Introduction
Social media websites are one of the most popular ways for people to connect with friends and family. Many People spend a huge amount of time on social media sites which give businesses the opportunity to interact with the social media users Businesses try to encourage users to visit their business website and buy product from them. This helps the business with great customer service.
Definition of Social Media
Social media is shared and created content that allows the users to make and share content with other users on the social network.
Background
Social media has been around for a long time but not as you think, the first step toward the evolution of social media was in 1844 by Samuel Morse who sent a telegraph from Washington to Baltimore. Some people say this was the first ever resemblance to social media today but in 1969 the military attempted to make social media the ARPAN (Advanced Research Agency Network). They did this to connect universities on a proto internet. This worked well but only transmitted two letters. In addition to this from 1997 to 2001 which was the start of the social media sites. Six Degrees had over 1 million members who were able to create profiles and friends, in 2002 Friendster which was the first social media site that was created and launched by Peter Chin, Jonathan Abrams, and Dave Lee within a year they rejected Google which offered $30 million. In 2003 LinkedIn gave users a place to post their resumes and private message people with business ideas. This was the start of a global social media platform with Facebook in 2004 and YouTube in 2005.
Business
Facebook is one of the biggest social media platforms for businesses to use to sell and influence others, as it is known from its users the SEO which stands for Search Engine Optimization. This is the process of improving your site to increase its visibility for relevant searches. Facebook has many potential benefits for the average business to help to increase the visibility for users to see them.
Facebook
As many people know Facebook is one of the biggest social media platforms in the world today with 79% of US adults using it. This shows the power that Facebook has over people, some people will say that Facebook is controversial as there a positive and negative effects of using its platform.
Background Information
Facebook is a social media platform that is available in 111 languages around the world. This makes Facebook a worldwide service with people all over the world logging in to use it. Facebook was launched on 4th February 2004 (which will be 17 years old next month). Facebook is one of the biggest social media platforms today with over 2 billion monthly active users, it was originally made by Mark Zuckerberg to build an ordered list of Harvard students to connect with one another. Facebook became popular in Harvard and Mark Zuckerberg thought this would make a great opportunity for the public to join the social media platform worldwide.
Negatives
As of last year, Facebook has been fined 5 billion dollars as privacy and data security were not protected. This is because Facebook has been sending personal data to third parties to sell Facebook users' data. This is a major effect that Facebook used to make money from their users, as Facebook has a whopping 2 billion unique users every month. This data security should be an important part of the user's safety. Therefore, the FTC fined Facebook the largest fine ever worldwide.
Positive
Facebook's portfolio will increase its business with more customers buying from other countries which will help them increase its reach to other parts of the world and help make shipping international. I believe that Facebook may be one of the only social media platforms that most age groups go onto. This will attract people and businesses to buy and sell their products.
Facebook has thousands of small and large businesses from selling clothes to dating websites. Facebook has nearly everything on its network, to know if you are selling on the right media network, users can search up the social media demographics. This is the breakdown of the users that come onto your site or on the social media platform, below shows the demographics of Facebook in 2020.
As many people would already know Facebook is dominated by 30-49-year-olds, but you may not know that 79% of 18-29 and 30-49-year-olds are on Facebook every month. 51% of 13-17-year-olds are on Facebook. This means that Facebook is not the best platform to interest 13-17-year-olds to buy your products. This can also be added to the 65 as only 46% are on Facebook this portrays the effect that more middle-aged people use Facebook than younger and older people. This is why businesses try to instruct with the 18-49 as most of this age group our on Facebook. Businesses should use Facebook if they are trying to make 25-30-year-olds buy their product. This is important as many potential customers will be interacting with it and will improve the business profits.in the picture above us, .it shows the percentage of each age on Facebook for example 51% of all 13-17-year-olds have a Facebook account. This will be very important for people who are starting a business as they know who to target and who to not.
Many businesses sell many different products. Most of the products will be bought by every gender and person however some of the products may be made or used for a specific gender type. Therefore businesses will look at the percentage of each gender to see if their product will be marketed to this sector. If the social media platform is dominated by a specific gender, for example in Facebook the network is impacted by women with 75% and men with 63% this is why it will be important to make the product more toward women as more of the people seeing it will be women.
Facebook is a global market and social media platform this means that the user can buy products from businesses from different countries and even continents. This will help the business target certain places with certain products, for example, Florida will be targeted with summer and thinner clothes as it is normally hot there but Iceland customers will be more likely to buy warmer products like coats and jumpers. Most Facebook users are based in India with 310 million unique monthly users, the USA is the second with 190 million users.
Most Facebook users are 30-49 years old this tells the business that people will not be in education but in a job this is why knowing the income is important 74% of social media users that use Facebook have an income of $75,000 this tells us that the majority of Facebook users will have a high percentage of excess money that they can spend on buying product from Facebook. This is why businesses may increase the product price on Facebook as most of the users will have higher excess money than someone on a younger user platform like Snapchat.
Instagram
Instagram is a social media platform used to take, edit, and publish visual content for your followers to interact with through likes, comments, and shares. They also have a message center where you can send and receive messages.
Instagram was released in October 2010 and by a matter of a day, it racked up to 25,000 users. by the beginning of the social media platform, the primary focus of the platform was to use the platform to take photographs and post them for others to see. In 2012 Facebook acquired the company for 1 billion dollars in cash and stock. This made Facebook the overall controller of the social media market by buying other platforms that they may compete against.
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Negatives
If you're an Instagram user, you may already know that Instagram is changing rapidly with new features and ways of liking others' pictures. You may think of new features as being good but more people are complaining and changing platforms because of this change. First, you can only follow 7500 people this can relate to the frequency numbers of unfollowing. However, you can have an unlimited number of followers, seconds is most videos and pictures you post will never be in the explore section. This is important as more visibility will increase likes and followers.
Positives
Instagram has lots of positives about it from chatting with friends and small groups to celebrities' live streams. Instagram can increase your reach to engage with different people and also people that fit your services. For example, if you get on the explore section you will be more likely to get more followers and then you can branch out to other social media platforms like YouTube and get more audience from other places. This is what you call instafamous. Instagram is helping everyone from a normal everyday person to a world-famous celebrity this is shown with the number of followers they gained, for example, Banksy who is a famous street artist which no one has ever seen but still has over 10.6 million followers. This makes Instagram the place where unique famous people can have millions of followers.
Business
If you are starting a business on social media, I would recommend Instagram for the main purpose of Instagram analytics. This is used to determine a target audience and when you should post. Instagram business account allows you to use hashtags that will boost your reach over the explore section. The Instagram analysis doesn't just show your posts it also shows the number of people looking at stories. Instagram analysis is basically the demographic of Instagram users on your account from telling you the gender, age, and location of the users that are interested in your content. Business accounts and personal accounts use polls and locations to interact with their followers with meets and greets or questions from polls. Instagram has recently added a swipe-up and shop feature. The swipe-up and bio feature helps businesses add links to their website and shops. This is why most businesses use Instagram to sell their products as it is very easy for people to swipe up to the business website and the shop will recommend items that Instagram suggests from what you have searched for on Instagram.
Demographics is the statistical data relating to the population and particular groups within it. Instagram businesses can use age, gender, location, education, and income to find out what the customers and users want and what type of people are buying your product. This is important for the business as they can target a certain percentage of people who are on the site.
One study shows that 13-17 years old have the highest percentage of users on Instagram with 72% however 67% of users that has a social media account between the ages of 18 and 29 use Instagram. This tells the business that most Instagram users are under the age of 30 as 72% of social media users under 17 use Instagram, this shows that Instagram is dominated by millenniums which is opposite to Facebook age demographics. However, 47% of social media users between the ages of 30 and 49 use Instagram. This shows that more middle-aged people are starting to use Instagram. This is shown within the last year's demographics but on the other hand, 17% of teenagers say that Instagram is the most important social media platform to them.
Location
Instagram is one of the most popular social media platforms in the world with over 1 billion unique monthly users. Instagram demographics show that a very high percentage of their users live in America with 140 million monthly users and then second is India with 120 million monthly users. This tells us that most of the people looking at the product will be from one of these countries. This makes the business and brand an international name with people all over the world buying the business products. I think that the location of the person is very important as you can filter that advertisement of each country with certain products for certain parts of the country. This is why the business always looks at the country in which their customers are buying their product.
As many people already know education can relate to the amount of income of one person. This can be shown with 42% of those who have a social media account that uses Instagram and makes more than $75000 using Instagram and 43% of those who have a social media account that uses Instagram have a degree or higher. This shows that people with higher education will have more money than people without education. This can also be shown with 33% of those who have a social media account that uses Instagram have a high school education and 35% of those who have a social media account that uses Instagram make less than $ 30,000. This relates to the ages of the people using Instagram. A business may target people with high education and high income as they will have more excess money but on the other hand, they may not buy clothes as it won't help them increase their income or knowledge but may be more likely to buy books and stocks of the company.
Snapchat
Snapchat is a messaging app that lets the user send and receive pictures and videos that are called snaps. That will disappear after views unless it is saved. Snapchat also uses filters, lenses, and games to attract new users to its platform
Snapchat was invented in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy. Reggie Brown came up with the idea of a social media app that allows photos and videos to disappear from the site after a few seconds. Evan and Reggie approached Bobby Murphy to write the code used to build the app. In July 2011 these students called the app 'picaboo' but by September they changed it to the globally recognized name 'Snapchat'. As Evan and Reggie were junior year at college at the time they stayed at college As for brown settled for 157 million dollars in September 2014. by 2015 Snapchat was reaching 75 million unique monthly users and ads were starting up on the platform by 2018. 99 % of Snapchat's revenue came from it However it hasn't been an easy road in 2013 Snapchat was hacked by an anonymous group that revealed all Snapchat user's personal information.
Snapchat has many positives and negatives Some of the negatives it that videos and pictures are deleted in moments This is bad for parents who monitor their kids as there is no way to get them back but they can take screenshots of the picture sent with the sender knowing. But the main negative of snap chat is the snap maps that allow people to see where you are and where you are not this is very concerning as people know where you live and people can stalk you and know what school and places you are at a certain time also it perfect for burglars as they know if you are home or on holiday. Last but not least is snap streaks this is when two users snap back and forth within 24 hours this can be bad as it makes the user snap everyone that sent them a streak which makes the user pressured to go on the platform daily.
As I have already stated Snapchat has many positive and good experiences over other platforms. One is that Snapchat provides a geofilter which is an area-specific filter that allows you to add designs to each image. Snapchat has recently teamed up with companies that allow users to turn their company logos into filters. Then the user can share the image with friends which helps spread the company's brand awareness. Second, you can see who's watching your snaps this will help people to know who is watching. This is good as it allows the creator to know everyone who has seen it and know the people who are hiding in the shadows also this is a big opportunity for Snapchat as more people feel safe on it and Snapchat is the only platform to do this now. Also but not least, Snapchat uses a content limit that allows you to post a story for 24 hours then it will disappear this is important as nothing is saved so it will take up lots of storage however you can save the story if they want to but the creator will know.
Snapchat is not new to the marketing tools. The social media platform allows users to add captions of companies, this gives the company recognition on the platform and allows them to start selling products. An advantage of marketing on Snapchat is they have a direct connection with consumers to create engaging stories to share with its users. Snapchat has more engaging and connecting messaging than any other platform. The story can only be useful for 24 hours so the consumer can be interested in real-time. The other point is that it is an easy way to run contests and giveaways, compared to other social media platforms. The business creates an interest in the user to enter the business website and look through it to get to the giveaway. This helps the business as more people will be on the site to enter the competitions. This will increase sales. My final point is there is a low number of businesses on Snapchat this means you will be likely to be the only business for your field so there is less worrying about other companies taking your customers.
Demographic is one way to help you find and target certain users. Demographics can be the best age to target people for each platform or gender. An example of this may be more girls on Snapchat so you should more likely produce products that will target toward girls' demographic. Which allows you to pick and give a percentage of people on the social media platform.
As you can see from the picture on the right. There is an equal split of males and females on Snapchat this tells you that 24% of all social media users use Snapchat. This can be good and bad as there is an equal number of males and females. This tells you that you can't target a certain gender for more sales as there are equal numbers. It can be good as you can sell any product for both genders which an equal number of males and females can see.
Snapchat has a lack of over 30 as only 25% of 30-49 year that have a social media account uses Snapchat However 13-17 year old have 69% of social media users use Snapchat and 62% of 18-29 use social media a Snapchat account this tells us that Snapchat is dominated with millennials. so Businesses will target those under 30 as more than 60 percent of users are on Snapchat this is a huge market for businesses to attract users to buy their products as Snapchat users are a lot younger than other platforms like Facebook.
Snapchat is a globally recognized name that tells us that they have global influence with countries all over the world. Most Snapchat users are from America with 97.5 million unique users and France with 20.4 Million this tells us that Snapchat users are mostly in America. This also can help a business target ads to American users as they will be more likely to see it and more likely to buy the product as more people from America will see the ads. In addition, you can find out the regional number of Snapchat users with America having 29% of those living in urban areas using Snapchat. This is more than a quarter of all social media users who live in urban areas use Snapchat this tells business to target more urban users as most Snapchat users are from there also 20% of those living in suburban area use Snapchat this show use that more Snapchat uses form urban area this tells the business where to target ads and what types of people are more likely to buy the products.
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