How to Attract Customers: Essay

In the business world, everyone who is involved in the business desire to get marvelous success in their perspective field. The business mind always wants to expand its business by gaining a lot of customers. The major question that arises is how to attract customers and build a good relationship with them. For every business project, a businessman prepares presentations to impart knowledge, information, and awareness regarding the project in such a manner that everyone can understand it and get knowledge regarding it. The preparations for the business presentations are done ahead of time. The businessman keeps in mind the various strategies and tools to present a perfect business presentation because this is not just an ordinary conversation but it requires a lot of professionalism so that the company or an organization can impress and attract their target audience. According to famous business icons, a successful presentation is the sum of the various approaches, both strategic and dynamic, which would help every business or entrepreneur to conduct a successful presentation. The approach includes the voice, gestures, and physical appearance of the businessman, which are highlighted and briefly explained in the upcoming paragraphs. The essay explains the importance of voice, gestures, and physical appearance in the term of business presentations.

How to Effectively Control Voice to Attain Public Attention?

While interacting with the audience, voice is an important tool. Your voice represents your personality, confidence level, and your knowledge, in short, it is a tool that reflects real individuality. Here are some of the things that must be taken into concern while speaking to the audience.

• Tone and melody. Regular speech is boring. If the words used are regular, then the audience hardly shows any interest. So, while practicing the presentation of the words, the choice of words must be taken into consideration. Words must be attractive that grab the audience.
• Volume. While delivering any lecture, the thing that is important is the volume. Sometimes the words need more pressure, sometimes it is softer. You must take into consideration the volume. Do not think that you are delivering any lecture. Just think that you are normally talking to people. If your voice is regular, then it does not attract several people.
• Tone and clarity. Your part must be clear and to the point. Moreover, the tone you are speaking in must take into consideration. Nobody can listen to you if your tone is not good, which bore the audience.
• Pauses. When someone is delivering a lecture, the pauses are very important. If the person is not taking pauses at the right places, then the meaning of the sentence changes totally. To deliver the lecture effectively, these type of things plays a greater role.

How Do Gestures Retain the Audience's Attention?

It is said that while talking, fifty-five percent of our body contributes to communication. Only seven percent of the words spoken took part in the conversation. Here are some points regarding gestures we should focus on while doing a business presentation:

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• Keep an eye contact with the audience. While presenting, we should confidentially face the audience. When a person wears the right confidence on the face, the more likely are the chances for the audience to pay attention. This makes them trust the presenter and keeps them attracted to the presentation for a long.
• Focus on everyone while presenting. It is imperative to look at everyone while presenting. Looking at one person only during the presentation may make them feel uncomfortable. It also raises the chances for others to feel unwanted throughout the presentation.
• Don’t make your arms and legs crossed. Usually, to bring down the anxiety level, the presenter may cross his legs. However, it is counted as an over-confident gesture posed in front of the audience. So, we should always keep our backs straight with our heads facing the audience, and arms and legs should always be kept open.
• Always stand straight rather than in power poses. Power pose means keeping the hands on the hip area and keeping wide gaps in the legs than the normal gap while standing. This makes the presenter look dominant and rude. So, power poses should be avoided.
• Don’t read the notes. When the presenter keeps on looking at written material, it makes them feel nervous. Moreover, the audience would not be appreciating the rote presentation. This is because if the person doesn’t have depth knowledge of the topic, then only he would prefer looking at the notes. Even the role of the presenter becomes limited to mugging up and vomiting the material.

How Physical Appearance Captures the Audience's Attention?

As we all know that physical presence is the great key to communication. We all have fear, urge, and a kind of anxiety while giving a speech in front of several people, so proper dressing is a must. As we all know that while dressing properly we have a kind of confidence in us.

As you represent business, be aware of any physical practices you show that might be sending unintended messages, and roll out suitable improvements, regardless of whether it at first removes you from your customary range of familiarity. This will dramatically affect your projection of certainty, warmth, and authority, just as your capacity to convince. In physical appearance, the language of a body also comes like how we stand while presenting, and yes, the dress matters too. While presenting something, it does not look good that we put the normal cloths or party clothes. Mainly the dress we are putting should not be more attractive. It should be decent as well as comfortable.

Visual and grooming – it is the most obvious matter that for personal appearance it is an important element. We can also say that it is an easy way to change how well you groom your clothes and what is your dressing sense and does it suit your personality or not. However, appearance is the reflection of personality.

Conclusion

So, here were some of the points by which we can attract our customers. So, first of all, we have to be dressed up properly like we should wear formal dresses which should give a professional look to our customers, and if we are wearing a formal outfit, it also rises our confidence. There are two more major factors to attract customers. The first one is gestures. In gestures, we should stand properly or sit properly in front of customers, there should be any hand movement in front of them. And last but most important point is the voice. Our voice should be loud and proper so that customers feel easy to hear, there should be regular pauses so that the meaning of sentences should not change, and our voice must be melodious or must be polite so that we will be able to arise a feeling of politeness among our customers. So, these are some steps by which we can attract customers very easily if followed properly.