Apple Incorporation Pestle Analysis

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Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. Apple has become largest company in the USA and one of the top companies in the world.

PESTLE Analysis

Impact of Political Factors on Apple

Apple is one of several American technology companies that has gained a large amount of cash. It had $34.7 billion in the bank on June 30, 2015. This is making requests for higher company tax in the U.S.A where interest difference has become a major political issue. Apple is heavily dependent on lower-cost manufacturing in China Social. And the political change in China could disrupt manufacturing or increase manufacturing costs in that country. There have also been calls to reduce Chinese imports in the United States to boost American manufacturing.

Impact of Economic Factors on Apple

Increased labor costs in China could take away the cost-benefit of some Apple products. Rotting middle-class incomes in some advanced countries, including the UAE, could shrink the possible market for higher-end consumer goods such as those marketed by Apple.

Impact of Social Factors on Apple

The biggest growth in consumer spending in the coming decades will be in areas of the world such as Africa where people are different from Apple products. Consumers in those markets and younger people in Apple’s organized markets, such as the UAE, need a strong emotional love for Apple products that drive sales. Apple’s close relationship with China could offend some likely customers in other regions, such as North America and Europe, especially if tensions with China rise.

Impact of Technological Factors on Apple

Competitors such as Google and Samsung have shown a strong talent to copy Apple’s products and services. It took less than a year for Google to get a payment app; Android Pay, with the same abilities as Apple Pay. This means that many of Apple’s signature services and products are no longer unique. The growing skills of cybercriminals make Apple’s systems less safe and take away one of its strongest rival advantages: its name for high levels of security and safety. And that might affect apple lovers in the UAE to buy other products but with a cheaper price

Impact of Legal Factors on Apple

News reports show that Apple is planning to enter another highly-regulated area: automobile production. Entering the auto business could increase managerial, support, and action costs at Apple. Apple depends on a variety of products related to mental business laws, such as software and music, for much of its profit. This leaves the company highly exposed to both piracy and action.

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Impact of Environmental Factors on Apple

The biggest environmental problem facing Apple is the destruction of used or nonworking electronic devices. The price of placing devices, especially those containing lithium batteries, could be high. Apple could be required to assume that expense because of concerns about such devices in landfills. Pollution and other environmental side effects from manufacturing plants in China are a growing concern. This could lead to risen regulations and higher manufacturing costs at some point in the future.

Factors of production used by Apple


Like many technology-based businesses, Apple is a full fair federation in support of outsourcing physical production to cut costs. This dichotomy plays out in the packaging for the iPod Touch and other Apple products, which often carry the slogan 'produced in California' beside the government-mandated, country-of-origin record 'Made in China.' Capital parts of the product include tools & warehouses


The labor supply that added to the success of Apple includes physical, stateside employees who worked on its design, prototyping, and eventual marketing and sales efforts and outside laborers working in foreign factories in Asia.

Land or Natural Resources

The land factor of production for Apple computers includes any issues affecting the natural resources available to Apple's suppliers in Asia, including the cost and availability of raw materials such as glass for the multi-touch screen, plastic for the casing, and silicon for the chipset.


Apple made a name for itself as a leader in the entrepreneurship class on a global scale. Apple emphasized the change in its product line and in its efforts to mythologize its own brand. The entrepreneurship of Apple is Steve Jobs himself.

Apples benefits from the mixed market economy

The practice and popularity of the word “Apple” has changed since transferring to delicious healthy fruit. Fifty years ago, the word was used commonly in the quote, “An apple a day, keeps the doctor away.” However, in recent years, the same word is popular in the tech industry for a company referred to in popular character education for both business

First, lees people will buy Apple products because of coved-19. So the demand will drop. But that will increase the supply and that means that the new iPhones will have more features. Samsung Innovating Faster Than Google. Other than the large legal argument over design, it's easy to see why Cupertino is keeping a close eye on Samsung. At Apple, people are at the heart of everything they do and everything they make. That means considering not only those who will use a product but also those who help build it. So they hold themselves and our suppliers to the highest standards to protect the people in our supply chain.

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Apple Incorporation Pestle Analysis. (2021, September 22). Edubirdie. Retrieved May 18, 2024, from
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