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Tea in not cultivated everywhere in the world. It is restricted to specific regions of the world due to the specific requirements of climate. Major of the producers of tea are in Asia are China, India, Sri Lanka, and African countries such as Kenya, Rwanda, Malawi, Uganda and Tanzania. The regions where tea is grown are generally located in the tropical regions where rain is more and get a proper environment to grow. Furthermore, many countries like Argentina and Brazil in South America, and Iran and Turkey are also the producers of tea. Among tea creating nations, the foremost makers are China, India, Sri Lanka, Kenya and Indonesia. These five nations represent 77% of world production and 80% worldwide exports. The worldwide market for hot refreshments (espresso and tea) is gauge to reach US$69.77 billion in esteem and 10.57 million tons in volume terms continuously 2015 (GIA, 2011). Being an agricultural item, whose generation will undoubtedly vary because of varies of nature, the common contrasts among creation and request is well beneath any reasonable breaking points.
The significant fare markets for Indian tea are CIS (Commonwealth of Independent States), Britain, Germany, Holland, Poland and Australia. Sri Lankan tea, which is low valued and of second-rate quality, is dumped in Indian markets, which was sent out to these nations in past. Presently, this has aggressively influenced the Indian tea industry, as Indian tea is step by step losing its space in outside business sectors.
Tea has involved a significant spot in India's economy throughout the previous a very long while. The market for Indian tea is changing step by step. In worldwide situation, Indian tea is losing its situation because of high cost and low quality. What's more, in household advertise likewise tea is confronting intense challenge from soda pops and different refreshments like Horlicks, Bournvita and so on. The customary tea industry was generation arranged. However, at this point to meet the rivalry, another market direction is rising. The market generation linkage can be reinforced by either market creation or market coordinating. Market creation means endeavor to make new markets.
Globally, tea is grown in more than 30 countries. However, only few countries among them contributes 90% of the total tea in the world. The tea discovered in India by British colonizer Robert Bruce in their era, who discovered the tea plants in the upper Brahmaputra valley in Assam. Since then India became one of the tea leader in production in the world. It is the oldest and most widely consumed beverage and also low cost beverage after water in the world. It is the available in 2,000 different types in the world. When it was discovered, Indian tea was made in Assam and sent to Great Britain for public sale. When we talk about the history of Indian tea, after the independence India had produced about 40 percent of total world production. By this it can be said that India has more potential in this industry.
The tea in India is grown primarily in Assam, West Bengal, Tamil Nadu and Kerala. There are many regions where also tea is grown in little quantities like in Karnataka, Tripura, Arunachal Pradesh, Himachal Pradesh, Uttaranchal, Meghalaya, Sikkim and Manipur. India’s tea industry of India has provided employment over more than 9,50,000 persons. And also, many illiterate women are also work in this industry as a primary labor. Due to this, it has become world’s largest employer who have women worker in organized industries in India. Most of the women workers are living in rural areas to which this industry is providing self-reliance, source of income and also makes them feel pride into the society. Here in the tea industry, the ratio of workforce of male and female is approximately 50:50 that is equal. So, the industry is not gender biased in this, they are providing equal opportunities to both the genders.
As tea homes in the North Eastern India are situated in mechanically in reverse zones, the tea industry turns into a noteworthy wellspring of pay for the populace dwelling around such domains. The Indian tea industry has acquired second position just after China with the production of 1,325,050 tons, which has also become the third tea exporter in the world with a total of $763.2 million, which is 11% of total export of the world according to world tea exports.
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