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Competitive Advantage Essays

24 samples in this category

Effect of Strategic Innovation on Competitive Advantage on Oil Marketing Companies Operating in Kenya Pipeline Nakuru Depot

Chapter one. Introduction 1.1 Background of the Study Competitive advantage positions a firm product or a service in a way that it outperforms its competitor’s product or service. According to Beadreau (2016), competitive advantage involves communicating and enjoying a greater perceived value to target market than a firm competitor can provide. Competition is at the core of the success or failure of any firm, competition determines the appropriateness of a firm’s activities that can contribute to its performance (porter 1985),...
5 Pages 2060 Words

Competitive Advantage of Nike: Applying ole Models to Attract Consumers

Research Proposal Purpose of the Study The purpose of this research is to know the reasons of why Nike Inc. is successful, and why it’s chosen ahead of all others organization. In addition, what are the variables that give Nike a “competitive advantage” or a lead over other sport companies. Moreover, to figure out those factors that makes Nike Inc. the leader in its industry, and how do they execute their plans. Research Question Why do customers prefer Nike Inc....
7 Pages 3010 Words

Impact of Knowledge Management Processes on Competitive Advantage: Analytical Essay

1. Introduction 1.1 Background of the study In the recent years, the global economy has evolved to an economy of knowledge. All OECD (The Organisation for Economic Co-operation and Development) countries have moved from models based on labour, raw materials, and physical capital to economies of knowledge and intangible capital. In an ever-changing global marketplace, companies are looking for every opportunity to gain competitive advantage. Advances in technology, increasingly informed customers, information overload, new regulatory requirements, and liberalization of the...
8 Pages 3442 Words

Analytical Essay on Seven Sisters: Organizational Resources and Competitive Strategies

Introduction Expanding market of small businesses in foreign countries seems to be a big challenge for firms to enter especially in such a highly competitive industry as wine. Wine is a high-value segment in alcohol market under beer and spirit which accounts for around 17% or £114 Billon of total worldwide revenue share in 2017 and its sale volume is forecasted to slightly increase every year. Australia and France invested in wine the most followed by Switzerland, Portugal, Argentina, Italy,...
5 Pages 2161 Words

Effect of Cognitive Capabilities on Sustainable Strategic Fit on Competitive Advantage at Selected Commercial Banks in Kenya

Chapter one. Introduction 1.1 Background of the Study Competitive advantage ensures that the firm survives and is placed in a prominent position in the market (Allan 2019). Thus, it is important for firms in an industry to develop competitive advantage over its competitors. According to De wit and Meyer (2010), a firm has a competitive advantage when it has the means to edge out and outsmart rivals when contesting for the favour and following of customers. Schermerhorn et al. (2014)...
9 Pages 3900 Words

Antecedent Factors of Competitive Advantage and its Impact on Performance: Analytical Essay

Abstract: Small- and Medium-sized Enterprises (SMEs) have performed an important role in national development upon their support on both the traditional even modern sector. They have experienced an increase of competitiveness, particularly since the Indonesian government deals with the ASEAN Economic Community (AEC). The agreement encouraged SMEs to escalate their innovation and creativity to be able to survive amid intense competition. This research aimed to find an explanation about factors influencing the business competitiveness of SMEs and the effect on...
9 Pages 3873 Words

Amazon's Key Competitive Advantages

Amazon is a company that sells items globally online, for a decent price, for customers who are interested in buying products from their website. Amazon is a large business with over 250 and more employees, this means that the business is extremely popular. Amazon is a public limited company, this means they want to gain profit by being a public limited company. By being a public limited company amazon can offer shares to the general public. The benefits of Amazon...
1 Page 580 Words

Costco's Main Resources of Competitive Advantage

Costco is one of the leading wholesale clubs in the U.S. They have a lot of rivals in the industry, but they come out as the second in the wholesale industry following Walmart. They have opened and are still opening stores in other countries. They have expanded their brand name around the world in order to promote their products and services. They have managed to gain the loyalty of a lot of customers and sustained a good relationship with them....
3 Pages 1181 Words

Facebook's Inc.'s Effective Business Strategy

The world’s largest social networking site, Facebook, was created in a college dorm room at Harvard in 2004 by 19 year old Mark Zuckerberg and three of his other pals. A site which was initially created for college students to socialize online became the world’s largest social networking site having billions of users and revenues. A website which is more popular than Google is seen to be the ‘most transformative social change’ in the recent history by Zuckerberg, which made...
3 Pages 1166 Words

Costco's Key Competitive Strategies

Primarily, Costco’s strategy is to create maximum market and sales volumes by selecting high quality, branded product with wide spreading merchandise in minimal revenue. As Costco is a wholesale store every items can only be purchased in bulk. For example, Advil comes only in 360-count bottle, which is very much larger than common sized found in supermarket or a drug store. In the same way, Costco’s core focus is to sale definite product in a huge quantity with less profit...
2 Pages 880 Words

The Uniqueness of Honda Innovations

Design thinking is a crucial concept and the different modes encompassing it involve empathize, define, ideate, prototype and test. The unique concept associated with the mastery of design thinking can be well linked to Honda (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al., 2016). The motor company has been widely known to achieve advanced delivery design along with collaborating with suppliers in order to prove worth. The motor company Honda has become a...
5 Pages 2168 Words

The Competitive Advantages of Costco Wholesale Corporation's Activities

Costco is wholesale organization that is running a chain of warehouse clubs; the organization is providing the different services across the globe. The organization is ranked as number 5 in the fortune 500 companies. The organization is having 770 warehouses in the different countries across the globe. The organization is only started with few offices but after that as the time passed the organization is becoming famous and due to that the organization is now best organization but there are...
2 Pages 685 Words

Lego Brand Structure Overview and PESTLE Analysis

Lego is the world’s and most profitable and successful toymaker (Bhattarai, 2020). “Lego is a Danish company, best known for the production of Lego-brand toys which consist of interlocking plastic bricks” (Barakaat, 2019). Since it was founded in 1932 the brand has made innovative and ground-breaking designs to entertain children, and others worldwide. The iconic brand has a major influence and significance within the toy industry as it is the leading competitor and holds a major market share and a...
3 Pages 1161 Words

Overview of the Major Issues of the Netflix Company and Its Ways to Overcome Them

Netflix is a company that produces and provides media-services and with its head office located in California (USA). I will present an insightful examination of some major issues or challenges encountered by Netflix. It will also cover how Netflix did succeed to outsmart and outplayed rivalry or competition. Case Analysis To begin there a many businesses that experienced total remake or transformation from small pushovers business into corporate giants with thanks to the apparition of the internet. One of such...
2 Pages 930 Words

General Motors' Competitive Advantage

GM is primarily engaged in the design, development, manufacturing, and marketing of automotive products worldwide. We employ 266000 people around the world (not including employee at joint ventures) and manufacture vehicles in 33 countries. In 2007 GM sold 9.4 million vehicles in 149 countries. GM industry continues to experience significant change, increasing complexity, and intense global competition in both mature and emerging markets. The key to winning under these circumstances is to consistently provide cars and trucks that customers will...
5 Pages 2259 Words

Ryanair's Alternative Strategies to Maintain Competitiveness

The alternative strategies that Ryanair should adopt to maintain competitiveness include the following. Firstly, Ryanair should continue to adopt the ‘red ocean strategy’ where it steals customers from other markets segments or from other major airlines. It can do this by stealing customers from the business class segments of other airlines for its’ own airline’s leisure and business travel. If the company continues with the adoption of this strategy then it can prove that a differentiated marketing strategy is still...
1 Page 656 Words

The Main Competitive Strategies of Costco Wholesale Corporation

Costco is one of the largest retail brands in the United States. Being a retail brand, it faces stiff competition from other players in this industry, such as Loblaws as well as Walmart among others. However, despite Costco having such a colossal success level, it doesn’t invest in technology, human resources, or even in advertising; instead, it focuses on customers’ satisfaction, employees’ growth, and it’s business model different compared to those of its competitors (Chuang, n.d.). Costco has implemented the...
1 Page 577 Words

Analysis of the Netflix Business Model

Operational Excellence 2017 – Netflix wins its 1st honour, with ‘The White Helmets’ for Best Documentary movie. Netflix hits a hundred million members globally. Netflix signs producer overall deals with Shonda Rhimes and Jenji Kohan. Netflix premieres ‘BRIGHT’, its 1st tent pole action film, major can Smith. 2018 – Netflix wins honors for Best Documentary Feature for ‘Icarus’. Netflix announces overall deals with Ryan potato, African country Barris, Jason Bateman. Netflix’s ‘Summer of Love’ brings back classic rom-coms together with...
2 Pages 871 Words

Amazon Competitive Advantage

Strength and growth come only through continuous effort and struggle – Napoleon Hill. Amazon being a giant eCommerce company has now become every internet businesses’ icon and inspiration. The company which was founded by Jeff Bezos in the year 1994, have gone through continuous innovation and multiple investments that led to the company’s success in today’s global setting. In the assessment of Amazon’s profile and company background, the company appears to have a really strong and sustainable overall competitive advantage...
2 Pages 1002 Words

LEGO: Road to Success

The strategy and performance of LEGO® has seen many changes over the years it has been operating. This initially family-run business has gone through major fundamental changes which has allowed it to become one of the largest global toy manufacturers with high quality products and strong customer loyalty. Some key changes over time include changes of focus in strategic management, changes of top leadership figures, investments in LEGO® theme parks, advancement from physical products into digital gaming and movie franchises...
6 Pages 2581 Words

Costco's Key Success Factors

First, in the US employee satisfaction survey, Costco surpassed Apple, Facebook and inter, second only to the number one Google. The employee satisfaction of retail companies is very difficult to fight, and Costco’s employees are more than many top companies in Silicon Valley. According to the survey, a cashier at Costco earned an hourly wage of $20.89. This is almost twice the size of competitor Walmart, so the treatment of such employees enables employees to be more active in their...
2 Pages 793 Words

The Importance of Guest Experience in Creating a Competitive Advantage in the Hospitality Industry

In the hospitality industry, superior customer experiences play an important role in gaining customer loyalty and achieving a competitive advantage (Kandampully & Jaakkola, 2018). If guests feel well cared and their expectations are met or exceeded, it will result in a positive experience preserved in their memories (Slåtten and Mehmetoglu, 2010; Liu and Jang, 2009; Kim and Moon, 2009). As a result, it will lead to guest retention (Kim and Moon, 2009; Bowen and Shoemaker, 1998) and positive word-of-mouth about...
2 Pages 751 Words

What Strategic Business Objectives Do UPS's Information Systems Address?

United Parcel Service (UPS), the international package delivery company, grew out of a messenger service established in Seattle in 1907 by an enterprising 19-year-old named James E. ‘Jim’ Casey and his friend, Claude Ryan. Beginning with two bicycles, one phone, a tiny office in the basement of a saloon, and $100 borrowed from Ryan’s uncle, the two lay the foundation for what became a multi-billion dollar corporation involved in the flow of goods, funds, and information around the world. Today,...
3 Pages 1215 Words

Report on the Competitive Strategy of Starbucks

Introduction: Being the world’s largest coffee company both in terms of sales and market share, Starbucks Coffee Company (hereinafter referred to as “Starbucks”) has managed to position itself as a distinguished and successful provider of high-quality coffee products, attracting millions of customers worldwide. The company, which was founded in Seattle in 1971 as a mere roaster and retailer of whole bean and ground coffee, tea, and spices, first entered the market as a seller of brewed coffee in 1985, when...
9 Pages 3920 Words
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