Introduction The article “Apple Card Review: A credit card that Will Lock You to iPhone Forever” is written by Raymond Wong and published by mashable.com. It revolves around Apple, a large tech industry that designs, develops, and sells hardware and software. Apple’s latest product is the Apple Card, a Goldman Sachs credit card issued by Mastercard. The article provided evidence about how the new Apple Card acts as a marketing ploy to strengthen its customer loyalty and get consumers to...
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Globalization A unified description of globalization refers to the integration of the exchange of cultures, ideas, products, and ideas in the world. With the development of globalization, Apple Inc. has surpassed rivals such as Microsoft in offering technology-related products worldwide. Globalization has also helped Apple build integrated manufacturing and design facilities in Asia, Europe, and elsewhere to strengthen its global network. Apple Inc. Apple Inc. is an American high-tech multinational company engaged in the research and development, design, and production...
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MacOS, an operating system developed by Apple Inc., has gone through an evolutionary path that I am going to focus on in this essay. The first major OS X release was Cheetah (March 24, 2001). Cheetah was the first release to include Aqua UI and Mail, Address Book, and TextEdit apps. This update was the beginning of how we see Mac today. The Aqua UI interface addition is what we see as the dock, brightly colored buttons, and silver title...
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• Point of parities(POP): The two businesses are identical on the basis of their founders; they all depend on the creativity of brilliant self-motivated businesspeople. Bill Gates, Microsoft's co-founder, is a respected man worldwide for his dream of putting computers on billions of desks, and also as a mentor. Steve Jobs, Apple's co-founder, is both a shrewd businessman and a thinker with a free mind. In fact, all represent outstanding market skills. Around 2004 and 2010, they were both rated...
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Since the launch of its first phone called iPhone, Apple has dominated the mobile market. It has been a trend setter and has attracted a large number of loyal customers who buy every product they launch. Some new companies such as Huawei is rising to the occasion and has started to give a competition to other small firms. In this essay it will be argued whether a trillion-dollar company, Apple will remain the dominating force and maintain its monopoly on...
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Introduction Attention grabber: Story about Apple. Introductory Remarks: Do you know that Apple is ranked, 11 in Fortune global 500 and its revenue is about 229,234 US dollars？ Reveal Topic: Today I will introduce the legend who assisted Apple to be such an excellent company. He is Steve Jobs. Preview: I will talk about his biography, his success story, and the difference between him and the current Apple director, Tim Cook. Transition: Now I would like to explain Steve Jobs’...
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· We live in a world where technology, especially information and communication technology plays huge role in today’s daily and practical life, it includes all digital technology that assists individuals, businesses and organizations in using information. It covers all electronic products that deal with information in a digital form. Advances in the development of information and communication technologies is transforming business practices and creating opportunities for new types of entrepreneurial activities. · Technology is an application of knowledge to the...
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Apple is undoubtedly one of the most prestigious companies in the world, but behind the great success they have had, hard work is hidden by its founders Steve Jobs and Steve Wozniak, since they were people with few resources and with a dream that which over time they could get little by little. The key to the ascent of this company was due to the union of qualities of its founders, Jobs was a visionary in the business world and...
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Ever since Apple was founded in 1976, they have been able to establish their presence worldwide. When it comes to their demographic segmentation, Apple have laid out different products and services for their different age groups. Apple PC with games and latest software and Apple iPods for the younger generations, Apple iPads for teenagers and office workers to work on their assignments, and Apple digital watches with the function of checking pulse rates designed for the elderly generations.When it comes...
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Apple is one of the most successful consumer electronics corporations in the world. The production of their flagship iPhone has been the pillar of their past and current success. As a result, it has been an economic focus because of its success and its popularity. As such, it comes under the influence of many economic factors, not only microeconomic factors but also macroeconomic factors. This paper will discuss some of these factors and the impact they have on Apple and...
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Maslow's Hierarchy of Needs Maslow's hierarchy of needs is usually shown as a pyramid. The lowest level of the pyramid consists of the most basic requirements, while the top of the pyramid consists the most complex needs. Once the lower level of needs are met, people can move to the upper level of needs. As people enter the pyramid, needs become increasingly psychological and social. After that, the need for love, friendship and intimacy become very important. At the top...
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Apple FBI Backdoor Denial Case Relevant Facts Apple is now among the largest publicly traded companies in the world valued at 916B as at 15/08/2019 and being one of the big 4 technology companies along with the likes of Google, Amazon and Facebook. Apple is both an industry leader and an innovator in many aspects of its operations, specialising in both hardware and software development and operating in line with their professional values. According to Apple (2019) their core values...
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Background Information The primary focus of this report is to discuss the impact of market size, market segmentation and competitors on consumer behavior (Kotler, 2015, p. 184). It is important to say that many Companies exist with the aim of generating a profit regardless of the market situation. That is where the three factors will come in purposely to give a business premise an advantage over the others. In this report, I am going to discuss how Apple Airpods, products...
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Introduction The purpose of this report is to compare and analyse the marketing mix strategies of Apple and Samsung and also the final aim is to create recommendations of the companies. The report starts with a short brief history of both companies Apple and Samsung, afterward, the marketing mix strategies used by both companies and finally a recommendation. Apple and Samsung are the biggest smartphone companies operating worldwide. This report focusses on these two companies and their marketing mix strategies....
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Abstract High-technology companies that have brought innovation to the market also use their innovation to claim their intellectual property rights around the world. In 2011, Apple Inc started to put forward as a fact its design patent over Samsung Electronics Company in the gets together States court and the disputes then expanded to more than fifty questions taken to be judged by law in a great number of courts around the world and became a design patent war. The number...
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There are a lot of companies out there producing great products. But today I will be talking about two main competitors as of right now. Apple and Samsung. Apple has been competing with Samsung for a while now. These amazing companies have made a lot of useful technology to make our life easier. But speaking about the future I believe there will be only one winner. Personally, I like apple products because they are easier to use and are less...
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Introduction Apple Inc. (Apple) is an American multinational technology company established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 (Biography, 2017). Apple was located in Cupertino, California. The first product of Apple was the Apple I (Deffree, 2019). It has changed the usage of computers around the world. Till now, Apple was mainly focusing on the development of personal computer and multimedia software such as Pages, iMove, etc. The first iPhone business which was running in 2G was...
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Apple Inc. is an American multinational company that designs and sells consumer electronics. The company was initially founded by Steve Jobs in 1976, where he started off with selling computers in his company and then moved towards other products like mobile phones, tablets, televisions, laptops and etc. Apple has gained customer loyalty and brand recognition due to its diversification strategy and fulfilling customers desires (Khan and Alam, 2015). Over the years, the enterprise has been one of the most highly...
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Apple was founded in 1976 by Steve Jobs and his friend Zwynak. They wanted to make computers small so people could put them in their homes or offices. Apple is an American company that manufactures personal computers and accessories. It was the first company, a successful personal computer company, and began expanding and developing it to include manufacturing phones Portable, Bluetooth headsets, and many other products from Apple. This organization is headquartered in California. Planning According to Theo Himamm,” Planning...
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Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. Apple has become largest company in the USA and one of the top companies in the world. PESTLE Analysis Impact of Political Factors on Apple Apple is one of several American technology companies that has gained a large amount of cash. It had $34.7...
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However, when considering thier corporate social responsibility programmes they couldn’t be much different. Facebook often face much scrutiny from the public and the media as they are often involved in scandals as mentioned earlier leaking people’s personal nformation to other companies. In contast to this Delotte’s have seen the benefits having a good social responsibility programme can have and made the most of it with the help they offer ranging from the local community to worldwide charity organisations. Deloitte’s corporate...
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Executive Summary Apple is an American global innovation organization, headquartered in Cupertino, California, which designs, builds and markets mobile phones, hardware, computer programming, and online administration. They are the leading mobile phone manufacturer in the world and generated sales of $ 229.234 billion in 2017. According to Haslam et al. (2013) On the extraordinary initiative of the late Steve Jobs, the Apple brand has been effectively restored and is clearly the most inventive organization in the world with a trusted...
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Introduction As Apple’s presence expands and multiplies more and more every day, so does the question of their responsibility to various stakeholders within its ecosystem. The relationship between Apple and its offshore suppliers has been a key issue for the company, as widespread media coverage is creating awareness of conditions throughout its supply chain. The question of whether Apple should take equal accountability for corporate social responsibility (CSR) as it currently does for its financial performance continues to be heavily...
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As Apple is known as one of the world’s biggest organisations in regards to both computing hardware and software, but also as a lifestyle brand as well as based in Apple’s proud history, Apple’s purpose under Steve jobs was 'To make a contribution to the world by making tools for the mind that advance humankind'( as cited in (Farfan, 2019). As Apple has and continues to create tools that advance mankind and create change as Steve said, “Man is the...
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Executive Summary This report detailed examine of Apple Inc. in contest of managing strategy like how Apple company produce its products, from where they buy their raw materials, how their supply chain works, and finally what will be its sustainability in the future. Introduction Apple Inc., once in the past Apple Computer, Inc. was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. (Terrell E. 2008). By the mid-year of 1976, Ronald Wayne had left the...
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The company that I have chosen to research is Apple, Apple incorporation; an American multinational corporation was established in 1976 in California by two pioneer personalities Steven Wozniak and Steve Jobs. Both of the founders having a unique skill set and both highly interested in electronics (Researchomatic, 2012). The company’s background goes back to when Steve Jobs started in his garage innovating new technologies that would be used everywhere around the world today. Eventually Jobs turned his invention of the...
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Steven Paul Jobs once said, “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” Jobs was an American entrepreneur, inventor, and co-founder of the now trillion-dollar tech company, Apple. After attending Reed College for about six months he dropped out but began dropping into creative courses over the following 18 months. It was in 1976 that Apple Computer was born in Jobs’ garage, their venture was funded by the selling of Jobs’...
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Introduction to Apple Apple Inc (Apple) is a worldwide company co- founded by Steve Jobs, Steve Wozniak and Ronald Wayne (who later sold his share for $800 after 12 days) (Business Insider, 2020). After several failed attempts of introducing products like the Apple III, Macintosh Portable etc led to the company being on the verge of bankruptcy. Thus, in they year of 1997, Microsoft’s CEO, Bill Gates and Jobs agreed to start a partnership with Gates investing $150 million into...
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Apple Inc., an initially American organization, has solid promoting procedures with the great items that it sells on the global markets.Due to its imaginativeness and inventiveness in assembling and showcasing its items, Apple Inc. is a worldwide innovator in numerous global markets where it sells its items. Nonetheless, the Indian piece of the overall industry is little contrasted with what Samsung controls in the market. Various variables have added to this circumstance, some of which are focused on the showcasing...
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“We never expected to make any money,” said Steve Wozniak about Apple’s success, “but it was a chance to have a business once in our lives' ('Steve Wozniak'). Steve Jobs and Steve Wozniak were both born in California and met with great business ideas. They both had interesting backstories - Jobs was adopted and Wozniak was a great engineer working for Hewlett-Packard. In his free time, Wozniak developed a software system and a computer. Steve Jobs loved the Idea and...
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