Evaluation Essay on Chick-fil-A

The name of the company is Chick-fil-A. Chick-fil-A doesn’t have an official mission statement but they express their mission and values through a quote that goes, “To glorify God by being a faithful steward of all that is entrusted in us. To have a positive influence on all who come in contact with Chick-fil-A.” Their vision statement brings in their religious values and exemplifies their dedication to improving the company and its consumers.

Companies need to have a mission and plan when they start, is so that consumers know what they value. There are so many companies out there that may be great companies, but they don’t support the environment and that can be a big turn-off. Also, knowing what the company is trying to accomplish will help the company better understand the goals and direction they want to work towards. Having a written business plan will ensure that the operational and financial details are all laid out and organized in front of you. This will the company analyze its marketing, sales, manufacturing, and design objectives. Overall, this will greatly improve your company’s chances for success.

In 1946, the Dwarf Grill was opened up by Treutt Cathy in the Atlanta suburb of Hapeville. This name was eventually changed to Dwarf House. In 1964, the Original Chicken Sandwich was made, which included two pickles and a toasted butter bun. In 1984, the company established its corporate headquarters which is located in downtown Atlanta. In 1986, Chick-fil-A creates its first stand-alone restaurant on North Druid Hills Road in Atlanta. In 1995, they created their trademark known as “Eat Mor Chikin” and created their first advertising campaign. In 2006, Chick-fil-a reaches over $2 billion in sales. In 2014, Truett Cathy passes away at age 93, after leading an inspirational life. In 2015, the sens Chick-fil-A to New York City and creates the largest Chick-fil-A restaurant there, fit especially for the busy life of New York consumers. Chick-fil-A has been opening Chick-fil-A restaurants from coast to coast. (Chickfila)

Chick-fil-A recently stated that they are going to stop sending donations to two organizations that have been known for criticizing the anti-LGBTQ+ community. This means that they are no longer going to donate to select charities such as the Salvation Army and Fellowship of Christian Athletes. I think that this is a great step in the right direction. Chickifla also said that they want to “divert funding to other hunger, education, and homelessness organizations.” While they might be making this decision, so won’t have as much backlash from the community, this is the next step that has to happen.

Chickfila has been at the forefront of making decisions that have raised suspicions about whether they support the anti-LGTBQ+ community. The CEO of Chickfila, Dan Cathy, revealed that back in 2012, Chickfila donated to, Windshape, an evangelical community that is known to be against gay marriage. Chick-fil-A is a largely y more conservative Christian group since it start in 1946, and has been known not to support gay marriage. I consider this to be a poor ethical decision because Chick-fil-A is a large company with a large following, and any stance they take will affect them tremendously. In a growing century, where all sorts of viewpoints are becoming more progressive, having a stance against the LGBTQ+ community is uncalled for. Consumers now see Chick-fil-A as unwelcoming in some cases, even though their customer service is supposed to be top-notch.

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Their big focus on marketing for consumers surrounds the idea of cows. Many of their advertisements involve the phrase, “Eat Mor Chikin.” The logo emphasizes the idea of switching from eating beef to eating chicken, the product the brand showcases. Chick-fil-A focuses on awareness and outreach which has helped them transition from a regional company to a national company. Chick-fil-A doesn’t really offer any discounts, but they offer a quality of food that is unmatched by competitors at a reasonable price. A big marketing push is their annual cow appreciation Day. If you want a free Chick-fil-A sandwich, you can show up on this day dressed up as a cow. Chick-fil-A also has a very strong following on social media, using sites such as Facebook, Twitter, and Instagram. Those social media platforms also tend to offer rewards, promote awareness, and showcase events.

Chick-fil-A is highly dedicated to customer service. Workers must work through training them to understand the culture and happiness they are supposed to showcase to represent the brand. Employees learn to keep conversations with consumers, ask if they need anything, and remember customers' names. Let's not forget that they must say their pleasure when the consumer has received their food.

Chick-fil-A announced that are no longer using chicken that has antibiotics in it since 2014. This is an initiative to push that at every restaurant across the country, there are no antibiotics in the chicken that is sold. Along with that, there are also animal well-being standards. The chickens are hatched, raised, and harvested domestically in the US. There are also climate-controlled barns, where chickens are cage-free and able to roam. (Chickfila) There are also many regulations that they follow with the production of their chickens.

The average Chick-Fil-a unit made about $4,090,000 in 2017. With this being said there are around 2,300 units. Overall, Chick-Fil-a made 9 million dollars in 2017 alone. To run a Chick-Fil-a unit it can be from $342,990 to $1,992,225 (per month). This includes rent, insurance, inventory, and any additional costs.

I have learned that it costs a lot of money to run a restaurant. To run a Chick-Fil-a, you have to meet certain standards and criteria. I have also noticed that Chick-Fil-a is one of the most successful fast-food restaurants. I think the future of the company is extremely bright. Everyone likes Chick-Fil-a, and it will stay that way.

Chick-fil-A has succeeded in making the company simple. Kindness is a big factor in why Chick-fil-A is doing so well. If they were to change anything about their customer service, Chick-fil-A would just not be the same. If Chick-fil-A were to make any changes they need to be well thought-out and make sense. The menu is something that should, for the most part, always stay the same. Changing anything about the menu could have astrI think their one change should be their stance on LGBTQ+ issues. I know the company is known as a more conservative company. It’s okay not to have certain stances on things, but because of their stance on LGBTQ+ issues, there has been a lot of backlash. Chick-fil-A has been known to donate to many charities that are anti-LGBTQ+ such as the Fellowship of Christian Athletes, the Salvation Army, and the Paul Anderson Youth Home.