facebook said that there is investigation around the hackers and the problem has been solved. In 2019 there is light increase and we are all waiting for the results of the investigations.
On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of Pew Research Center in collaboration with the John S. and James L. Knight Foundation.
Half of users of Facebook users -adult, 47%, knew their news from Facebook. This percent is around 30% of Facebook population. Most American adults do not go to Facebook searching for news, instead, the majority of Facebook news users, 78%, get the news when they are on Facebook for other reasons.
However, this survey introduced an evidence that Facebook exposes users to news either they want or not. So 38% are the only percent of Facebook news followers who say that Facebook is an important method for them to get news, and 47% among users who follow the news less often. Younger adults are engaged with Facebook news. That far outpaces the 20% that they account for among the users who do not get news on the site.
Younger adults between 18 and 29 year old get their news from Facebook from topics at roughly the same levels as older age groups, turn there as often for breaking news and deem the site as important a source of news.
The main feature in Facebook is the ability to organize newsfeed and contacts. If using personal profile like a marketing tool (that accept all friendship requests) also the user can sort out friends list as family members. Facebook main features are:
Search – look for related videos on Facebook
Pages – choose video from page
Watched – select videos that you have previously watched on Facebook
Groups – select a posted video in a group
Live –into the party
Saved – choose from saved videos
Suggested – pick video from videos
There are lots of things many users wish Facebook do. As stopping political advertisements, because of trying to enforce gamed rules seems to have trouble than it’s worth. We wish Facebook get rid of all the News Feed rankings altogether.
Here we will discuss some changes that Facebook should change as:
In the last year, Mark told investors that he thought ephemeral video Stories will become more popular among users than posts in feeds. After that, Mark admitted that Story sharing on Facebook grew slower than expected, and started emphasizing the emergence of a “feed-plus-stories world.” But users think Facebook has one part of the equation right as people want to share ephemerally in News Feed, without trying to persuade them to share more videos instead of text. We as Facebook users love to have the ability to make our posts disappear within 24 hours.
If the user is absent for example for three days and he got Facebook emails notification that friends shared a link or posted a new photo so this is disturbing thing as the user can’t take a break from irrelevant notifications. Facebook should give the users the ability to manage what represents irrelevant notifications for them.
Facebook should join phone makers as Apple on the Facebook mobile app, to allow users see how much time they spent on the app, and allow receiving a push notification when they spent more than desired amount of time.
That’s one reasons of Facebook last attacks. Facebook has managed to irritate the group who could affect the company’s operations as lawmakers. Facebook failed to stop Cambridge Analytica from obtaining users data, this put Zuckerberg to be judged in front of Congress for the first time, with lawmakers handing down threats of regulation if Facebook couldn’t make more to protect the privacy of their user.
Facebook should change the way they address users privacy concerns that might have harmful effects on the rest of the world. Limiting the targeted advertisements as well as giving the users the control over their data are steps towards the right direction.
The creation of Facebook direction should be to respect users privacy by providing features that can enable marketers to deliver targeted advertisements ethically will be a balancing act.
A social network is a service website which allows users who have similar interests to contact together and share information, photos also videos.
Facebook website founder is Mark Zuckerberg, Chris Hughes, and Dustin Moskovitz in 2004 who were students at Harvard University. Facebook is the most effective social media marketing platform.
Facebook has around 50 million accounts breached by an unauthorized access harvesting attack. It was expected that around 40 million may compromised so in all 90 million of the users reset their credentials.
This breach attack is the most dangerous in Facebook history and there is a trial to determine if the attackers misused accounts or stole users private information.
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