Fashion has become incredibly fast-paced. The ability to mass-produce numerous articles of clothing and make them available and affordable to the general populace has increased consumerist tendencies across the globe. Changing clothes every season has become the norm for upper and middle-class customers. As such, the most successful fashion retailers need to be capable of adjusting their selection of goods according to the ever-changing preferences of potential customers, as well as the newest developments in the industry. The ability to...
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Fast fashion is a term that is used to describe a new trend in the fashion industry that is characterized by high speed and low prices in order to provide customers with popular collections that reflect celebrity styles and catwalk presentations. Manufacturers are able to reduce costs by cutting environmental corners. Therefore, fast fashion has many downsides. The most noticeable ones are a high level of pollution and enormous textile waste. However, one particular aspect deserves more careful consideration. It...
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Fast fashion is producing super fast clothes at low prices and cheap fabrics and People are always looking for new fashion and the latest trends, but have these people thought about how to make these things and how to get rid of them that can destroy the environment around us and it can cause a lot of harm to animals and humans?. We live in a world of fast fashion at the lowest cost and quality of cheap fabrics used...
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What is most responsible for the death of sweatshop workers in Rana Plaza and chromium pollution in the river near to Kanpur? You will never consider the latest H&M shirt in the store is made by one oppressed worker who was stitching the shirt with their lives. And you would not think the environmental cost of that shirt as well. More importantly, you do not notice that famous brand companies are benefiting from you over again. In âThe True Cost,â...
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This paper will discuss the different body types of woman and the way in which this is presented in the fashion industry. Throughout this paper both ends of the spectrum of the female form will be investigated, from the slender body to female obesity, with consideration to factors such as the male gaze, and how this influences how we approach the question of skinny or fat. The main goal of this paper is to investigate the ever-changing ideal body of...
8 Pages
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During the Aztec period in the country of Mexico, the clothes that women wore were an important symbol of their marital status. The typical tradition was for the boyâs mother to putâs brand new blouse on the bride to show that she was about to get married. Another piece of clothing that was symbolic for showing marital status was a skirt that would be a wedding gift from the groomâs mother. It is tradition for the mother of the groom...
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For most of fashion history, fashion has been seen as feminine and an interest for women and was for some point dismissed as unserious and inferior. Yet both femininity and masculinity are still defined and valued through appearance. Clear gender characteristics and strong opposing definitions of the sexes should belong in the past. The lines of segregation is blurrier than ever. Yet the discussion about how far men and women can push the freedom of self expression is still controversial....
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Should the use of cultural codes and garments within the Western fashion industry be regarded as a legitimate source of inspiration or a blunt theft of cultural richness for the commercial use? Should culture be legally protected? Should Western designer limit their inspiration sources to the West? INTRODUCTION Style is an outlet for inventive articulation and an impression of individual and social character. Fashion designers progressively utilize cultural codes and garments as inspiration for their designs. Past media studies took...
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There is a fine line that separates cultural appropriation from appreciation. In the fashion industry, this has been a controversial issue for a while now between models and the message that they are sending, on the runway and on magazines, by wearing cultural symbols as fashion items. The media has brought this issue into the light and shown a wide variety of views that society has on this topic; however, this is not a new occurrence, this subject dates back...
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Cultural appropriation is a crime in the fashion industry that many fashion designers can be considered guilty of. It is defined as âthe act of taking or using things from a culture that is not your own, especially without showing an understanding or respect the cultureâ by the Cambridge dictionary. One of the perpetrators of this act being Valentino through his Spring 2016 collection; inspired by tribal African motifs from which the collection derives its name - âWild Africaâ. Another...
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Fashion, throughout history, has been and still is ever-changing and evolving however periods clearly separated in chronology and that are distinguishably different can have similarities as well. Throughout this essay, both the periods of World War I and World War 2 will be compared and contrasted to that of the era of Diorâs âNew Lookâ. Specifically, in relation to these times in history, this essay will explore âfashion on the rationâ in times of war and the excess of fabric...
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Throughout the world, Paris, along with London, has been known as the fashion capital of the world and has been that way for hundreds of years. France first began to recognise clothing as a business at the start of the 17th century with the introduction of the mass amount of exports of clothing products. Fashion in France was a booming business and was first noted as a heavy investment within the countries historic seams through the marvellous and grand clothing...
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Many people in the U.S. have gotten used to our consumerist society and endlessly partake in it. We can declare to being constantly bombarded by visual stimuli, bear witness to the long lines for limited-edition collaborations between brands, splurging on clothes in-stores or online, and of course, seeing the crowds of people in stores during Black Friday trying to land a âgood dealâ. As much as consumerism has helped the economy, it has also had its negative consequences which have...
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1910s The 1910s saw changes to the womenâs dress silhouette, with narrow waists and corsets giving a slim and straight silhouette. Big hats were also popular. At the beginning of the decade, Orientalism was also on the rise, with draped fabrics and vibrant colours becoming popular. Only the most daring women adopted this style however as it really pushed fashion norms at the time, few would be seen wearing the harem trouser style developed in 1911. With WW1 beginning in...
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The Victorian fashion era began with Queen Victoriaâs reign started in 1837 and ended in 1901 upon her death. It marked a critical time in Britainâs history and around the world. The period saw many changes in fashion, including changes in styles, fashion technology, and the methods of circulation. Various movements in architecture, literature, and the decorative/visual arts as well as a change in approach of the traditional gender ârolesâ also influenced fashion. Modesty and propriety were a very important...
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Hennes & Mauritz AB is a multinational company of Sweden who are involved in the clothing-retailing industry and well-known worldwide for manufacturing fast-fashion clothing for the people of all ages. They are operating in the different markets worldwide which call for the need of establishing factories in different parts of the world. They also collaborate with different factories (Nissen 2017). According to a book that was published in Sweden stated that children as young as 14 was appointed to work...
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Early Life and Beginnings of Coco Chanel Coco Chanel was born in 1883 in France. After her motherâs death, Coco Chanel was put in an orphanage by her father at the age of 12. In the orphanage, Chanel was raised by nuns who thought her skills which is the reason she became a famous designer, they thought her how to sew. Before her career as a designer, she used to be a singer and would perform in clubs where she...
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Understanding Monopolistic Competition in Fashion Monopolistic competition, by definition, is when an industry has many firms that offer similar products and services but not completely identical or the perfect substitute. In monopolistic competition, there are not many barriers to exit or enterâ making it easy for many firms to sweep into the market and offer similar products. The perfect example of monopolistic competition is the retail and fashion industryâ specifically fast fashion. The fashion industry is one of the biggest...
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Think back to life in primary school. Running around the school oval with your friends, chanting rhymes and skipping or maybe you were reading a book with a large tree shading the harsh sun from you. What you were not doing was standing in a sweatshop for over 10 hours straight, cutting thread or feeding buttons through fabric. 170 million children around the world have their youth ripped away from them as they are forced to work to stay alive....
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For many people, their wedding day is a long-awaited day, with many days of planning set aside for the signature, life-altering event. One major piece of a wedding is a wedding gown. In this essay, I will be talking about the evolution of the European wedding gown between the 1950s to the 2000s. I will also discuss the unique colors that describe a bride, and last but not least, the factors that determine the cost of a wedding gown. The...
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Clothing is a basic need for all humans. We wear clothes every day. As it is so important why isnât shopping for clothes as easy as walking into a shop, buying some clothes and leaving in a matter of seconds? One main factor of this is because of sizing. It is near to impossible for someone to be the same size in two different shops. This proves that we need to take action on our clothing guides, placing stricter guidelines...
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Introduction After having a close look at the case and after a thorough research into the company, I learnt that ZARA has been performing exponentially well financially and has created a unique consumer base that is loyal and keeps coming back for more. The company has a very smooth Supply Chain and Production system coupled with unique style of design and manufacturing that makes its customers coming to the stores in every two weeks to check the new designs and...
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Marketing research is a crucial management tool for helping businesses to discover whether or not the product or service that they are providing is actually desired by their customer base. It is a critical component when launching a product, trying to improve the existing service or just looking to be a step ahead of competitors. It provides them with all the information they need to make a better business decision. The purpose of this report is to do exactly that:...
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Talking about clothing and ethical issues within the fashion industry. Evidence of clothing can be found and dated back all the way to prehistoric time periods. Some of the first humans to have ever walked the earth used animal skins as clothing with the purpose of protection from weather conditions. Whether it be because of ââthe influence of climate, fashion, religion, [or the] ecosystem,â âas time went on variations in clothing began and continued to appear. One example is the...
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