5 samples in this category
The objective of this paper is to qualitatively analyze the Emirates airline’s business model regarding marketing as well as recommend possible alterations that could be made to enhance their marketing strategy which could optimize performance and ultimately increase the likelihood of producing an increased revenue. The Emirates airline was first established in 1985 to become the national carrier and to fulfill the needs following the retraction of services offered by Gulf Airlines at that time. The founding CEO was Maurice...
Every organization has number of risks and its crucial to assess and evaluate the risk through risk management system. Risk management system refers to the process of identifying, assessing, and controlling the challenges or threats that face the capital and earnings of an organization. These risks could be natural calamities, data breach related risk or financial uncertainties. The aircraft industry deals with enormous risks on regular basis, from a swing in the currency exchange rate and the cost of fuel...
September 11, 2001, terrorist attacks rocked the U.S. in a profound way, dramatically disrupting the understanding of national security within U.S. borders. Every business or economy sector, more than the airline industry, felt the impacts of these events. The sector has been negatively affected by both the immediate reaction to the attacks and the long-term consequences. Directly after the terrorist attacks on 9/11, airports were closed by the federal government, cancelling thousands of flights at direct airlines price. Nevertheless, even...
To begin this paper, we should have an understanding of what Alaska likes. Alaska is no small state by any means stretching as far as 663,267 square miles. With that said Alaska is known for its cold climate with mountains, hill, and more. Not just that but you can also find blizzard and having snow year-round. Pilots that fly in these areas should be ready for IFR conditions. Alaska is also home to forests, lakes, and a diverse amount of...
This report was commissioned to identify and explain the services offered by one of the largest global airlines based on revenue, destinations and fleet size, American Airlines (Bhasin, H., 2016). Based on the segmentation principles, information about the company’s target markets will be discussed, as well as how the external factors might affect it. The report draws attention to the fact that American Airlines uses a mix of segmentation principles in order to meet their market targets requirements. Moreover, taking...